Creative Ways Hospitals Can Use Video to Build a Sense of Community
In today’s media-saturated world, video has emerged as one of the most…
Why Medical Marketers Shouldn’t Forget About Bing and Yahoo
Although still Google dominates in the world of internet search, Bing and…
A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to…
Obama’s Precision Healthcare Initiative Ushers in a New Age of Medical Marketing
Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will…
Google’s Ad Platforms Are Getting a Facelift – Here’s What Medical Marketers Need to Know
Google announced their latest round of AdWords updates at the recent Google…
Understanding the New Path to Treatment
As the traditional patient path to treatment evolves to include online health…
Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero
In the past, medical device marketers have had a difficult time…
Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
This post is part of our series, “Digital Analytics 101 for Healthcare…
Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital…
Digital Analytics 101 for Healthcare Marketers: Facebook Ads
This post is part of our series, Digital Analytics 101 for Healthcare…