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Developing Clinical Pathways

August 27, 2014 by Abby Norman

Clinical pathways

When it comes to patient safety, the best way to be prepared is to develop evidence-based plans and strategies to guide patients through the healthcare system. Clinical pathways are being developed in hospitals nationwide to help physicians move patients through the hospital.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]

Good Riddance to Routine Pelvic Examinations

August 26, 2014 by Michael Kirsch

pelvic exams / shutterstock

So much in medicine and in life is done out of habit. We do stuff simply because that’s the way we always did it. Repetition leads to the belief that we are doing the right thing. Life gets more interesting when folks question long standing beliefs and practices, forcing us to ask ourselves if what we are doing makes any sense.[read more]

Massive Data Breach: Time for Sports Analogies?

August 26, 2014 by David Harlow

In reading an account of the recent attack on Community Health Systems that netted the bad guys 4.5 million patient records, I was struck by the notion put across in the article that all we have to do is work harder to patch vulnerabilities, that with a better defense we can win the game against a skilled quarterback.[read more]

How Telehealth Will Support the Triple Aim

August 26, 2014 by Abby Norman

Triple Aim

The Centers for Medicare and Medicaid has adopted the concept of The Triple Aim to serve as a guiding light for healthcare organizations to improve patient outcome measures. Hospitals need to incorporate the outcomes measures into their workflows. One way that hospitals will be doing this in the next couple of years is through telehealth.[read more]

Why Video Matters in Hospital Marketing

August 25, 2014 by Jonathan Catley

video for hospital marketing

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.[read more]

Collecting Small Patient Balances: A/R Best Practices

August 25, 2014 by Andy Salmen

2014 has certainly had the medical profession dealing with major changes in every facet of healthcare: just about every aspect of the physician practice has been affected by changes in policy and regulations. The ACA has made the recovery of the patient insurance copay and deductible portion of medical claim even more frustrating.[read more]

Curmudgeons and Physician Branding: Dr. Russell Faust

August 25, 2014 by Janet Kennedy

Dr. Russell Faust

Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world.[read more]

Hooray for the Ice Bucket Challenge

August 25, 2014 by Andrew Schorr

Daniel Mulhaney

ALS, a terrible and fatal condition that can take away your ability to eat, talk, and move, unfortunately, has no real effective medicines. It’s very personal for me as a close friend, Daniel Mulhaney of Mercer Island, Washington, has ALS and, despite a terrific Ice Bucket Challenge attitude, his health is going downhill.[read more]

The 6-Step Service Line Maintenance Checklist

August 25, 2014 by James Dias

checklist / shutterstock

Routine evaluation and tuning at monthly, semi-annual, and annual checkpoints are key to staying ahead of the competition and, more important, keeping up with patient expectations. Here’s a 6-step service line maintenance checklist to keep your program purring like a well-oiled machine.[read more]

Bragging Rights: How Personal Branding Benefits Doctors

August 24, 2014 by Stewart Gandolf, MBA

personal branding

Driven by the forces of reform, healthcare has changed dramatically in the past few years. Competition is increasingly intense, and medical providers have been devising carefully crafted organizational as well as personal branding messages.[read more]

Enterprise Dose Management Is Radiology's Opportunity to Lead

August 24, 2014 by Erica Carnevale

AHRA 2014

In a session at last week’s AHRA annual meeting titled, “An Executive Guide to Implementing a Successful Enterprise Dose Solution,” Chris Tomlinson, MBA, director of radiology at the Children’s Hospital of Philadelphia, urged administrators to not be myopic.[read more]