How Digital Technologies Are Transforming Rural Healthcare
As digital technologies become more sophisticated, new solutions are emerging to meet…
Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever
As advancing technology continues to transform the medical landscape, here are four…
Millennials and Healthcare: How the Game Has Changed
Millennials, the largest living generation, are coming of age — as such,…
Bolstering Diversity in Clinical Trials
Clinical trials have a diversity problem, and it could be having a…
Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval
Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval…
Why Google’s Symptom Search Is Going to Revolutionize Healthcare
Google’s new Symptom Search is a big step forward for patients in…
Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their…
How Google’s Latest Adwords Updates Will Impact Medical Marketers
This week, Google announced a number of significant changes to its Adwords…
Can the Internet Cure the Zika Virus?
In order to contain the Zika virus, the pharmaceutical industry must gain…
When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily…