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How Suffering May Change You for the Better

April 17, 2014 by Andrew Schorr

Pat Killingsworth

One of my mentors in the cancer world is a man named Pat Killingsworth. He has multiple myeloma. He has devoted his life to helping others with the disease and writes a daily blog. Recently, I interviewed Pat and he talked about the future as he described living on “myeloma time.”[read more]

Healthcare Buzzwords: What Is Big Data?

April 17, 2014 by Abby Norman

healthcare big data

The term “Big Data” has only recently entered the healthcare and medicine verbiage. It used to be largely reserved for the larger-than-life scientific research that observed our universe. It’s no surprise that the concept of Big Data has translated nicely to the universe inside of us.[read more]

Improving Clinical Outcomes by Addressing Social and Basic Needs

April 17, 2014 by Tim Kilpatrick

address social and basic needs

Our healthcare system is not designed to address social and basic needs. But reducing the cost of healthcare and improving clinical outcomes may be more about addressing the social and basic needs of super-utilizers (50% of all spending) than it is about clinical care.[read more]

Lack of Listening Is the Core Problem in American Health Care

April 17, 2014 by Stephen Schimpff

social listening

When doctors do not have enough time to really listen the result is that they do not listen. A study from 1984 of primary care physicians observed throughout patient visits revealed that the doctor interrupted the patient within 18 seconds on average. This lack of listening is the core care problem in American healthcare today.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

The Aesthetics and Reconstructive Surgery Products Global Market

April 16, 2014 by Patrick Driscoll

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

Bundled Payments: Rewarding Quality and Value

April 16, 2014 by Linda Ringquist

Transformation to bundled payments

The Medicare reimbursement system is in the process of transforming healthcare as we know it from a traditional fee-for-service model to a system that rewards based on quality, care coordination, accountability, and healthcare cost savings. Here's an outline of benefits and risks.[read more]

Zohydro Ban: Disagreeing with Governor Patrick

April 16, 2014 by David E Williams

I agree with Governor Deval Patrick that opiate addiction is a huge problem in Massachusetts (and many other places). But the attempt to ban sales of Zohydro is a bad idea that’s likely to have a negligible impact on the addiction crisis, while potentially harming one of Massachusetts’ most important industries.[read more]

Health IT Venture Capital Report: Consumer-Focused Tech Is Capturing More Early-Stage Deals

April 16, 2014 by Deanna Pogorelc

Healthcare IT VC Funding

Analysts are already saying that it will be a good year for healthcare IT companies looking for venture capital. Communications and consulting firm Mercom Capital is showing results from its first-quarter investment analysis that finds that healthcare IT companies raised more VC money last quarter than in any quarter before.[read more]

A New Era for the Public Healthcare Sector

April 15, 2014 by Siemens Healthcare

Gustavo Pulti, Mayor of General Pueyrredón Municipality

Beaches, fishing, and sweet pastries filled with dulce de leche were the hallmarks of Mar del Plata in the past. But now, the city – located on the Atlantic coast, about 400 kilometers south of the Argentine megacity of Buenos Aires – has a new trademark: the Centro de Especialidades Médicas Ambulatorias (CEMA).[read more]

Time Thieves

April 15, 2014 by Kathy Nieder

Currency of time

Age forces the recognition that time is the true currency of our lives. When people waste it for you, it is frustrating and angst producing. One of the underlying tragedies of physicians’ daily lives, especially in primary care, is the theft of our time, stolen away by the health care system.[read more]

Sued for Medical Malpractice - Again

April 15, 2014 by Michael Kirsch

malpractice suits

Sure, there are positive elements present in the medical malpractice system, but they are dwarfed and suffocated by the drawbacks. The self-serving arguments supporting the current system are far outweighed by the financial and emotional costs that innocent physicians unfairly bear. Tort reform should not be controversial.[read more]

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Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient

April 15, 2014 by Marie Ennis-O'Connor
3

Digital health / shutterstock

Fard Johnmar, a digital health futurist, and I came up with an interesting idea: why not hold a public conversation focused around the following, provocative question: Is digital health helping or failing patients? It would be interesting to see the differences and similarities between how an ePatient (me) and health futurist (Fard) respond this question.[read more]

The Importance of Clear Communications in Clinical Trial Marketing

April 15, 2014 by Jonathan Catley

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

Chief Customer Officers: Fancy New Title or Path to Meaningful Change?

