Telemedicine Reimbursement Enters the 2016 Presidential Campaign
At last, a presidential candidate has said something interesting about healthcare that…
Precision Medicine Still Waits for the “Aha” Moment
The precision medicine market is growing fast. But for some leading doctors,…
Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and…
Is This the Most Powerful Clinical Research Tool Ever Invented?
Much has been written over the past few months about Apple ResearchKit and…
Telehealth and the Internet of Things
I recently had a very interesting conversation with a telehealth thought leader. We…
Getting Past the Mobile Health Hype
Lately I've been reading a lot about mobile health, and the mHealth…
Telemedicine Marketing Strategies: Building Thought Leadership
Building thought leadership is an effective strategic tool for companies that are…
More Pharmaceutical Industry Consolidation: Thinning Out the Middle
So far this year there has been a lot in the news…