John was an early pioneer in interactive and online creative development, co-founding an interactive media company in 1994. He started Worth, a digital marketing and communications agency, in 1996 with a specialism in health, learning and environmental projects promoting behaviour change. The company has won numerous major awards including BAFTAs, the IVCA Grand Prix and NMA Effectiveness.
John is a passionate speaker on the fast-changing healthcare landscape and is especially interested in technologies that promote and enable patient empowerment and involvement. In 2010 the company began producing web applications and software that helps people participate in their healthcare and manage their long-term conditions.