3 Reasons For Healthcare Professionals To Use Social Media

Practicing medicine is a very personal  experience. Patients don’t go to hospitals to buy medicines but to access healthcare services in totality. Healthcare professionals don’t deliver a product, but a high quality personalized service.

Current hospital practices have resulted in patients in India classifying any contact with a hospital / Healthcare delivery institute as an anxiety-inducing activity. Hospitals (and doctors) who can overcome this ‘communication issue’ and engage patients in improving their health are considered better than others.

 

Good communication skills are a pre-requisite in medical practices. After Printing Press –> Telephone and Fax –> Internet, digital technologies are now positioned as the most powerful tool for ‘Word of Mouth” marketing as well as medical communication campaigns. Social media is an underutilized but very very powerful tool for healthcare professionals. Social media is just another channel of communication ( like Fax and Telephone were once) destined to be rubbished and ridiculed before being accepted by all as a routine practice.

Here are three practical reasons Healthcare professionals need to use social media.