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Two Words That Should Dominate Your Internet Marketing Plan

December 16, 2014 by Stewart Gandolf, MBA

mobile and email marketing

There are two closely related words that should jump off the pages of your health care marketing plan: MOBILE and EMAIL. If you haven’t been thinking much about these two elements, you might want to take a fresh look at how your plan will roll out. Here’s why these particular words are especially important to your success.[read more]

Navigating Cancer Faster

December 16, 2014 by Andrew Schorr

For most cancers, there are no longer “one-size-fits-all” treatment plans. And at the recent American Society of Hematology meeting in San Francisco, we heard not only that this is changing but that it is changing quickly. I almost feel sorry for the growing ranks of “nurse navigators” who will have many long nights studying just to keep up.[read more]

Do You Understand Your Medical Bills? I Don't

December 15, 2014 by David E Williams

making sense of medical bills (photo: urbanbohemian)

The Consumer Financial Protection Bureau has issued a report that indicates that at least 43 million people in the US have unpaid medical bills. That has consequences since unpaid medical bills hurt credit scores, often substantially. The report concludes that many non-payers simply don’t understand their medical bills.[read more]

Forming Alliances to Mitigate Risk: Payer Provider Perspective

December 15, 2014 by Abby Norman

For payers and providers, there has to be not just an agreement in ideals, but an agreement in process. This can be difficult to fathom when you remember that while the bottom line might be the same for everyone, the specific needs of providers are often at odds with what’s needed by those in the financial sector.[read more]

Add Interactivity to Your YouTube Channel: Annotate!

December 15, 2014 by Michael Sherman

More than 1 billion unique users view the over 6 billion hours of video streaming each month on top video portal YouTube — and it’s not all fun and games! Serious businesses like hospitals have leveraged the channel to distribute non-static content, enhancing brand reach and personality by targeting everyday people searching for infotainment.[read more]

Intelligent Insights on mHealth, Wearable Devices and Consumer Behaviors

December 15, 2014 by Bill Crounse

wearable device / shutterstock

I was invited to mHealth to provide a keynote at a side meeting organized by the Intelligent Health Association. Association founder Harry Pappas and his team deserve kudos for organizing a truly stellar line-up of educational topics and for delivering a sizeable audience for the participating speaker and panelist presentations.[read more]

Disruptive Innovation or "Woo"?

December 15, 2014 by David Harlow

The term "disruptive innovation" gets bandied about quite a bit, and in recent weeks and months, it has been applied to the designs of Patrick Soon-Shiong and Elizabeth Holmes on changing medicine and health care. The former is focused on cancer diagnostics and treatments, the latter, on blood tests.[read more]

Steps for Attracting Patient Participants in Clinical Trials

December 14, 2014 by Dan Stempel

attracting a patient

Often, expensive delays for new drugs or grant denials are based on a lack of quality patient participation. In a world of smartphones and constant contact, finding ways to modernize the process is a fundamental necessity. The undeniable fact is that without buy-in from patients, even the best trials won't succeed.[read more]

Clinical Collaboration: The Evolution of the VNA

December 13, 2014 by Erica Carnevale

Marianne Matthews, Imaging Economics

Marianne Matthews, chief editor, Imaging Economics, interviews Cristine Kao, global marketing manager, Healthcare Information Solutions, Carestream, about our new Clinical Collaboration platform and how the vendor-neutral archive (VNA) is changing, as well as some changes that Imaging Economics will be making in 2015.[read more]

2015 Digital Mammography Reimbursement: What to Know

December 12, 2014 by Andy Salmen

Radiology service providers continue to experience a rapidly-shifting professional landscape. Recently, the RBMA’s Payor Relations Committee (PRC) sent out an alert to RBMA members that warned of potential changes in the proposed rules that can have a potentially negative impact on digital mammography payments in 2015.[read more]

How Customer Service Is Your Best Physican Marketing Tool

December 12, 2014 by Jonathan Catley

Good customer service goes a long way.

You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word of mouth is one of the most powerful marketing assets a practice can leverage.[read more]

5 Challenges Hospitals Face in 2015

December 12, 2014 by Abby Norman

We often think of hospitals as the “front lines” of healthcare, and while it may be true that the majority of practicing physicians, nurses and allied health professionals find employment there, new data shows that one vital piece of the hospital picture might be missing: patients. Here are 5 challenges specific to hospitals in 2015.[read more]

The Ministry of Health in Oman Moves from Analog to Digital Radiography

December 12, 2014 by Erica Carnevale

Hamdan Al Nasri, Head of Radiology Services, Ministry of Health, Oman, discusses how the organization has made the switch from analog to digital radiography, and the benefits that it has experienced since the switch has been made.[read more]

Thought Leader Qualities Every Doctor Needs to Use

December 12, 2014 by Stewart Gandolf, MBA

thought leadership

It’s not surprising to find that the most successful medical practices have thought leaders at the helm. These individuals are respected by their professional colleagues and sought-after by prospective patients. Growth, achievement and success in the business of healthcare tend to follow.[read more]

Accessible Home Health Care: A Major Opportunity In 2015

December 11, 2014 by David Avitabile

home healthcare

As a new healthcare economy evolves in the United States, new opportunities are emerging in technology-driven sectors. Accessible home health care has become achievable for many Americans thanks to new advances in telemedicine, wearable medical devices, GPS and Wifi-enabled technologies.[read more]

Your Logo's Attitude Creates Brand Latitude

December 11, 2014 by Michael Sherman

First impressions may not be everything, but they certainly matter. Every logo has a personality — and what brand doesn’t want to be popular? When crafting your logo, there are three tips to creating ubiquity, longevity and that Wow Factor that will place your name on the world’s lips.[read more]

Should Your Doctor Consider Medical Costs?

