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5 Tactics for Increasing User Engagement for Your Medical Site

Many medical sites try to conform to a stereotypical site design that appears professional. While showing professionalism is important, these same sites often lack focus and do not do enough to engage their visitors. With increasing competition, it’...

Posted April 14, 2017    

3 Universal Factors Hospital Administrations Need to Keep Nurses Satisfied

Nursing from inception has always been a profession highly based on service to the people. The first nurses were from religious institutions. They offered their services to the sick as a service to God. Florence Nightingale revolutionized the entire...

Posted July 12, 2016    

Product Differentiation in the Medical Space

Medical product sales staff usually spend several months learning the products, studying health care topics and rehearsing how to sell. However, applying knowledge learned from training in the field is very challenging. This is especially true...

Posted May 13, 2016    

2 Medical Entrepreneurs Taking Marketing by Storm

For decades, the medical market was a relatively steady place. Patients would visit their family doctors, with two or even three generations sometimes visiting the same physician over the course of several years. Doctors owned their own practices...

Posted April 30, 2016    

Remote Heath: The Wave of our Medical Future

Remote health, also known as telemedicine, is fast becoming a popular option to reach more patients in a shorter amount of time. According to iHeartBeat, 89% of healthcare executives said they expect telemedicine to transform the U.S. healthcare...

Posted April 18, 2016    

How to Market New Technology to Existing Patients

A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part of every health care organization’s marketing strategy, they are...

Posted April 6, 2016    

How to Keep Your Medical Staff Focused During Work

Nowhere is it more important for employees to be on-point than in the medical industry. A marketing professional who falls asleep won't usually kill anyone. He might kill the bottom line, but he's not going to cost a life. In the medical industry,...

Posted March 18, 2016    

Keeping Patient Data Secure in a Digital World

Americans have been “vulnerable” to the misuse of their own personal records since the birth of our nation. With the advent of computers and data storage via digital media (e.g., floppies, hard drives, cloud drives, etc.), data security has become...

Posted February 16, 2016    

Healthcare IT Trends to Watch for This Year

The healthcare industry is currently undergoing a massive transformation thanks to incredible progress in information technology capabilities. The IT revolution is changing the equation on both sides of the industry: patients are seeing the...

Posted February 10, 2016    

Staying on top of the technology trend: 4 things to learn from young healthcare professionals

Success in the healthcare field, like all consumer-driven business, is about marketing. That means not just attracting patients with excellent care and service, but carving out a niche in a very competitive market. In order to accomplish that, it's...

Posted January 12, 2016    

Healthcare's 2016 marketing trends to watch

Internet and mobile technologies have changed pretty much every type of social interaction, including the way people manage their health, and the ways in which they deal with their healthcare providers. It’s important not to lapse into the mindset...

Posted December 15, 2015    

How to Improve Patient Relationship this Holiday Season

The holiday season is a time of giving, making memories, overeating and probably more than one family squabble. In addition to finding tips online on how to host the best holiday party ever, the Internet has a plethora of ways to manage stress,...

Posted November 20, 2015