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How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014 by Michele Nemschoff

Hadoop to the rescue?

One of the biggest challenges that our information-driven healthcare industry faces is the fact that data is growing faster than healthcare organizations can consume it. 80% of medical data is unstructured, yet clinically relevant. The Big Data solution could be Hadoop and the Enterprise Data Hub.[read more]

Medicaid Should Not Impoverish Doctors and Hospitals

July 28, 2014 by David E Williams

photo: nffcnnr via photopin cc

Since Medicaid pays doctors and hospitals 27 to 65 percent less than commercial health plans, it makes it awfully difficult for providers to be payer agnostic. Sure enough, we see even supposedly mission-driven non-profit healthcare systems looking to maximize their share of the commercial population by catering to that group.[read more]

How Physicians Can Leverage Online Tools to Improve Marketing Strategies

July 28, 2014 by Jonathan Catley

digital marketing

Running a private practice is a business, just like any other, and marketing is a key part of creating a connection not only with potential patients, but also with networking partners and collaborates. Consider some ways a physician can leverage online tools to expand his or her reach.[read more]

Multiple Lifestyle Interventions May Help Those at Risk for Alzheimer's

July 27, 2014 by Liz Seegert

image: Robert Wallce / Flickr CC

Physical activity, nutritional guidance, cognitive training, social activities and management of heart health risk factors improved cognitive performance, according to Finnish researchers. The two-year randomized controlled trial included 1,260 participants aged 60 to 77 with modifiable risk factors for cognitive impairment and Alzheimer’s.[read more]

Blogging vs. Other Social Channels

July 27, 2014 by Christina Thielst

social media toolbox

Lately I've been thinking about the fact that I'm not blogging as much. In the old days (2005 to 2011ish), my blog was my primary social media outlet, and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.[read more]

When Should Doctors Turn Patients Away?

July 27, 2014 by Michael Kirsch

A few days before this writing, a 32-year-old woman came to see me for an opinion on stomach pain. Why would I refuse to see her again? Abdominal pain is an everyday occurrence for a gastroenterologist. She was accompanied by her mother. I had never met this woman previously.[read more]

Does the Fear of “Being Sold” Keep You from New Opportunities?

July 26, 2014 by Stewart Gandolf, MBA

I’d like to tell you a story about two insightful, and mirror opposite, conversations that I had with doctors. These two informal chats revealed how basic attitudes can quickly define success or failure in healthcare marketing.[read more]

Medical Mistakes: To Err Is Human - Yes and No?

July 26, 2014 by Bill Crounse

medical mistakes

According to information shared at a recent Senate hearing, preventable medical errors are the number three killer in America. It is estimated that medical mistakes kill 1000 Americans every day and harm another 10,000 people a day due to complications resulting from non-fatal medical errors. How can that be, you say?[read more]

A Mobile Imaging Efficiency Showdown: CR vs. DR [VIDEO]

July 26, 2014 by Erica Carnevale

mobile imaging

We wanted to compare the efficiency of DR compared to CR using the DRX-1, and we were able to record a speed test. In the video, wireless DR is almost twice as fast as standard CR imaging–an impressive performance that could make a big difference in terms of productivity and patient care.[read more]

Other Ways to Create Engaging Content for Your Hospital

July 25, 2014 by Michael Sherman

creating content

Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd you need to diversify and be different. Here are a few different ways to convert web traffic into new patients.[read more]

Health Information Exchange: Meaningful Consent

July 25, 2014 by David Harlow

Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]

The Value of Integrative Medicine in Primary Care

July 25, 2014 by Stephen Schimpff

acupuncture

Integrative medicine means, at least, a healing environment, a passion for prevention and wellness and not just diagnosis and treatment; working with the patient and the patient’s family as partners; understanding the deeper causes of illness and symptoms; and providing approaches for self-care.[read more]

The Problem with Thinking We Get What We Pay for in Health Care

July 25, 2014 by Brad Wright

cost vs. value / shutterstock

Is higher cost health care perceived as being higher quality? There are a variety of reasons why prices are a tad bit wonky in the U.S., including things like third-party payers and information asymmetry, but might patient perception also be a factor?[read more]

Should Hospitals Design with Patients in Mind?

July 25, 2014 by Abby Norman

It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly because they are so closely linked with reimbursement in the new healthcare landscape. Hospitals are taking ‘satisfaction’ a step further: how about patient aesthetic?[read more]

6 Lessons from the World Cup for Medical Device Companies

July 24, 2014 by Chen Sirkis

I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]

Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do

July 24, 2014 by Shahid Shah

EHR vendors: next move / shutterstock

SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]

Just Because You Can, Does That Mean You Should?

July 24, 2014 by Anne Weiler

Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]

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The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research

July 24, 2014 by Doug Bennett

Image: Pixabay.com

Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]

There May Be Zombies in Your Hospital

July 23, 2014 by James Dias

While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)

July 23, 2014 by Dan Stempel

In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]

Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth

July 23, 2014 by David E Williams

cash for services / shutterstock 

In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]

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What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah

pharmaphorum

Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

July 22, 2014 by Dan Stempel

In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Millions of Americans Could Lose ACA Subsidies

July 21, 2014 by Linda Ringquist

ACA in danger?

Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case which has become the topic of discussion as of late is Halbig v. Burwell. This is one of four currently flowing through the appeals process, with similar emphasis and focus.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)

July 21, 2014 by Dan Stempel

In the first blog, I introduced the challenges device companies commonly face with DTC marketing and the advantages of using a new digital approach. In this post, I discuss which device companies are ideally suited to the strategy.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]

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Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

July 18, 2014 by Marie Ennis-O'Connor

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]