Paul Tunnah

30 Articles

Welcome to the age of the patientpreneur

The modern pharmaceutical industry, now accounting for annual sales of over one…

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5 reasons why patient engagement is critical for pharma

1. Reputation The products made by the pharmaceutical industry have saved millions…

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A story about the pharmaceutical industry, doctors and patients

As a father of two small children I am familiar with the…

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Why patients are the new rockstars in pharma

Anyone who reads my column on a regular basis will know my…

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Time for some healthcare New Year’s resolutions

It’s that time of year for many people to head off for…

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Who is responsible for patient engagement within pharma?

As someone spending a lot of time working with clients on both…

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The difference between doctors, patients and campaigns

I was recently invited to take part in panel discussion on the…

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On digital engagement and icebergs

I’ve always found pitching for projects with pharmaceutical companies fascinating – it…

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Social Media Is Bad for Relationships

It’s a proposition that was very firmly put to me recently in…

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Effective Healthcare Requires a Social Approach

We all know that the healthcare ecosystem is a highly fragmented space,…

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