How to Align Your Hospital Marketing Plan with Your Business Objectives
When crafting a hospital marketing plan, it is important to make sure…
3 Great Topics for Physicians New to Podcasting
Podcasts can be a great way for physicians to create relevant, engaging…
The Importance of Link Copy in Your Online Marketing Campaigns
Site links are a powerful way to shorten your conversion funnel. Properly…
Why Video Matters in Hospital Marketing
Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that…
Is Google Adwords a Good Marketing Option for Physicians?
Is Adwords and other pay per click sites a respectable marketing choice…
Dealing with Negative Online Reviews of Doctors
Can one bad apple ruin it for the bunch? Yes, if you’re…
Communication Skills: The Ultimate Physician Marketing Tool
“I like my doctor.” “I like my doctor.”Those four words are the…
Hospital Marketing for the Most Reluctant Patients: Men
A 2012 study showed that men tend to avoid seeing a doctor…
Search Marketing Tips for the Small Medical Practice
Medical practices have to approach marketing differently from other businesses. It is…
Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
More than 14 percent of the U.S. population moves each year, according…