The Compelling Case for Doctors to Warmly Embrace Social Media
Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical…
Price Transparency: The Devil is in the Detail for Hospitals
Let’s say an informed patient determined that the cost for “arteriography and…
BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]
Stewart Schaffer, CMO BayCare Health Stewart Schaffer, CMO BayCare Health Stewart Schaffer, Chief…
Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)
Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare…
Extending the Primary Care Connection Through Mobile Experiences
Jamey ShielsAurora Healthcare Jamey ShielsAurora Healthcare Jamey Shiels, Senior Director eBusiness for Aurora…
Social-Business Intranet Empowers and Engages Geisinger Health Employees
Marcy Marshall Geisinger HealthWhat do you do about internal communications when health…
How Hospitals Can Leverage the Rise of Google Plus [PODCAST]
Tom Jensen, Mercy Health System Tom Jensen, Mercy Health System Lonnie Hirsch, Co-Founder…
7 Healthcare Marketing Stumbles and Blunders
Physicians, as a rule, tend to be risk adverse. The science base…
Overcoming Clinical Trial Marketing Challenges: Patient Recruitment and Retention
Sadly, clinical trial studies are often stalled before they begin.One of the…
Doctor Entrepreneur: What Patient-Customers Want Is Good Business
Doctors and patients have adopted new roles for themselves in the healthcare delivery…