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HIPAA: Liability to Private Parties for Violations

November 18, 2014 by David Harlow

Last week, Connecticut joined at least nine other states (DE, KY, ME, MN, MO, NC, TN, UT, WV) in recognizing that, while HIPAA does not create a private right of action for violation of privacy, it does constitute a standard against which the actions of a defendant in such a case will be judged.[read more]

Online Patient Community Building in Hospitals [PODCAST]

November 17, 2014 by Janet Kennedy

With the advent of easily accessible digital technology and online access, resources are now available to create and support a patient community. Dan Hinmon, President of Hive Strategies, specializes in helping hospitals and healthcare organizations set up their own patient communities.[read more]

Disruptive Health Technology: The Patient

November 17, 2014 by Andrew Schorr

Patients connecting at a recent Patient Power even

Patients are now talking to one another today, and that will only increase. Our conversations will cross borders and hop over language and cultural barriers. It is happening now and will only grow. We are the disruptive technology. And while I respect so many in the traditional healthcare industry, I am really excited for us patients.[read more]

Telemedicine: CY 2015 MPFS Reportage and Dangers of the Echo Chamber

November 17, 2014 by David Harlow

While payment for remote patient monitoring of chronic conditions turned out to be a chimera - at least for now - payment for chronic care management services, previously discussed in the CY 2013 and 2014 MPFS Rules, has been finalized in the CY 2015 MPFS.[read more]

Governor-Elect Charlie Baker on Healthcare Policy

November 16, 2014 by David E Williams

Charlie Baker

Charlie Baker has tremendous, relevant experience in healthcare. He was CEO of Harvard Pilgrim Health Care and Secretary of Health and Human Services before that. Healthcare is a huge issue for Massachusetts, so it’s great to have someone at the helm with that background.[read more]

4 Ways to Raise a Clinical Trial's Digital Profile

November 15, 2014 by Jonathan Catley

As more and more patients are turning to the Internet for information about their health, the same is true about patients looking to participate in a clinical trial. Improving your clinical trial’s digital presence can be a powerful tool. Here are three ways marketers can raise their digital profile.[read more]

Technology Migration in Global Wound Closure Markets

November 15, 2014 by Patrick Driscoll

wound closure tech / shutterstock

Drawn from our recent report on the global market for wound closure products, Report #S192, the distribution of the technologies on the market now, and in the future, for wound closure reveals the continued migration of advanced technologies from western economies to the developing markets.[read more]


Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014 by Marie Ennis-O'Connor

Today’s article offers 25 content ideas suitable for any healthcare blog. These suggestions are designed for those of you who are just starting to blog and also for those who may already be blogging but find you are running out of ideas.[read more]

Exponential Learning at Exponential Medicine

November 14, 2014 by Bill Crounse

This week I had the honor to attend and serve as faculty at what is perhaps a dream conference for those of us who care about technology, science, health and medicine. The conference was Exponential Medicine, sponsored by Singularity University.[read more]

Medicaid Expansion: How Does It Affect You?

November 14, 2014 by Abby Norman

Medicaid expansion

It’s almost time for open enrollment – and this year, there are some changes to Medicaid that might affect you, depending on what state you live in. So far, states have begun expanding their Medicaid programs, with the help of additional federal funding.[read more]


Finding the Solutions to Big Data Security Concerns

November 13, 2014 by Rick Deglado

Certain technological trends have come to the forefront in healthcare, leading to some big changes we’re already seeing today. In fact, the healthcare of the future may be completely different from what we’re used to seeing. Here are just several of the trends leading the way that everyone--both patients and doctors--should watch out for.[read more]

Marketing Home Health Care: A Major Opportunity in the United States

November 13, 2014 by David Avitabile

home health

I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs. Perhaps the biggest area where this is evident is in home health care and our aging population.[read more]

Is a Slide Presentation a Worthy Medical Device Marketing Tool?

November 13, 2014 by Jonathan Catley

If keeping your marketing content engaging is a problem, then a slide presentation makes sense. Slides offer a visual package that changes every few seconds. Consider how adding a slide show to your current medical device marketing campaign might give it a boost.[read more]

HPI Safety Summit: Communication Key Component of High Reliability Journey

November 12, 2014 by Tracy Granzyk MS, CPHQ

HPI is endeavoring to make the language of patient safety universal across healthcare by providing consistent, process-driven training that gives healthcare professionals a vocabulary in high reliability, resilience and a systems approach to care.[read more]

Sensors Offer New Power to Improve Health

November 12, 2014 by Joseph Kvedar

health tech: sensors

Sensor technology is going through a sort of Moore’s law type period: the technology is becoming cheaper, smaller, easier to power. The most mainstream example of how this can affect health care are the systems that combine continuous glucose monitoring with insulin pumps in type I diabetes (so-called artificial pancreas).[read more]

The ABCs of Specialty Pharmacy

November 12, 2014 by Abby Norman

specialty pharmacy

A new study from Medicare was able to shed some light on a rather compelling phenomenon in prescriptions – it looks like now, more than ever, specialty drugs are making the majority of pharmacy costs for patients. They project that by 2018, this very small group of drugs will comprise half of all pharmacy spending.[read more]

CVS: Drugs, Tobacco...and Guns?

