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Transparency: How Healthcare Cost Competes with Real Value

April 21, 2015 by Lonnie Hirsch

price transparency

Price transparency cuts in two directions. On one hand, price transparency—and knowing the cost of medical procedures in advance—is a major plus for public awareness. On the other hand, price is not the only consideration for truly wise (and informed) shoppers.[read more]

Writing a Perfect Subject Line That Physicians Will Read

April 21, 2015 by Chen Sirkis

Picture: MCAD Library

Physicians, investors, and hospital administrators are extremely time-strapped and are bombarded daily with offers and promotions. No matter what you decide to write in your subject line, you need to make sure that it answers the question of any email recipient: What’s in it for me?[read more]

Scientific Message Mapping: A Pillar of Strategy

April 20, 2015 by David Avitabile

One of the pillars of a successful publication strategy is scientific message mapping. What is scientific message mapping? In a perfect world, scientific messages are created as part of a structured, target product profiling process.[read more]

Are Your Social Media Posts Optimized?

April 20, 2015 by Michael Sherman

When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized.[read more]

Collaborative Physician Development

April 20, 2015 by Kenneth Cohn

collaborative physician / shutterstock

The transition to leadership is not a light switch. It may take years for physician achievers to learn to be people who can hold onto two conflicting ideas, pointing out the best parts of each argument to achieve a collaborative synthesis better than either competing view.[read more]

HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round

April 19, 2015 by Bill Crounse

interactive map

I wish I could report on everything that happened at HIMSS this year. Since I can't, I will only provide some high-level impressions about what I saw and heard during the big show in Chicago.[read more]

A Call to Action from HiMSS

April 18, 2015 by Kathy Nieder

I have spent the last week in Chicago at the biggest HIT (Health IT) “geek-out” in the world. Some 42,000+ people gathered in Chicago for the annual HiMSS (Health Information Management Systems Society) meeting.[read more]


Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]

Death Is Women's Work

April 17, 2015 by Christine Kapsa, NP, DNP

Death is women’s work. Most people who care for the dying are women. Low-paid health workers who care for dying patients in home hospices are overwhelmingly women. The death industry would collapse into dusty rubble like old gravestones in an earthquake without the low-paid and free labor of women.[read more]

Addressing Medicare Cuts

April 17, 2015 by Abby Norman

Yesterday, the house made a fascinating bipartisan decision to repeal the current Medicare payment model and implement what they term the “doc fix” for reimbursing physicians for their Medicare/Medicaid patients. But the problems to be solved with the reimbursement process are far more complex than a relatively simple patch could possible rectify.[read more]

It's Time to Measure Patient Outcomes

April 16, 2015 by Tim Kilpatrick

measuring outcomes / shutterstock

With hospitals, we measure death rates for heart attack patients, timeliness of administering antibiotics and the use of medical imaging. While this is critical information, we have no idea if the patient ever felt better or went back to work.[read more]

Is This the Most Powerful Clinical Research Tool Ever Invented?

April 16, 2015 by David Avitabile

Much has been written over the past few months about Apple ResearchKit and its potential to completely revolutionize R&D in the life sciences industry. The idea is simple. And it got me thinking: is the iPhone the most powerful clinical research tool ever invented?[read more]

Prepare Your Healthcare Website for Google's Mobile-Friendly Algorithm Update

April 16, 2015 by Jonathan Catley

Is your website ready?

On April 21, 2015, Google will introduce a new algorithm update to help users discover more mobile-friendly content and if you’re not prepared, you may face some serious consequences. However, if you optimize your website and mobile applications in advance, you can reap the rewards of better rankings in mobile searches.[read more]

Chicago: The Future Health Tech Hub of the US?

