Sign up | Login with →

All Posts

exclusive

How Familiar Technology Is Being Used to Advance Digital Health

September 21, 2014 by Felicity Dryer

digital health

As we push into the future of medical technology, form and function are colliding, enabling users to take a proactive role in their health. These shiny game changers are encouraging younger generations to implement health tracking into their daily routines.[read more]

Empathy: Beyond a Connection

September 20, 2014 by Barbara Ficarra

image: “Sky” by amenic181 / FreeDigitalPhotos.net

With empathy and heart we can help our patients feel good, valued and respected. Empathy is without a doubt a connection; but in health care, it’s much more. It’s not only a clinical and emotional connection; it’s truly about letting people know that they matter and that clinicians care about their patients' well-being.[read more]

How to Convert More Customers Using Psychology

September 20, 2014 by Michael Sherman

customer conversion

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Here are some general research facts regarding basic site design and human psychology.[read more]

Marketing Your Medical Practice by Creating a Video Library

September 20, 2014 by Jonathan Catley

Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. Building a video library on your website can be an excellent way to provide evergreen, valuable content to your patients and to increase the value of your brand. Here are five ideas for video content that will get you started.[read more]

Waiting for HIPAA Clarity? Who Has Time?

September 19, 2014 by David Harlow

New regulations are not going to change the scope and applicability of HIPAA/HITECH. Ultimately, If we want a more friendly regulatory environment, it will require an act of Congress, and Congress is pretty unable to act these days, so I wouldn't hold my breath.[read more]

How to Protect Your Hospital Marketing Job and Career

September 19, 2014 by Stewart Gandolf, MBA

“Hospitals across the nation are being swept up in the biggest wave of mergers since the 1990s,” reports The New York Times. “In fact, Booz & Company, a consulting firm, predicts that 1,000 of the nation’s roughly 5,000 hospitals could seek out mergers in the next five to seven years.” So…where does that leave your marketing job?[read more]

exclusive

Beyond the Buzz: Live-Tweeting the Medicine X Experience

September 19, 2014 by Marie Ennis-O'Connor
2

Live-tweeting a healthcare conference is a way to socialize your event, share knowledge and expand community, but like so much in social media there is a world of difference between doing it and doing it well. Follow my tips to get the most from your next live-tweeting experience.[read more]

What the Ebola Outbreak Shows Us About Modern Health Technology

September 19, 2014 by Patti Doherty, R.N.

ebola virus / shutterstock

Unfortunately, emerging disease outbreaks are nothing new. However, the current Ebola virus outbreak in Africa is showing us more than just the cracks in international public health response effectiveness: it is also showing how modern healthcare technology can help defeat the virus and how it could be applied to other emerging diseases.[read more]

Republican States Swallow Their Pride on Medicaid Expansion

September 19, 2014 by David E Williams

photo: hragv / photopin cc

Pennsylvania and now Utah are joining other Republican-run states that have decided to say yes to the expansion of Medicaid under the Affordable Care Act after all, after obstinately deciding to say no after the Supreme Court effectively made expansion optional more than two years ago.[read more]

Why Outsourcing Your IRO Is a Good Idea

September 18, 2014 by Abby Norman

Outsourcing IROs

In any industry there are times when an outside perspective is the difference between progress and an impasse. In healthcare, where the bottom line of can be at odds with the wants and needs of the patients and payers, a third-party perspective can help to untangle the web of miscommunication.[read more]

Are Those Cute Baby Pictures in the Doctor's Office Offending HIPAA?

September 18, 2014 by Stewart Gandolf, MBA

Pictures and Privacy

Baby pictures have a nearly universal “human touch” appeal. On the social media scale of cuteness, engagement and share-ability, babies, kids and grandkids are at the top. But evidently “cute” has its limits when baby pictures are publically posted, as they commonly are, in doctors’ offices.[read more]

How Merck's Jain is Helping Pharma Catch up to the Digital Health Movement

September 18, 2014 by Deanna Pogorelc

Jain is Catching Merck Up

Dr. Sachin Jain is a very good example of how pharma is leveraging digital technologies to improve how treatments are developed and delivered to patients. He joined Merck in 2012 as its chief medical information and innovation officer charged with pairing with health systems.[read more]

Taking a Fresh Look at Disruptive Physician Conduct

September 17, 2014 by Kenneth Cohn

The reason that I entitled this post “A Fresh Look at Disruptive Physician Conduct” is that I was pleased that it had been selected for presentation at a major surgical meeting. For too long, this subject has been swept under the rug.[read more]

Should You Trust Your Doctor's Advice?

September 17, 2014 by Michael Kirsch

Trusting a Doctor's Advice

Is your doctor a hammer and you're a nail? Here's some insider's advice coaxing patients to be more wary and skeptical of medical advice. Should you trust your doctor? Absolutely. But you need to serve as a spirited advocate for your own health or bring one with you.[read more]

Veterans and mHealth: A Sensible Patient Engagement Strategy

September 17, 2014 by Bill Crounse

Patient Engagement

The US Department of Veterans Affairs has been taking it on the chin of late with allegations (and proof) of delayed appointments and care at some facilities, and charges that these delays have led to poor outcomes and even death. This is most likely caused by poor administration rather than poor care.[read more]

exclusive

BioPharma Beat: Incremental Innovation Is Sometimes What the Doctor Needs

September 16, 2014 by David Davidovic

A lot of innovation in healthcare is incremental and progressive—and there is absolutely nothing wrong with baby steps. From time to time, we need to step back and look at bigger timeframes in which multiple relatively small, sequential innovations have taken place.[read more]

Newlyweds Show Us How to Face Cancer Together

September 16, 2014 by Andrew Schorr

Jessica and Esteban Izquierdo

The other day, Patient Power producer Tamara Lobban-Jones gave us a terrific video love story. It’s the story of newlyweds Jessica and Esteban Izquierdo and how Jessica was diagnosed with non-Hodgkin lymphoma just weeks before their wedding.[read more]

Is NCQA Accreditation Right for You?

