Why Your Point-of-Care Strategy Is Half-Baked
Conferences and vendor consortiums abound on point-of-care marketing. Yet many solutions miss…
Why Write Boring Health Care Copy?
Learning to write captivating copy from the halls of journalism: Learning to…
Forget Patient Advocacy: Be a Patron of Patients
No doubt your marketing plan contains a mélange of patient KOL tactics.…
Encyclopedia Britannica: The Playbook for Pharma Business Model Evolution
You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia…
“Orange Is the New Black”: What Prisoners and Patients Have in Common
While binge-watching the second season of “Orange Is the New Black,” I…
Beyond the C-Suite: 3 Ways to Build Customer Focus
One of the most encouraging signs of progress in Pharma is the…
Chief Customer Officers: Fancy New Title or Path to Meaningful Change?
Now that health reform seems here to stay, pharma companies are racing…
Research and Development in Pharma: 4 Lessons in Change
This is the eleventh blog post in a twelve part series that…
Three Ways to Supersize Your Patient KOL Strategy
This is the fifth blog post in a twelve part series that…