Thanks to ePatient Dave deBronkart, who is another powerful voice in patient engagement and healthcare price transparency, I now know that the Robert Wood Johnson Foundation – one of the most respected research foundations in healthcare – also thinks that asking “how much is that?” is a critically important question in healthcare. Here’s a video they posted a year ago. Still fresh today. Sing it with me: how much IS that? And start using the just-Symplur-registered Twitter hashtag #howmuchisthat to spread the word.