November 11, 2014 by David E Williams

photo: Smoking Gun / photopin cc

Caremark, CVS's pharmacy benefit management arm, is offering a tobacco-free pharmacy network, which will penalize members who shop in stores that sell tobacco by dinging them with an extra co-pay. What’s next for CVS? Here’s an idea: add an extra co-pay for stores that sell guns. If nothing else that should bring them some attention![read more]

Is Meaningful Use Working? How Can Innovators Encourage EHR Adoption?

November 11, 2014 by Shahid Shah

Earlier this year NueMD created a nice looking Meaningful Use Infographic — asking the question whether MU was helping or hurting EHR Adoption. I asked Dr. William Rusnak, a healthcare IT writer for NueMD, to tell us what that infographic meant for innovators and folks building solutions. Here’s what Dr. Rusnak said.[read more]

Swamped: America's Health Care System Is Drowning in Misery

November 11, 2014 by Christine Kapsa, NP, DNP

Overwhelmed doctors

Value-based care is the insurance industry’s ploy for discounting clinicians’ reimbursement after the care has been given. No one should be surprised that medical students are shunning primary care residencies. How many of us are interested in jobs that don’t reveal the pay until the work is done?[read more]

Impact of Payer Mix Shift on Orthopedic Practice Payments

November 11, 2014 by Andy Salmen

In order to maintain a healthy revenue stream, it is key that your practice has a well-balanced mix of payers. If your revenue stream seems to be sagging it could be that your payer mix has shifted in a negative direction. Here are some things you can do to address that situation.[read more]

Diagnostic Reading: Five Must-Read Articles from the Past Week

November 10, 2014 by Erica Carnevale

x-rays / shutterstock

This week’s Diagnostic Readings include a preview of the 2014 RSNA conference, the impact of politics on the field of radiology, advice to improve patient engagement and more. Check out our weekly series, “Diagnostic Reading,” for news and updates in healthcare IT and radiology.[read more]

7 Psychology Hacks to Improve Patient Satisfaction

November 10, 2014 by Abby Norman

You may not remember that Psychology 101 course you took in medical school, but if you want to improve patient satisfaction, you might want to revisit it. Here are a few “life hacks” that can get you thinking about how minor changes in your patient interactions can lead to better outcomes for both of you.[read more]


MediSafe’s Custom Feed Creates Better Health Engagement, On the Go

November 10, 2014 by Shay Moser


Your Facebook News Feed is customized based on your interests and the sharing activity of your friends. Shouldn’t there be customized information for your health? The answer is absolutely, and there is. The cloud-synced medication reminder platform, MediSafe, now offers the first-ever, personalized contextual feed for mobile phones.[read more]

Content Strategy for Healthcare [PODCAST]

November 10, 2014 by Janet Kennedy

Ahava Leibtag

Meet Ahava Leibtag: content strategist, writer, website consultant, and President of Aha Media Group. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch specific segments of our conversation, check the time stamp content below.[read more]

HIPAA and Protecting Patient Information

November 10, 2014 by Tim Edlund

protecting patient information

The Health Insurance Portability and Accountability Act (HIPAA) has many physicians nervous about their responsibilities in protecting patient information. In my next post, I'll tell you about specific ways to control access to patient health information. Today, I'll focus on the broader issue of data security.[read more]

Family Caregivers: Unsung Heroes of Healthcare in America

November 9, 2014 by Kenneth Thorpe

family caregivers / shutterstock

With another Election Day behind us, let’s take the time to encourage policymakers to do more to relieve burden of chronic diseases on patients, families, communities, and the nation as a whole. We are all touched in some way by costly and deadly chronic conditions: don’t we owe it to these patients AND their caregivers to do better?[read more]

5 Changes Implemented by a Florida Hospital to Improve the ER

November 8, 2014 by Abby Norman


Florida Hospital Tampa realized that emergency room care begins with design. When they realized that the problems stacking up against them were turning into a seemingly endless list, they took a leap of faith, trashed the old ways and redesigned the entire concept of an emergency room.[read more]

Using SlideShare Infographics to Create an Unforgettable Visual Voyage

November 7, 2014 by Michael Sherman

The innovative professional website SlideShare can now create a Professional Journey for its participants. This feature automatically fashions a dynamic vista encapsulating their professional arc through an artful presentation of details like educational institutions attended, positions held, even endorsements from fellow physicians.[read more]

Ebola Hysteria in Ohio

November 7, 2014 by Michael Kirsch

Ebola hysteria / shutterstock

The Ebola hysteria continues. The press would have us think we need to purchase hazmat suits for our families just to be prepared. Does it matter that medical experts have consistently explained that you cannot catch this virus unless the infected individual is symptomatic and you are within reach of that individual’s bodily secretions?[read more]

Telemedicine: Endless Possibilities for Hospital Marketers

November 7, 2014 by Jonathan Catley


Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology. It allows hospitals to offer care to patients they never would have been able to reach before, and provides marketers with endless opportunities to reach new patients.[read more]