By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    All That You Need to Know About Clenbuterol
    November 22, 2019
    Top 5 Facts About CPPA Accreditation
    April 9, 2015
    mental health benefits school
    Mental Health & Practical Benefits of Continuing Education After 30
    June 30, 2024
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: LinkedIn Publishing: Reputation Management Tool for Physicians
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > LinkedIn Publishing: Reputation Management Tool for Physicians
BusinesseHealthSocial Media

LinkedIn Publishing: Reputation Management Tool for Physicians

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
online marketing
SHARE

online marketingWe often make the point that LinkedIn has a business and professional flare that is a “natural” for showcasing the expertise of doctors and hospital executives. LinkedIn’s newly expanded publishing feature presents even greater opportunity for content creation and reputation management.

online marketingWe often make the point that LinkedIn has a business and professional flare that is a “natural” for showcasing the expertise of doctors and hospital executives. LinkedIn’s newly expanded publishing feature presents even greater opportunity for content creation and reputation management.

LinkedIn began as an online executive resume/job board just over a decade ago. An individual’s biographical information remains important, but executive and business profiles are only part of a robust presentation of skills and expertise.

Personal publishing via LinkedIn generates content for their profile page and is widely available to nearly 280 other site users. LinkedIn new “Definitive Professional Publishing Platform” is especially well suited for physicians and health industry executives to create and present authoritative content for several reasons. Physicians and healthcare executives:

More Read

Hospital Readmissions
Engineering Temporary Hospitals for Extreme Weather
The Doctor’s Not In. You’ll Have to See a Nurse.
Gamification and Government Health Care
How to Manage Your Ortho Team Like the Miami Heat
  • Have a credentialed expertise that can influence others
  • Share knowledge that extends professional reputations
  • Are often thought leaders in medical science and healthcare delivery

“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand,” the company announced. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.”

LinkedIn has opened the doors of the previously restricted “Influencer” posts. “LinkedIn Influencer started in fall of 2012 and features top voices in business like Richard Branson, Martha Stewart and Bill Gates.

“The expertise they have shared through their Influencer posts has resonated in a meaningful way with LinkedIn members and is fueling business conversations. The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content.”

More than most other social media platforms, LinkedIn allows physicians and communications professionals to showcase the business side of their career and work. And ultimately, this enhances their personal branding and extends professional reputation.

 
TAGGED:LinkedInreputation management
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

The HIPAA Omnibus Rule

June 12, 2012

Kinect Technology Saves Having to Rescrub!

March 18, 2011
ysvc9usjre2loa_3zjo17w
BusinessFinanceHospital Administration

Hospital Cost Reduction Efforts See Hope at the End of New Platform

January 14, 2015
Image
Mobile Health

Mobile Health Around the Globe: MediSafe Helps Prevent Drug Emergencies

December 31, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?