Should Hospital Websites Be Labeled for Consumers as Advertising?
Hospital advertising is in the spotlight, and we wonder how your facility…
Secrets of Engaging, Contagious and Shareable Content
Regular publishing—producing content for a website, blog, social media and other digital…
Defectors: When Professional Colleagues Stop Referring
A curious thing about professional referrals is that nobody pays much attention until…
Wearable Tech, CES2015, and the Quantified Self of Healthcare
It’s not the gadgetry, it’s the data.The annual International Consumer Electronics Show—billed as…
3 Timely Factoids to Make You a Smarter Marketer
About the only thing that’s certain in healthcare delivery is that constant…
Will Pay-for-Performance Make You a Better Doctor?
At an altitude of 30,000 feet, the healthcare reform objectives that link…
Top 7 Reasons a Busy Doctor Needs a Powerful Website
I recently bumped into a specialty practice that did not have a…
Nearly All US Hospitals Use Social Media: Now What?
Virtually all US hospitals now have a social media presence, with widespread…
Study: What Patients Expect from Your Doctor Review Site
Clear trends in physician reviews and consumer purchase decision patterns have emerged…
36 Uses for Video: Magnify Your Healthcare Marketing Big Time
The Internet is video-rich. By some estimates, half of all the traffic…