Personalized Prevention, Part III: Applying the Model to Obesity
Weight loss (or gain) = calories in minus calories out. Simple, right? …
Personalized Prevention, Part II – The Psychology of Engagement
My colleague Meghan Searl collaborated with me on the psychology framework discussed…
Personalized Prevention, Part I
For a few years now, I’ve been thinking about the potential intersections…
HealthCare Marketing: Context is Everything
A few weeks ago, I had the opportunity to talk with an…
What do Patients Really Want? Part II
Today I’m following up to my last post, exploring the question of…
What Do Patients Really Want? Part I
I recently wrote about an innovator’s dilemma of sorts – or call…
Is Disruption of Mainstream Healthcare the Answer to Our Crisis?
I’ve been a fan of Clayton Christensen’s work. The idea of disruptive…