Beware of Mobile Health Apps Making False Claims
Once upon a time, there was a mobile health apps claiming to treat acne. To use the app, you propped the phone against your skin in acne-prone areas for a few minutes so your pimples would disappear like magic. Obviously, this was a complete scam.
Currently there are at least 10 apps available claiming they can help users choose the sex of their unborn children. One developed in Ukraine costs as much as $29.99 – a steep price to pay for old wives’ tales created for the palm of your hand!
According to a Washington Post article, a mobile health app study by the New England Center for Investigative Reporting at Boston University found that of 1,500 apps surveyed, one in five claimed to cure or treat a medical problem. Some of these claims may be false or misleading — some apps disclaim themselves better then others and mention that results may vary and aren’t always 100 percent accurate.
Others really believe in what they’re promoting. Many companies that develop medical apps are trying to get certified by recognized third-party companies, or seeking clearance from the U.S. Food & Drug Administration that their apps are considered medical devices.
As the mobile healthcare app market skyrockets, make sure you have experts on your team.
A social media and online marketing specialist, Michael is the social media director for Wax Custom Communications, an award-winning full-service marketing and advertising firm with a big focus on healthcare.
At Wax, Michael manages all aspects of internal social media as well as strategy and implementation for Wax clients.
Michael has a high passion for Web 2.0 and is the social media co-chair ...