Top 5 Mistakes Healthcare Organizations Make with PPC
Paid search advertising (PPC) has become a critical component to marketing strategies…
Are Wearables the Future of Clinical Trials?
The wearables market will be worth a whopping $12.6 billion by the…
Prepare Your Healthcare Website for Google’s Mobile-Friendly Algorithm Update
On April 21, 2015, Google will introduce a new algorithm update to…
Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic
Today’s seniors grew up with traditional media. Millennials grew up with digital…
What Healthcare Needs to Know About Google’s Mobile-Friendly Algorithm Update
It has become impossible to ignore our growing dependence on mobile devices.…
Healthcare Marketing and the Millennials
While bountiful buzz surrounds the aging Baby Boomer population and its impact…
5 Ways Hospitals Can Win the Search Engine Marketing Game
Just about every marketer knows that your visibility on search engine queries…
From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare
Unlike a majority of marketers who promote a single product, healthcare marketers…
4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
When a hot topic about medicine goes viral, it is a golden…