Healthcare marketing professionals understand the popularity and importance of online video content. The first challenge is to create interesting and engaging video material that conveys a message, inspires action and is truly share-worthy. The further challenge is to keep the cost down.
Creating a good, watchable marketing video—one with professional production values—will not be free. But here are examples of three “creative springboards” that you can use for great (and budget conscious) results.
In using these ideas, you’ll want to be mindful of appropriate and necessary legal releases, attributions, permissions and HIPAA issues. (And please excuse YouTube if they slip in a brief commercial of their own.)
Some stats about video:
You probably don’t need to be convinced, but quality online video gets attention, engages the audience and generates response.
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. [Bytemobile Mobile Analytics Report]
- 93 percent of marketers used video for online marketing in 2013. [eMarketer]
- Video is a driver of consumer confidence, according to Website Magazine.
- 92 percent of mobile video viewers share videos with others. [Invodo]