Google’s Plan to Take the Healthcare Industry By Storm
Get ready for a shakeup: Google is setting its sights on the…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers,…
How to Manage the Online Reputation of Your Medical Practice
Reviews can make or break a medical practice — and since most…
How the Uber-ization of Healthcare is Going to Put the Industry in Gear
As the on-demand, app-based service model practiced by companies like Uber continues…
Optimizing Your Hospital’s Online Presence: Structure Your Website in Accordance with SEO Best Practices
A hospital’s website is its anchor in the digital landscape; provided it’s…
The 7 Best Podcasts for Medical Marketers
When you’re short on time, the best advice comes on-the-go. Here’s our…
What Google’s New Adwords Update Means for Medical Marketers
This week, Google rolled out some significant changes to its AdWords platform.…
Digital Analytics 101 for Healthcare Marketers: Social Media Analytics
This is part of our series, Digital Analytics 101 for Healthcare Marketers,…
Is Your Medical Practice’s Website Optimized for Conversions?
Converting website visitors into new patients is critical for any medical practice.…
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find…