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Big Data, Small Insights and Incalculable Benefits for Patients

January 27, 2015 by Paul Tunnah

Every day I hear commentary about how exciting big data is in all its glory and the plentiful applications it has in helping improve people’s health. And it does. But amidst all this big data and excitement over the depths of analysis it can provide, it’s important to remember the value of smaller scale, more qualitative research.[read more]

Interview with Sailesh Chutani, CEO of Mobisante

January 27, 2015 by Tim Gee

Mobisante ultrasound system

My first exposure to Mobisante and their disruptive diagnostic ultrasound system was the mHealth Summit in November of 2010. I recently got Sailesh Chutani, co-founder and CEO of Mobisante, on the phone and we discussed their product strategy — a software based diagnostic ultrasound that runs on a variety of consumer electronics platforms.[read more]

Listen to Your Patient and They Will Tell You the Problem: A True Story

January 27, 2015 by Steve Wilkins

Physicians interrupt patients because it doesn’t take them long to "size up" the patient and arrive at a working diagnosis. But my wife’s recent emergency room visit and hospitalization underscores how wrong physicians can be when they interrupt or ignore the patient’s story.[read more]

3 Powerful Words That Change Minds

January 26, 2015 by Chen Sirkis

imagine / shutterstock

A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that SHOULD be used instead? We are busy preparing a comprehensive list of the power words shown to engage physicians and investors. In the meantime, here are three.[read more]

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

January 26, 2015 by David Avitabile

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

Building a Brand Journalism Team: Michael Yoder [PODCAST]

January 26, 2015 by Janet Kennedy

Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.[read more]

Will a New Market for Better Doctors Arise in 2015?

January 26, 2015 by Nicole Fisher

“Compiling data in new ways after throwing everything at the wall, finding key experiences that are important and then moving the information online, is our first move,” says Ari Tulla, co-founder and CEO of BetterDoctor. And he believes a new market is on the horizon.[read more]


Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

New Marketing: Improving Service Line Profitability (Part One)

January 25, 2015 by Stewart Gandolf, MBA

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

How to Optimize Post Conversion

January 24, 2015 by Abby Norman

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]


Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor

Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]


Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

Give Your Facts a Facelift with Integrated Infographics

January 23, 2015 by Michael Sherman

infographics / shutterstock

Healthcare in general suffers from the dangers of information overload. Whether you are explaining an insurance plan or describing the side effects of a medication, there are normally too many details to present. Infographics are the only way to go.[read more]

What Would Empathy-Based Healthcare Look Like?

January 23, 2015 by Stewart Gandolf, MBA

Dr. Paul Rosen

Dr. Paul Rosen thinks a lot about empathy in healthcare delivery. As the Clinical Director of Service and Operational Excellence at Nemours Children’s Health System, he asks the challenging question, “What would healthcare look like if it was based on empathy?”[read more]

Price Transparency in Healthcare Still Lacking

January 23, 2015 by Bill Crounse

price transparency

Despite “health insurance reform” and the supposed rise of “consumerism” in healthcare, the system is still far from transparent or market-driven when it comes to the price of almost anything. Why we as consumers continue to tolerate this is a mystery.[read more]

Google's 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

January 22, 2015 by Jonathan Catley

Improving SEO, monitoring changes in page rank and fueling organic traffic are three essential elements of any well-executed search engine marketing (SEM) strategy. Today we’ll focus on five of Google's algorithm updates from 2014 and discuss steps you can take to optimize your medical SEM strategy in 2015.[read more]

Use Your Healthcare Content to Create Video Value

January 22, 2015 by Michael Sherman

video healthcare content

You know you have stellar content — now’s the time to make it come alive in a fresh new way through the inherent appeal of the video form. Turn words into images, and static images into moving ones: your fan base will definitely notice, and your reputation as industry icon will only increase.[read more]

Text-to-911 Availability Has Important mHealth Implications

January 22, 2015 by Christina Thielst


The Federal Communications Commission (FCC) has taken another step toward a 911 system that fits with how Americans are communicating. The new rules, adopted Aug. 8, will make Text-to-911more uniformly available by the end of 2014 —and this has important mHealth implications.[read more]

What Can We Learn from the UK Health System?