September 16, 2014 by Abby Norman

NCQA accreditation

In the alphabet soup of healthcare accreditation, chances are there are at least one or two accrediting bodies that you aren’t entirely sure about – one of those might be NCQA. Who are they, what do they accredit and do you need their accreditation in your organization?[read more]

How Do Nurses Stack Up? [INFOGRAPHIC]

September 15, 2014 by Frankie Rendon

nursing by the numbers

Education plays an essential role in the development of nursing professionals. It can be viewed as one of the most strategic, and in some cases, only route towards career advancement. This infographic by Maryville University Online helps visualize the true importance of nursing in the United States.[read more]

Radiation Dose Monitoring Trends in the U.S. and Abroad [VIDEO]

September 15, 2014 by Erica Carnevale

Todd Minnigh of Carestream

Marianne Matthews, Editor in Chief of Imaging Economics, interviews Carestream’s own Todd Minnigh, Vice President, Word Wide Sales & Marketing Development, discuss radiation dose monitoring and the different technologies being used in the U.S. and around the world to address this important issue.[read more]

Entrepreneurs Hacking Healthcare [PODCAST]

September 15, 2014 by Janet Kennedy

Startup Weekend is a global network of passionate leaders and entrepreneurs that create an environment to share ideas, form teams and launch startups - all in a 54 hour weekend! Startup Weekend hosts over 1,000 weekend events annually around the globe focused on a mission to inspire, educate and empower individuals, teams and communities.[read more]

Health Wonk Review: September

September 15, 2014 by David E Williams

photo: @jbtaylor / photopin cc

Welcome to the September edition of the Health Wonk Review. We’ve got a hearty and healthy set of posts from our wonkish community, including submissions on Obamacare, Medicare, obesity, performance measurement and power plants.[read more]

Don't Forget Importance of Trust, Listening in Healthcare Delivery

September 15, 2014 by Deanna Pogorelc

Dr. Leana Wen

Dr. Leana Wen knows the healthcare system not only as a doctor, but also as a caregiver. The emergency medicine physician at George Washington University noticed a startling disconnect between patients and doctors as she juggled medical training while also helping her mother undergo breast cancer treatment nearly a decade ago.[read more]

After Fighting Mike Tyson, Wouldn't We All Need Rewards to Take On Healthcare?

September 14, 2014 by Michael Dermer

Do we realize just how much the consumer has been battered and bruised over the last few years when it comes to their personal and financial health? Despite this, we are asking them to fix the system – be healthier, get preventive care, eat better and use lower cost options. Financial rewards for healthy behavior may be the answer.[read more]

Modern Family Doctor Visit

September 14, 2014 by Matthew Taber

A primary care payment model is re-emerging which reduces expenses for patients dramatically and puts practices on a cash-only / direct pay basis that completely takes fee-for-service insurance out the picture. The model, direct primary care, turns primary care practices into cash-positive businesses that work for patients and physicians.[read more]

The Skinny on TJC Accreditation

September 13, 2014 by Abby Norman

Traditionally, TJC surveys hospitals every three years for TJC accreditation. While the information garnered from the surveys is relatively comprehensive, most of it is “need to know” in terms of public consumption – the gritty details are left up to the hospital to decide if or how much they want to share with the public.[read more]

Stanford Ends Anthem Contract, Cites PriceCheck Data

September 13, 2014 by Jeanne Pinder

Stanford Medicine

Price transparency has some unexpected consequences. Stanford, the big university-centered health system, cut off its contract with Anthem Blue Cross, the big California insurer, on September 5. Anthem struck back at Stanford, announcing that Stanford had ended the contract, and citing our PriceCheck information in its press release.[read more]

How to Focus Your Medical Device Marketing Strategies?

September 12, 2014 by Jonathan Catley

If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For instance, if you are producing a surgical tool specific to neonatal services, why would you market it to a family practice physician?[read more]

HIMSS Privacy and Security Forum: Managing Social Media While Protecting Privacy and Security

September 12, 2014 by David Harlow

David Harlow at HIMSS Privacy and Security Forum

I spoke at this week's HIMSS Privacy and Security Forum in Boston on the privacy and security issues surrounding the use of social media by health care organization workforce members. My slides and a few tweets are here for your viewing pleasure, after the jump.[read more]

Apple Watch: Not a Digital Health Breakthrough – Yet

September 12, 2014 by Kenneth Walz

Unfortunately, in terms of its health features, the first generation of the Apple Watch appears to be more of an extension of the current batch of fitness wearables – albeit with an impressive suite of non-fitness features – than a consumer-health game changer.[read more]