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Five Ways to Lead an ACO to Failure

February 23, 2015 by Andrew Mellin

accountable care / shutterstock

Creating an ACO in a health system or network requires new organizational structures, new IT capabilities and, most importantly, new leadership skills. Learn five mistakes that experienced, successful leaders avoid when developing an ACO.[read more]

The Affordable Care Act: Healthcare Marketing Friend or Foe?

February 23, 2015 by Jonathan Catley

It is estimated that up to 32 million people will receive insurance coverage through the Affordable Care Act. While a veritable flood of new patients may seem like a medical marketer’s dream come true, practices that are already stretched thin may not be able to adequately handle more patients.[read more]

8 Months Until ICD-10 Implementation: What to Know

February 23, 2015 by Andy Salmen

Most medical providers are aware that October 1, 2015, is the date they must quit using the outdated ICD-9 billing codes and begin using ICD-10 codes. The implementation date has been postponed more than once and it is not expected to be postponed again (however, rumors are beginning to swirl around Congress).[read more]

NASCAR's Hendrick Motorsports Takes Lead As Health Care Role Model

February 22, 2015 by Nicole Fisher

It wasn’t until the President of Hendrick Motorsports Marshall Carlson needed the help of surgeons at Boston Children’s Hospital for his daughter that an orthopedic surgeon realized a model his team, his hospital and care teams around the country needed was right in front of him: NASCAR.[read more]

Heroism in Harm's Way

February 21, 2015 by Christine Kapsa, NP, DNP

The Gun Violence Archive (GVA) is a nonprofit organization based in Washington, DC. The mission statement says the GVA was formed in 2013 to provide free online public access to accurate information about gun-related violence in the United States.” The number of children and teens killed or injured by firearms is startling.[read more]

Hospital Acquired Infections Are Down: But Is It Enough?

February 20, 2015 by Abby Norman

Nosocomial infections may infect as many as 1 out of every 25 hospitalized patients, according to CDC data. That’s approximately 1.7 million patients annually. Hearing these figures you might be wondering if the protocols currently in place are ineffective and in need of review. The problem isn’t with the protocols, but rather, compliance.[read more]


How Hospital Execs Can Keep Up in the Fast-Paced Tech World

February 20, 2015 by Asha Saxena

Data and technology advancements are revolutionizing the healthcare landscape, from patient exams to medical records to staffing and scheduling. Hospital executives must decide whether they will hold their hospital back or embrace new innovations.[read more]

The GOP Replacement Plan: Summarizing the Executive Summary

February 20, 2015 by Brad Wright

GOP's plan / shutterstock

This is the first post in a series that looks in detail at the GOP’s newly proposed plan to repeal and replace the Affordable Care Act (ACA). Today, I want to take a look at the paragraph in the executive summary of the plan proposal that motivates the GOP’s desire to repeal and replace the ACA.[read more]

Pediatric HCAHPS Model, First of Its Kind

February 19, 2015 by Abby Norman

pediatrics / shutterstock

2009 survey data culled from the initial research into the development of a pediatric HCAHPS assessment showed that 6.4 million children were hospitalized that year, accounting for 17% of total hospital stays. In fiscal terms, that’s $33 billion in healthcare spending; 9% of total care costs.[read more]

3 Reasons That Digital Matters in Healthcare Marketing

February 19, 2015 by Jonathan Catley

Digital healthcare marketing

Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore. But let’s get a little more specific. When it comes to healthcare marketing, why does digital matter?[read more]

Why Clinicians Are Frustrated with Health IT

February 19, 2015 by Bill Crounse

I had to chuckle when I came across a blog post on KevinMD this morning. The post that appears on what is described as social media’s leading physician voice doesn’t mince words. In the post, Dr. Edwin Leap does an excellent job explaining why so many physicians are totally frustrated by health IT.[read more]

Defectors: When Professional Colleagues Stop Referring

February 18, 2015 by Lonnie Hirsch


A continuing stream of professional referrals requires a well-considered system. Regular attention to the process and being responsive to the expectations of the referring practice can reduce the incidence of defectors to the competition.[read more]

Imaging Portals Drive Patient Engagement and Satisfaction

February 18, 2015 by Erica Carnevale

imaging and patient satisfaction / shutterstock

A survey of 1,000 U.S.-based patients revealed that 83% believed that there is value in being able to access their medical images via a secure portal. This may not come as a huge surprise as patient portal adoption continues to grow in the U.S. and throughout the world, but medical images are often left out of the portal mix.[read more]

We'll Have to Get to Know Patients Better

February 18, 2015 by Tim Kilpatrick

Getting to know you

The healthcare system designed to treat conditions and provide patient services in the United States is not delivering the desired outcomes. In a recent study of healthcare in 11 countries by The Commonwealth Fund, the United States was ranked the highest in cost.[read more]

2015 Means an Increase in Medicare Penalties for Readmissions

February 17, 2015 by Abby Norman

For the third year in a row, Medicare will be increasing the percent penalty for hospitals who have high readmission rates: up now to 3% in 2015. Despite efforts through the ACA and readmission reductions programs, the rate of readmissions continues to rise.[read more]

Content Marketing: The New Frontier in Hospital Marketing

February 17, 2015 by Jonathan Catley

hospital marketing

No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.[read more]

How Healthcare Marketers Can Maximize Twitter's New Features

February 17, 2015 by Michael Sherman

Twitter healthcare marketing

Twitter has been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies. Like other social media platforms, Twitter is evolving and becoming even more user friendly. Here are two new Twitter features that a healthcare facility can use to improve marketing efforts.[read more]

Precision Medicine or Personalized Medicine: What’s in a Name?