January 22, 2015 by Anne Weiler

We’ve recently been turned on to the Inside Health podcast from the BBC, where topics range from those of national healthcare administration and benefits to specific health issues. Unlike many health publications, Inside Health frequently features patients talking about their experiences with the system.[read more]

Will It Be About Patients This Time?

January 22, 2015 by Tim Kilpatrick

We are beginning the third transformational wave of trying to improve health care outcomes and reduce costs. Will it be mostly about patients, their recovery and overall well-being? Will it require provider and health plan alignment to ensure excellent customer service, coordinated care and patient tailored outcomes?[read more]

The Folly of High Deductible Health Plans

January 21, 2015 by David E Williams

They used to call high deductible health plans “consumer-directed” plans. That was before people realized there is nothing particularly consumer driven about them. A recent poll – not the first of its kind – shows that people with high deductible plans tend to forego care. In fact they skip both unneeded and needed care.[read more]

URAC vs. PCAB Pharmacy Accreditation

January 21, 2015 by Abby Norman

As healthcare focuses more on patient-centered care and personalization, the popularity of compounding medications is likely to rise accordingly. The art of compounding ingredients in specific dosages for a specific patient might sound a little bit alchemical: the origins of modern pharmaceuticals.[read more]

Rewards Help Majority of Consumers Overcome Health Data Concerns

January 21, 2015 by Michael Dermer

health data / shutterstock

For consumers, the new digital health lifestyle comes with one string attached: They may be required to share a lot more personal information so the issue of digital trust has come to the forefront. Personalized health data not only has value to consumers, but also to health plans, health systems, providers, employers, governments and retailers[read more]

JP Morgan Healthcare Conference Becomes a Shopping Mall for Wall Street

January 21, 2015 by Nicole Fisher

The past week, San Francisco was overrun with more neckties than the city has ever seen at one time. In customary form, the annual JP Morgan Healthcare Conference kicked off a global, multiday shopping spree and advertising expo for large and small, traditional and boutique, biotech and life science companies, and the investors who love them.[read more]

Clinical Trial Recruitment Considerations for 2015

January 21, 2015 by Dan Stempel

2015 Resolutions

2015 will likely be a year of drastic change in recruiting strategies for clinical trials. Data-driven, performance-based online marketing strategies will need to supplant traditional advertising methodologies to catch the attention of the digitally engaged public.[read more]

What Doctors Can Learn from Ohio State’s Championship Season

January 20, 2015 by Stewart Gandolf, MBA

College football can be exciting, but Ohio State’s underdog victory over the Oregon Ducks (42-20) illustrated some important principles about success for doctors and business owners. Even if you’re a fan of Oregon, Wisconsin, Alabama or Michigan, consider how the following concepts can help get your medical practice into the end zone.[read more]

Don’t Use Rotating Banners for Your Medical Device Website

January 20, 2015 by Chen Sirkis

The typical client wants many banners on the homepage of their website. But rotating banners don’t work. They are counterproductive in almost every way and will hurt your marketing communication. Here is why you should be brave and ditch banners for your existing (or next) medical device website.[read more]

How Your Hospital Marketing Programs Can Improve Public Health

January 20, 2015 by Jonathan Catley

Is hospital marketing a tool that can do more than just sell medical services? Diabetes, hypertension, obesity – these are all public concerns much more likely to affect the local population than Ebola, yet they are often overlooked. How can hospitals work to promote better health in their communities?[read more]

Is IRO Right for You?

January 19, 2015 by Abby Norman

You often hear the terms “peer review”, “independent medical review”, “hospital peer review” and “medical peer review” thrown around and you might be wondering what the difference between them is. Well, there isn’t one! The term “peer review” is the simplest way to encompass what all of those terms are trying to say.[read more]

2015: The Year of Interactive Television for Patients by Patients

January 18, 2015 by Andrew Schorr

interactive TV for patients

At Patient Power, our plan is to stream many of our programs on video live and where patients can ask questions or make comments in text or on their webcam. Leading experts in a condition—whether they be researchers, providers, or experienced patients or care partners—will be in real-time conversation with others in the community.[read more]