April 15, 2015 by Nicole Fisher

Chicago / shutterstock

As tens of thousands of health and technology experts descend upon Chicago for the annual HIMSS conference this week, the city will do what is does every day: debate and innovate in health technology.[read more]

Strategies for Payer Negotiation

April 15, 2015 by Abby Norman

When it comes to procuring and maintaining your contracts with payers, there is perhaps no skillset greater to possess than that of the art of payer negotiation. In today’s market, healthcare organizations need to have a very clear understanding of where they stand amid the competition.[read more]

Breaking Bad Healthcare: The Story of

April 15, 2015 by Anne Weiler

At a recent event sponsored by University of Washington’s Foster School of Business, Kurt DelBene provided a mini-business case on what went wrong with the project and how his team fixed it.[read more]


Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]

Whole Foods Medical, Competitive Wellness and Rutabagas

April 14, 2015 by Lonnie Hirsch

The well-established chain of Whole Foods Markets has long been a grassroots evangelist for natural and healthy foods. And they may be another enterprise entry in the increasingly competitive healthcare delivery arena once reserved for doctors.[read more]

Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic

April 14, 2015 by Jonathan Catley

Engaging the elderly

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this statement, you’d be right.[read more]

David Harlow IS @Healthblawg

April 13, 2015 by Janet Kennedy

David Harlow

David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient privacy, HIPAA and social media.[read more]

How Madison Avenue’s Medical TV Ads Fall Short

April 13, 2015 by Andrew Schorr

The direct-to-consumer train from the big agencies on Madison Avenue in New York is running ever faster these days – and they tell a wonderfully slick, creative, and compelling story about the newest drugs and medical products.[read more]

Medication Non-Adherence: A $290 Billion Unnecessary Expenditure

April 13, 2015 by Ashish Varshneya

Medical non-adherence / shutterstock

Drug therapy problems present a serious issue in healthcare in the United States. Industry estimates suggest total costs of unnecessary medical expenditures resulting from medication non-adherence to be approximately $300 billion, which represents more than 30% of the total waste (excluding fraud and abuse) in the healthcare system.[read more]

Cause Marketing: Autism Awareness Month

April 12, 2015 by Michael Sherman



April is Autism Awareness Month, and it’s a prime opportunity for healthcare providers and facilities to shed light on this condition that affects 1 in 68 children. A successful “cause marketing” campaign can increase awareness of Autism Spectrum Disorder (ASD) and bring about positive change in the community and beyond.[read more]

What Healthcare Needs to Know About Google's Mobile-Friendly Algorithm Update

April 11, 2015 by Jonathan Catley

Google's mobile update

This month, Google will introduce a new algorithm update designed to display more mobile-friendly websites and relevant app content in search results. Here’s everything you need to know about this new update and the impact it will have on your healthcare website.[read more]

Cancer Drugs: Why the High and Rising Prices?

April 10, 2015 by David E Williams

Stuart Miles /

While politicians wring their hands, pricing strategists at pharma and biotech companies take action by charging high and rising prices for products for life-threatening illnesses. Cancer is Exhibit A, with many drugs costing more than $100,000 per year of treatment. I don’t expect any dramatic clampdown on cancer drug prices in the near term.[read more]

The Fallacy of Patient Engagement

April 10, 2015 by Bill Crounse

Patient engagement

There’s no question that when we are in pain, injured or very sick that we are “engaged” patients. Not only is the patient engaged, but often his or her entire family. The problem is that when we are well again, we tend to disengage and fall back into our usual routines.[read more]

Is "Convincing" People to Use Health Apps the Right Approach to Patient Engagement?

April 10, 2015 by Steve Wilkins

Patient engagement

In a recent announcement, the Robert Wood John Foundation announced a $468,000 grant to the Center for Connected Health to develop an “engagement engine” to “convince” consumers to use health and activity trackers and other health apps. Let’s consider the issues of relevance and usefulness here.[read more]


Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle

April 9, 2015 by David Davidovic

"Patient-centricity" in clinical development has been evolving from mere patient participation in the study itself to patients actually being involved in the study design and data collection processes. Furthermore, patient participation is, albeit slowly, penetrating every other lifecycle stage of R & D as well.[read more]

Top 5 Facts About CPPA Accreditation

April 9, 2015 by Abby Norman

When it comes to accreditation for specialty pharmacies, you’re probably already familiar with a few — URAC ring a bell? You may not know about CPPA, the Center for Pharmacy Practice Accreditation, so we’ve got the top five facts you need to know.[read more]

Who Knew? Facebook Tops HCAHPS as Measure of Care

April 9, 2015 by Lonnie Hirsch

Studies have validated a correlation between Facebook and quality of care. It seems that social media is a useful barometer for patient feedback in addition to HCAHPS, patient panels, quality improvement groups, follow-up phone calls and other measures.[read more]