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Aging Gracefully Part 4: Comprehensive Primary Care for the Elderly

March 25, 2015 by Stephen Schimpff

Comprehensive primary care is essential to good health, wellness and needed medical care during our elder years. The Erickson Living retirement communities have developed an approach that appears to work well for its residents. Let me use it as an example. The fundamental concept is to assure that everyone has comprehensive primary care.[read more]

Cool Facts About Big Data in Healthcare

March 25, 2015 by David Avitabile

Big data is here

Big Data is big business. In healthcare, Big Data holds enormous promise, and we're already seeing its impact in areas such as precision medicine, biopharmaceutical R&D productivity, mobile health, telemedicine and more. Just how big is Big Data today? Consider these impressive statistics.[read more]

On Grief, Choices and Being Mortal

March 24, 2015 by Tracy Granzyk MS, CPHQ

The stories shared during this year’s Patient Safety Awareness Week (#PSAW2015) were inspiring! In ETY’s Why Patient Safety Week Matters, Carole Hemmelgarn, Patient Advocate, shared for one of the first times her feelings of grief related to a series of medical harm events that took her only daughter, Alyssa.[read more]

A Medicaid Block Grant by Any Other Name Would Stink

March 24, 2015 by Brad Wright

Medicaid / shutterstock

The Burr-Hatch-Upton proposal to replace the Affordable Care Act (ACA) calls for a “transition to capped allotment to provide states with predictable funding and flexibility.” How do they propose to do this? By rolling back the Medicaid expansion and converting the Medicaid program to a block grant.[read more]

2015 CPT Coding Changes and Your Radiology Practice

March 24, 2015 by Andy Salmen

The majority of the changes in codes is more about bundling multiple codes into one, or creating new codes that clarify the usage of bundles. There are also some new Medicare approved items for 2105 that will be add-on codes for digital and diagnostic mammography. Here are some specific changes affecting radiology practices.[read more]

NC Doctors' Day: Thank Your Local MD

March 23, 2015 by Janet Kennedy

Pam Highsmith

The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide. I spoke with Pam Highsmith, Director of Development at the NCMS about the awards, the nominees and how North Carolinians can vote in the program.[read more]

Aging Gracefully, Part 3: The Importance of Comprehensive Primary Care

March 23, 2015 by Stephen Schimpff

Most people misunderstand what constitutes really good primary care. We can slow the aging process with appropriate life style and behaviors as discussed in my last post. That is good but it is not enough. As we age it’s also important to have comprehensive primary care.[read more]

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

March 23, 2015 by Jonathan Catley

Millennials and Seniors

Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market. Medical care is a necessity for patients young and old, male and female, short and tall. Illnesses and diseases won't discriminate, and with your digital marketing materials, you have to engage them all.[read more]

Online Bill Pay Starts to Accelerate in Healthcare

March 22, 2015 by David E Williams

A handful of startups have made the online bill pay process more consumer oriented, with the idea of improving collection rates, lowering administrative costs, and increasing patient satisfaction with the process. I’ve interviewed the CEOs of two such companies, Simplee and PatientPay.[read more]

HIPAA Audits: The Latest Oracular Prognostications

March 21, 2015 by David Harlow

OMB cleared the HIPAA pre-audit survey late last week. That is one crucial prerequisite to OCR's initiation of the new round of HIPAA audits that have been the subject of all the Delphic prophecies we keep hearing (the survey is required to collect information about covered entities and their business associates).[read more]

Should Hospital Websites Be Labeled for Consumers as Advertising?  

March 20, 2015 by Lonnie Hirsch

Hospital advertising is in the news recently. One issue is about price transparency and publishing cost information in ads for patients. The second notion proposes that hospital websites should be labeled as advertising—with the implication that if it’s “advertising,” it may not be “reliable.”[read more]

Lucky Us! How New Medicines Are Cheating Death

March 20, 2015 by Andrew Schorr

Patient Power lung cancer town meeting

I am meeting people who have the good fortune to be sick at a time when there are truly breakthroughs to give them back better health. When you meet scores of people like this, you feel grateful to the often unseen researchers who made this happen.[read more]

3 Quick Ways to Boost Your Hospital's Social Media Strategy

March 20, 2015 by Michael Sherman

Social Media Strategy

As you can see from its growing popularity, social media is not a passing fad for healthcare marketing. Social media is a long-term bet, and you need time to really build out your efforts. Nevertheless, there are some quick ways for your current strategy to pay off sooner rather than later. Here are three suggestions.[read more]

Problem for Women Who Can't Afford Care

March 19, 2015 by Christine Kapsa, NP, DNP

Childbirth is the leading cause of hospital admission. Almost four million women were admitted to American hospitals to deliver babies in 2010 (latest available data). Good, safe obstetrical care is not precision medicine. The principles of maternity care are straightforward and can be practiced successfully worldwide. Even here.[read more]