December 11, 2014 by Michael Kirsch

CAT scans / shutterstock

Not a day passes that I don’t confront excessive and unnecessary medical care – some of it mine - being foisted on patients. At one point in my career, I would have argued that physicians and hospitals were motivated only to protect and preserve the health of their patients, but I now know differently. Payment reform changes behavior.[read more]

Insurance Verification and Pre-certification: Two Separate Issues

December 11, 2014 by Andy Salmen

Insurance verification and pre-certification are two issues in orthopedic practices that can affect reimbursements. Implementing strategic changes in the business processes related to these areas can enhance the bottom line of any practice.[read more]

What's Your Patient Navigation Strategy?

December 11, 2014 by James Dias

patient navigation / shutterstock

Patient navigation has become the new favorite strategy for healthcare organizations trying to overcome the challenges of a fragmented care continuum. Navigators are fast becoming critical liaisons between the different settings and silos (like physician offices and post-acute providers) within a system of care.[read more]

5 Things You Need to Know About ACA in 2015

December 10, 2014 by Abby Norman

Five years into the Affordable Care Act, the healthcare climate of the United States has continued to evolve and improve. While the system is imperfect, there’s plenty of positivity to consider since it launched in 2010. Let’s take a look at five things you should know in the coming year as the nation continues to move forward with the ACA.[read more]

Health Care: A Modern-Day Blade Runner?

December 10, 2014 by Nicole Fisher

While no one can predict with certainty what the future of health analytics and scientific advancement look like, it’s clear that regression in one area as others surge forward is not an option. Just as we cannot go back to health care in the US before the ACA, the future of health will certainly not look like it does under the ACA.[read more]

Personalized Medicine and a Cure for Cancer

December 10, 2014 by David Avitabile

Personalized medicine

Leading cancer doctors, researchers and members of the life sciences community are excited about the possibilities of immunotherapy in the treatment of cancer. Immunotherapy, where the body's own immune system is enlisted to fight cancer, is an example of the kinds of advances being made in personalized medicine.[read more]

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Adapting to Millennials with Health Care Technology

December 10, 2014 by Charlie Kimball

Home health monitoring is going to increase in use over the next few years as doctors and patients seek more information, and the group of people most likely to embrace it wholeheartedly is the Millennials. Leveraging the reasons this is so could open up a market as large as the Boomers over the next decade.[read more]

Inbound Marketing for Medical Devices: Mistakes to Avoid

December 10, 2014 by Jonathan Catley

Medical device marketing: what not

More and more companies are turning to an Inbound marketing strategy as we approach 2015 and the Medical Device industry is no different. An important aspect to any marketing strategy no matter what industry you're in is learning from your mistakes. Before you can figure out what strategy works, you have to figure out what not to do.[read more]

Text-Only vs. Multimedia Enhanced Radiology Reporting (MERR)

December 9, 2014 by Rich Pulvino

Radiology reporting / shutterstock

The world of radiology is evolving as technologies expand the way in which we collect, analyze, and share data. At RSNA 2014, Dr. Gelareh Sadigh shared the results of the study, “Traditional Text vs. Image and Interactive Data Embedded Multi-Media Enhanced Radiology Reporting: Referring Physicians’ Perceptions about Value.”[read more]

Revamping Your Revenue Cycle in 2015: 7 Things to Consider

December 9, 2014 by Abby Norman

revenue cycle management

More patients than ever can have access to care, but the process for compensating physicians hasn’t been able to keep up. Doctors are rendering services without receiving payment - and their practices can’t sustain themselves on that type of arrangement![read more]

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Why Boeing's ACO Experiment Needs to Succeed

December 9, 2014 by Travis McKnight

This month the world’s biggest aerospace company, Boeing, is giving roughly 30,000 of its employees and retirees in the Seattle area the option to change their health care to one of two new ACOs, University of Washington Medicine Accountable Care Network or Providence-Swedish Health Alliance.[read more]

Healthcare Is Part of Our Supply Chain: The Boeing Company

December 9, 2014 by Anne Weiler

The Health Innovator’s Collaborative sponsored by the University of Washington and the WBBA is entering its second year and continuing to gain momentum bringing together providers, payers, and health innovators from education, public sector, and industry to discuss hot topics in health.[read more]

Down, Down, Down: Avoidable Errors, Uninsurance, Cost Inflation

December 9, 2014 by David Harlow

The ACA is really making a dent in uninsurance, and that's a good thing. But spending growth is likely to keep on keepin' on as we ease out of the Great Recession unless we make some fundamental changes in the health care system. At the moment, these don't seem to be in the cards.[read more]

#HCSM Tweet Chat Founder Dana Lewis [PODCAST]

December 8, 2014 by Janet Kennedy

Dana Lewis

Meet Dana Lewis, the founder of one of the most popular healthcare tweet chats, #HCSM. Dana, who has recently started a new job at Providence Health & Services, founded the first healthcare tweet-chat which often has over 1,800 tweets generated during the hour-long chat on Sunday nights at 8:00pm Central time.[read more]