The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing…
Straight Talk About the State of Healthcare Marketing
Earlier this week, I sent an email to a group of long-time…
Five Essential Moves to Transform Healthcare Marketing
Across the U.S., healthcare marketers are feeling the pressure to deliver greater…
Content Marketing Can Engage Healthcare Consumers
Content marketing is a hot topic for healthcare marketers. And no wonder. …
Healthcare Internet Hall of Fame Now Taking Nominations For 2013
Do you know an individual or organization that has significant contributions to…
In Times of Change, HealthCare Leaders Turn to Internal Communications
Healthcare leaders recognize the importance of internal communication experts when it comes…
Five Forces that will Change Healthcare Marketing
In the healthcare industry, powerful demographic, economic, societal, technology and legislative forces…
Healthcare Internet Hall of Fame Announces 2012 Inductees
Congratulations to the 2012 Class of Inductees to the Healthcare Internet Hall of Fame…
Expect Modest Growth in Health Spending through 2013
New estimates released by CMS project aggregate health care spending in the…
How Does Your Physician Relations Program Stack Up?
The Society for Healthcare Strategy and Market Development (SHSMD) is conducting a…