April 15, 2014 by Dorothy Wetzel

Chief Customer Officer / shutterstock

Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief Customer Officer (CCO) positions. What remains to be seen is whether these CCO positions actually alter the practice of pharmaceutical marketing.[read more]

Understanding RVUs | Medicare Reimbursement

April 14, 2014 by Linda Ringquist

Relative Value Units

Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? RVU stands for Relative Value Unit and is currently used by Medicare to determine the amount of reimbursement to providers. RVUs are basically a way of standardizing and comparing service volumes across all continuums.[read more]

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

CMS Medicare Data Dump Shows Why Transparency Is Only Half the Battle

April 14, 2014 by Deanna Pogorelc

Image: Flickr / Images Money

The government has said the public release of how $77 billion in federal dollars was doled out to more than 880,000 providers in 2012 through Medicare Part B services will give consumers insights to inform their healthcare decisions and potentially expose fraud. But the raw data doesn’t tell the whole story.[read more]

It Takes More Than Technology to Change Health Behaviors

April 14, 2014 by Stephanie Kreml
1

technology & health behaviors / shutterstock

Changing how people take care of themselves (e.g., taking prescriptions, diet, adequate exercise) has been very difficult, and it will take more than technology. That having been said, here are four technological innovations that might have a fighting chance of changing behaviors.[read more]

FDASIA Health IT Report Issued

April 14, 2014 by David Harlow

FDASIA Health IT Report

The FDA, the FCC and ONC issued a long-awaited joint report with a proposed strategy and recommendations for a risk-based framework for regulation of Health IT. The report identifies four key priority areas and outlines next steps to take in each area.[read more]

ICD-10 Delay: Does ICD-10 Lack Clinical Value?

April 13, 2014 by Abby Norman

ICD-10 delay

ICD-10 was delayed once again as part of a bill that was meant to fix the physician reimbursement issues with Medicare. Incidentally, pushing out the date for ICD-10 implementation pleases many physicians. Some have gone so far as to say, on record, that ICD-10 lacks clinical value.[read more]

Direct-to-Consumer Telemedicine: Has Its Time Come?

April 13, 2014 by Joseph Kvedar

Telemedicine

It's time for a thoughtful discussion on one of the most controversial telemedicine questions of our current time. Is it safe and effective care for providers to evaluate and prescribe for patients that they’ve never met face-to-face? Join me in thinking through this question.[read more]

Multi-Screen Marketing: 17 Things You Need to Know

April 13, 2014 by Stewart Gandolf, MBA

multi-screen marketing

Achieving marketing and advertising objectives is a matter of reaching the right audience with the right message by way of the right device at the right moment. Certainly multi-screen targeting is easier said than done. To help us sort through the cross-screen maze, Google provides some insightful stats about our new multi-screen world.[read more]

Dissecting Diabetes: Costs and Chronic Disease Impact

April 12, 2014 by Kenneth Thorpe

diabetes / shutterstock

Nearly 26 million Americans live with one of three types of diabetes – type 1, type 2 and gestational. The Centers for Disease Control and Prevention (CDC) estimates that if these trends continue, by 2050, one in three Americans will struggle with diabetes.[read more]

Medicare Advantage Cuts Not Only Delayed But Reversed

April 12, 2014 by Linda Ringquist

medicare / shutterstock

As of February 2014, Medicare Advantage reimbursement was set to be slashed by 1.9%. But CMS has reversed its original proposal to cutback Medicare Advantage plan reimbursement for 2015. The reversal is a result of aggressive lobbying from organizations such as the American Medical Association.[read more]

Growth in Sales of Products in Cell Therapy and Tissue Engineering

April 12, 2014 by Patrick Driscoll

Source: MedMarket Diligence, LLC

Tissue engineering and cell therapy comprise a market for regenerative products that has been growing and will continue to grow at over 20% annually through 2018. This market spans many specialties, the biggest of which is therapies for degenerative and traumatic orthopedic and spine applications.[read more]

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

April 11, 2014 by Jonathan Catley

LinkedIn for physician marketing

Reliance on referrals, of course, varies by discipline -- but every medical professional can benefit from maintaining a LinkedIn profile. Here are five ways to market yourself on LinkedIn that can boost your visibility within the medical field and bring your name more quickly to mind when colleagues need to make referrals.[read more]

Zyrtec's Healthcare Social Media Campaign

April 11, 2014 by Nicola Ziady

Zyrtec's clever Facebook app

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies to "walk" their pet without going outside.[read more]

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Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

April 11, 2014 by Marie Ennis-O'Connor
6

Would you know what to do if your reputation was damaged online? Knowing how to maintain your online reputation is an essential component of healthcare marketing. This installment of Beyond the Buzz takes you through the steps needed to help your healthcare organization handle a social media crisis.[read more]

How to Use Youtube for Healthcare Marketing

April 11, 2014 by Michael Sherman

Youtube healthcare marketing

Creating a presence on Youtube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. That’s why you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.[read more]