Debunking the “Unapproachable Doctor” Myth
Myth: Patients go online because they find it difficult to speak with…
Empowered Patients: The Two Sides of Superman
Superman has two sides. When he puts on his cape, he has…
Beautiful Healthcare Marketing: Angelina’s Decision
So rarely is healthcare marketing a beautiful thing. So rarely is healthcare…
Orphan Lit: Patient Perspective on the Risk Benefit Trade-Off
Continuing extrovertic’s interest in Orphan Drug Literature, I read an inspiring book,…
Superhero “Pharmers”
At the beginning of the year, I wrote about superhero family members…