Why Physicians Shouldn’t Do SEO Themselves
As consumers increasingly turn to the internet for health-related answers, establishing a…
A Blog Post a Day Keeps Your Patients Engaged
Today, when healthcare consumers have questions about their health, the internet is…
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers,…
How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing…
Capture Patient and Market Insights with Social Media Listening Programs
For many, social media can be a double-edged sword. Users take…
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past…
Micro-Moments and Healthcare Marketing: What you Need to Know
Healthcare marketers, meet your newest match. They’re called micro-moments, and they’re transforming…
Instagram for Healthcare Marketing: Why it’s Not as Weird as it Sounds
Instagram is just a photo site for posting “selfies,” cat pictures,…
Spending Budget on Pay-Per-Click Advertising For Your Hospital? Make Sure You Understand All Your Results.
Many hospitals and medical practices use pay-per-click advertising, and base success or failure…
Why Healthcare Marketers Need to Understand Mobile
As smart phones make their way to ubiquity, mobile is no longer…