By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 30, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How to Find a Qualified Doctor EXTENSION
    September 11, 2019
    eating on your hospital night shift
    Keep Refreshments Ready for Your Night Shift at the Hospital
    April 16, 2023
    Here’s What To Know And Expect About The Future Of Healthcare
    January 22, 2020
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates
eHealthHospital Administration

Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates

Lonnie Hirsch
Last updated: March 21, 2013 5:20 am
Lonnie Hirsch
Share
4 Min Read
hospital social media
SHARE

hospital social mediaThe number of “Likes” on a hospital’s Facebook page can be used as a proxy for patient satisfaction and an indicator of hospital quality, according to findings published by the American Journal of Medical Quality.

hospital social mediaThe number of “Likes” on a hospital’s Facebook page can be used as a proxy for patient satisfaction and an indicator of hospital quality, according to findings published by the American Journal of Medical Quality.

This study—titled Do Patients “Like” Good Care? Measuring Quality via Facebook—is an eye-opener for hospital administrators and marketing executives regarding the role and importance of social media. And it’s a particularly important message for the nation’s hospitals—about half—that don’t have a Facebook page at all. The study was relatively small, but the correlation between social media and patient satisfaction was clear.

Many healthcare providers and medical facilities have been slow in adopting nearly universally popular online and social media tools. The fact is that millions of people in the United States search online for hospital, healthcare and medical information, with a majority of them naming Facebook specifically.

More Read

Autism On Tape: Using Video To End Dx Delays, Boost Service Access
Autism On Tape: Using Video To End Dx Delays, Boost Service Access
Hospitals Get Early Start on Medicare Reform Sector
Connecting California to Improve Patient Care
How Big Data Hadoop Can Save Patients from a Crippling Healthcare System
mHealth Summit Conference 2011: Thoughts and Takeaways

What’s more, this popularity is reinforced (and extended) as general consumer media, such as The Atlantic, spreads the news. They reported, “When its authors compared the number of ‘likes’ acquired by 40 hospitals in the New York City area, they found that online popularity was positively corresponded with how many people responded, ‘Yes, they would definitely recommend the hospital,’ in patient satisfaction surveys.

“An even stronger relationship was found for mortality. Each percentage point of a decrease in a hospital’s 30-day mortality rate corresponded with that hospital’s page having an average of 93 more Facebook likes.”

Despite its widespread availability, many hospitals have been lagging in the adoption of social media. The study observes that:

  • Patients are now “living online,” presenting hospitals with an opportunity to connect to the millions who use the Internet.
  • Social media has emerged as a force in online communication between hospitals and patients.
  • Facebook leads the charge in this area: In a recent study, 94% of respondents who gather health care information from social media use Facebook specifically.
  • Facebook is viewed by many as the new frontier for communication between providers and patients.

Given this Internet-oriented environment, “digitally progressive” hospitals and healthcare facilities have been effectively using Facebook in particular to:

  • build communities,
  • share health information,
  • facilitate peer-to-peer communication,
  • connect patients directly to providers, and
  • build brand loyalty.

The study concludes that “[Facebook] has emerged as an important tool for hospitals to use to communicate with their communities. Hospitals, public health researchers, and health care consumers could use these data as an additional source of information on patient satisfaction and hospital quality to complement traditional data sources.”

“Online popularity reliably indicates quality care—in this case,” observes The Atlantic. “Every patient who passed through the hospitals was given the survey and asked to choose whether or not they’d recommend it to others. But it takes a special kind of satisfaction for a patient to log on to Facebook, seek out their hospital, and make their recommendation public.”

We encourage you to review the complete findings, available online at the American Journal of Medical Quality. Is there any reason for a hospital not to be using Facebook? Let us know what you think…and how Facebook is working for you.

TAGGED:facebookpatient engagementpatient satisfactionsocial media engagement
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Modern Teeth Whitening Technologies Used by Clinics in Ireland
Modern Teeth Whitening Technologies Used by Clinics in Ireland
Dental health
May 29, 2025
stress impact your health
The Hidden Impact Of Stress On Your Body’s Alignment And Balance
Health Wellness
May 22, 2025
chewing better for health
Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
Dental health Health
May 22, 2025
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025

You Might also Like

healthcare social media
Social Media

Beyond the Buzz: A Twitter Tool to Better Manage Your Healthcare Marketing

June 13, 2014

Social Media in Healthcare: How to Harness the Marketing Opportunity

January 14, 2013

Beyond the Buzz: The Beginners’ Guide to Healthcare Blogs

October 18, 2014

Getting Young Invincibles to Buy Health Insurance?

March 16, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?