Can Healthcare Providers Afford to Ignore Social Media?

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Can Healthcare Providers Afford to Ignore Social Media?
Strategies to Network with Your Patients for Better Outcomes and a More Efficient Practice
An exclusive, live webinar from HealthWorks Collective January 31st at 2:30pm EST / 11:30am PST

Marking an upheaval in the way customers interact with companies, the growth of social media is every bit as important for healthcare providers as for professionals in other industries. When employed well, social media can be a valuable tool to help you improve patient communications, increase quality of care and reduce costs.

Join HealthWorks Collective for this live webinar to learn how providers can use social media to connect with patients and the community, while helping patients gather information about diseases, treatment, and innovations in medicine, and find support from other patients. Find out how innovative caregivers are using social tools to monitor and track patient progress, alert family members in case of emergency, and network with other caregivers for idea and information exchange. In healthcare as elsewhere, the true value of social media is to foster, preserve and strengthen relationships. Discuss how patient-driven online communities are changing how patients learn about disease, conditions, and treatments.

Webinar participants will learn from our distinguished panel about:

The growing importance of social media and how digital channels can help improve patient engagement and compliance.
The best practices for overcoming the hurdles of building a patient social network from scratch.
The difference social media can make to the ways you and your hospital interact with patients and online healthcare shoppers.

If you cannot attend the live session, please feel free to register and you will receive an email notice when the archived webinar is available on-demand.

About the Panel:

John Glaser, Ph.D., CEO Health Services, Siemens Healthcare

John Glaser, Ph.D. currently serves as chief executive officer (CEO) of the Health Services Business Unit of Siemens Healthcare, where he is responsible for heading Siemens’ global healthcare IT business, including product development, strategy, portfolio management, financial performance, and overall customer satisfaction. In this capacity, he leads over 4,500 employees, multiple health information system brands, a robust Global Services arm, and Siemens’ world-renowned Information Systems Center. Prior to joining Siemens, Dr. Glaser was Vice-President and Chief Information Officer, Partners HealthCare, Inc.

Edward W. Marx, Senior VP and CIO, Texas Health Resources

Edward W. Marx is senior vice president and chief information officer for Texas Health Resources. Marx's primary responsibilities include assessing current and future technology needs in support of developing and implementing a strategy and roadmap for a rational approach to information technology that aligns Texas Health systems, projects and technology support with clinical and business needs. ComputerWorld magazine named Marx to it's list of Premier 100 IT Leaders for 2010.

Ed Bennett, @edbennett

Ed Bennett has over fifteen years experience working on the Internet, and has worn many hats – programmer, designer, consultant, information architect, start-up participant, etc. His current focus is the growing use of Social Media and its impact on health care. Ed maintains the Hospital Social Network List, which tracks the social media activities of over 1,100 U.S. Hospitals.

Barbara Ficarra, RN, BSN, MPA, Moderator

Barbara Ficarra, RN, BSN, MPA is an award-winning journalist, medical blogger, freelance writer, media broadcaster, speaker, consultant, health educator and registered nurse. She is founder and Editor-in-Chief of Healthin30.com. Barbara is a featured writer at The Huffington Post and she is on the Editorial Advisory Board and consumer health educator for ShareCare. She is an Administrative Head Nurse (Administrative Supervisor) at a large university medical center and covers multiple medical and surgical units, critical care and women’s and children’s services.