The Real Cost of Data Breaches

March 19, 2015 by Abby Norman


In the wake of the Anthem breach, which put 800,000 subscribers at risk, hospitals nationwide have their ears perked up to establish a first-line defense against data breaches. These types of breaches cost the industry over $6 billion each year.[read more]

Getting Past the Mobile Health Hype

March 19, 2015 by David Avitabile


There's some discussion about mHealth being overhyped. It seems that in the worlds of science and technology, there is a tendency to brand whatever is deemed the "next new thing" as being over hyped. While I understand this (after all, "experts" and news organizations need something to say), I can't say that I agree with their assessment.[read more]

Google's Mobile Notice: A Dire Warning for Healthcare Websites

March 18, 2015 by Stewart Gandolf, MBA


The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites.[read more]

Collaborative Physician Engagement

March 18, 2015 by Kenneth Cohn

collaborative physician engagement / shutterstock

I entitled this post “Collaborative Physician Engagement” when I learned that the Advisory Board’s Annual Health Care CEO Survey of 157 C-suite executives rated engaging physicians in cost and quality improvements as their best opportunity to improve performance.[read more]

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

March 18, 2015 by Jonathan Catley

headlines and marketing

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines.[read more]


Downing Energy Drinks: A Real Buzz Kill

March 17, 2015 by Bert Louthian

National Poison Prevention Week is a good time to focus on the dangers of an easily purchased and commonly consumed beverage that accounted for nearly 3,000 reports to poison control centers in the U.S. in 2014 -- energy drinks such as Red Bull, Rockstar and Monster.[read more]

Will Accountable Care Be a Game Changer?

March 17, 2015 by Tim Kilpatrick

accountable care

Accountable Care is the third transformational wave of trying to improve health care outcomes and costs since the establishment of Medicare and Medicaid in 1966. Accountable Care dominates the healthcare industry discussion while ACA dominates the mainstream discussion.[read more]

Entrepreneurs Must Integrate Mission-Driven Strategic Investors

March 17, 2015 by Shahid Shah

Strategic investments / shutterstock

When an investment helps promote a firm’s strategy in some way, it’s often labeled a “strategic investment.” For example, when a health system embarking on an ACO strategy invests in a patient engagement startup that can further the ACO mission, it could be called a strategic investment.[read more]

Health Wonk Review: Spring Forward Edition

March 16, 2015 by Brad Wright

It’s been a volatile time in the world of health policy–and the ACA in particular. We’ve had the second open enrollment period come and go, the Supreme Court has heard oral arguments around the provision of federal subsidies to health insurance exchanges not run by the states, and Republicans have come out with a proposal to replace Obamacare.[read more]

Helping Patients Quantify Their Health Data: The Quantified Self Movement

March 16, 2015 by Abby Norman

Quantified Self

The implications of the Quantified Self Movement have widespread implications for healthcare improvement, and tech megaliths like Apple and Sony have been anxious to get their piece of the pie by racing to develop apps and wearable tech for patients.[read more]

Healthcare Reputation Management in a Web 3.0 World

March 16, 2015 by Michael Sherman

Online reputation management

Review sites are popping up everywhere, and it’s more important than ever that the reputation of your hospitals and physicians are up to par. Positive reviews can speak volumes and encourage referrals. Here are some ways to boost your number of reviews and refine your reputation management techniques.[read more]

Deploying a Patient Portal Isn’t Enough to Engage Them

March 15, 2015 by Shahid Shah

patient portal / shutterstock

Much has been made of the push to better engage patients, but little has been spent on examining exactly what patients want. Despite the requirements set by the EHR Incentive Program, simply deploying a patient portal isn’t enough to engender real, sustainable engagement.[read more]

How Recruitment in Clinical Trials Benefits from a Personalized Approach

March 14, 2015 by Dan Stempel

a personalized approach

Studies continue to show that one of the greatest motivators for patient participation in clinical trials is the individual’s desire to be a part of medical breakthroughs and help improve the healthcare system, not only for themselves or loved ones, but for society in general.[read more]


Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence

March 13, 2015 by Marie Ennis-O'Connor

You probably already know how many followers you have on Twitter, but do you know where they are located or the best time to catch them online? In today’s article, I will share with you three free-to-use tools to help you measure your Twitter influence and reach.[read more]

3 Tips for Great Health Care Management

March 13, 2015 by Alleli Aspili

health care management / shutterstock

The act of demanding social capital expenditure will go a long way in instilling specific and long-lasting reforms in the healthcare system. How do you manage a team to ensure quality health care delivery? We have three tips to elevate health care management to greatness–along with real-life stories of organizations that did it right.[read more]

Secrets of Engaging, Contagious and Shareable Content

March 13, 2015 by Lonnie Hirsch

shareable content

Regular publishing creates an online presence. But your effectiveness quotient jumps into overdrive when readers share your material with others. Understanding some of the key reasons that people share information is insightful for medical marketers and advertisers in creating engaging and sharable content.[read more]