February 16, 2015 by David Avitabile

personalized medicine

From now on I'll be using Precision Medicine when talking about industry-related topics, and Personalized Medicine when we're talking about patient-focused topics. It this all just semantics? To a small degree, yes. But words mean things, and clarity is important. Especially for a writer.[read more]

Correct Use of Tables in PowerPoint Presentations

February 15, 2015 by Chen Sirkis

I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to absorb, even for the smartest and most savvy investor or physician. But sometimes you need them. They are the best way, for example, to show a comparative analysis across multiple parameters.[read more]

Nursing Shortage or Nursing Surplus?

February 14, 2015 by David E Williams

nursing / shutterstock

The conventional wisdom has been that we are facing a looming, massive shortage of nurses – in the hundreds of thousands in 10 or 15 years. I’ve always looked at those numbers with raised eyebrows, especially since they are often pushed by those with a vested interest in boosting the number of nursing students.[read more]

Innovating Technology to Drive Collaborative Care [VIDEO]

February 13, 2015 by Erica Carnevale

collaborative care / shutterstock

Listen in on a discussion about fragmentation of the healthcare delivery system, how collaborative care can combat this fragmentation and lead to better efficiency, and the need for radiologists to be an integral part of patient portals as more patients use and rely on them.[read more]

Physicians Are Your Top Brand Ambassadors!

February 13, 2015 by Michael Sherman

brand ambassadors

For population health and the related practice of integrative medicine, the physician has become a true healthcare partner. The best way to involve your physicians in the kinds of marketing this new healthcare philosophy demands is to make them aware of just how important they are in the process of generating brand awareness.[read more]

The Meaning of Meaningful Use

February 13, 2015 by Abby Norman

Starting October 1st, there will be a year long reporting cycle implemented for those healthcare organizations that still need to attest to Meaningful Use Stage 2. One reason for this change in the reporting timeline was simply that the vast majority of providers just aren’t ready.[read more]

Patient Engagement and Health IT: Disillusionment Sets In, Poll Shows

February 12, 2015 by Steve Wilkins

This week, the 2015 HIMSS Patient Engagement Summit is taking place in sunny, warm Orlando. What I suspect attendees will not hear much about at the Summit is the growing “disillusionment” with the ability of patient portals, EHRs/PHRs and smart apps to actually engage patients at all.[read more]


Robot Scientists Offer New Drug Discoveries, Improved Research Efficiency

February 12, 2015 by Travis McKnight

Some deep-learning machines already developed, like Eve, an artificially-intelligent 'robot scientist', are helping medical researchers make drug discoveries faster and much cheaper, according to an article published in the Royal Society journal Interface.[read more]

Lessons from the Anthem Breach

February 12, 2015 by David Harlow

Anthem experienced a major data breach last week, and reportedly some records (Social Security Numbers and other identifying information, but not health data) of up to 80 million members and employees were obtained by hackers. My reaction: Why in the world are we using social security numbers as ID numbers?[read more]

When Buying an EHR, Don’t Get Sucker-Punched by Delusional Thinking

February 11, 2015 by Bill Crounse


If I had convinced my board to spend hundreds of millions or billions of dollars on a new EHR solution, I might want to believe it was going to transform things in a big way. However, as I’ve stated so many times before here on HealthBlog, that is delusional thinking. The EHR all by itself will transform very little.[read more]

Pfizer and Hospira: It's Not About Generics

February 11, 2015 by David E Williams

Leading newspapers, including the Wall St. Journal and New York Times, misunderstand the strategy behind Pfizer’s proposed purchase of Hospira. What Pfizer is really doing is returning to the strategy that led to its Lipitor heyday: making “me-too” versions of existing drugs and differentiating them through marketing backed up by clinical research.[read more]

Blue Cross Blue Shield Provider Anthem Hacked

February 11, 2015 by Morgan Brown

Anthem Blue Cross

Anthem Inc., provider of Blue Cross and Blue Shield health insurance, revealed that hackers broke into a database housing records of 80 million Anthem customers and employees in, what the Wall Street Journal says could be the largest healthcare data breach in history.[read more]

New Test Claims It Can Tell If You Will Develop Alzheimer's

February 10, 2015 by Nicole Fisher

blood test for Alzheimer's?

Would you want to know if you are going to develop – or are already in pre-symptomatic early stages of – Alzheimer’s disease? When there is currently no known cure and only marginal progress in symptomatic treatments, what good or harm comes from knowing? This hypothetical is one step closer to being your reality.[read more]