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Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

October 31, 2014 by Marie Ennis-O'Connor

Calls-to-action (CTAs) are a useful addition to your healthcare content marketing toolbox, increasing the likelihood readers will take action and engage with you further. Learn out how to incorporate CTAs wherever you publish online.[read more]

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Big Names Changing the Future of Personalized Patient Care

October 31, 2014 by Declan Peltier

future of personalized care

In recent years, health technology has advanced dramatically. I believe Marc Cuban summed it up nicely when he stated: “Personalized medicine will dramatically change health care, how we get health care, what we need, diagnostics, everything that we do. That to me will be the next earth-shattering impact on the world.”[read more]

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Physicians Finding the Joy in Population Health

October 30, 2014 by Andrew Mellin

joy in population health / shutterstock

In practices in which successful population health management programs have been established, I’ve heard many anecdotal stories about reluctant physicians who were hesitant to accept the “intrusion” of care managers into their patient population. Months later, they realized the benefits.[read more]

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How to Use Analytics to Improve Readmission Rates

October 29, 2014 by Asha Saxena

analytics

Analytics can give your hospital an in-depth look into what things are (and aren’t) working and allow you the opportunity to take action and fill holes in your patient care program. As a result of gathering and analyzing data for your facility, you can lower readmission rates and save your hospital from financial penalties and harmful press.[read more]

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How to Secure Data in Healthcare

October 23, 2014 by Rick Deglado

securing health data

Recent headlines of data security breaches at large corporations and system bugs like Heartbleed and Shellshock have reminded us of the importance of proper network security. While we often equate these problems with banks or large retailers, we forget one of the most important, yet vulnerable, industries to these types of attacks - healthcare.[read more]

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Beyond the Buzz: The Beginners' Guide to Healthcare Blogs

October 18, 2014 by Marie Ennis-O'Connor
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In an earlier Beyond the Buzz column, I outlined 7 reasons that healthcare professionals should blog. If it inspired you to start your own blog but you aren’t sure where to begin, then today’s article is for you. I am going to show you the first steps to take to get your healthcare blog up and running.[read more]

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The Growing Trend of Automation in Healthcare

October 17, 2014 by Doug Bennett

Image Source: Flickr

Health care is one of the hottest topics of debate these days, and no discussion about the subject is complete without a look at healthcare costs. A closer look shows that automation, when judiciously applied, can help medical organizations achieve two of their main goals: reducing healthcare costs and improving patient outcomes.[read more]

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How the US Healthcare Industry Can Encourage Fitness Tracking

October 15, 2014 by Cameron Graham

Fitness tracking

Wearable technology, mainly in the form of fitness tracking devices, has established a foothold in the consumer market. According to a survey of 979 U.S. adults, 25.1 percent of adults track their weight, diet, or exercise using a digital fitness tracker or smartphone-based app. The healthcare potential of such patient-generated data is huge.[read more]

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Is Facebook the Next Big Thing in Healthcare?

October 8, 2014 by Paul Tunnah

Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Specifically, the “rumours” that the company has plans to tap into the health space with some new offerings.[read more]

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Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags

October 3, 2014 by Marie Ennis-O'Connor

Hashtags are a useful way to find others who share your interest in health-related topics, but did you know that you can do so much more with them? Tracking and analyzing hashtags is important if you want to connect with existing conversations and people who are tweeting about healthcare.[read more]

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The Medical Marijuana Movement Deconstructed

September 27, 2014 by Jessica Socheski

Image: backbaylawyer.com 

Marijuana is making its way into more and more peoples’ lives. Many things have been debated, like the efficacy of medical marijuana and what legalizing it will do to not only our economy but also our general outlook on other banned substances. Here are some points to consider.[read more]

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How Familiar Technology Is Being Used to Advance Digital Health

September 21, 2014 by Felicity Dryer

digital health

As we push into the future of medical technology, form and function are colliding, enabling users to take a proactive role in their health. These shiny game changers are encouraging younger generations to implement health tracking into their daily routines.[read more]

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Beyond the Buzz: Live-Tweeting the Medicine X Experience

September 19, 2014 by Marie Ennis-O'Connor
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Live-tweeting a healthcare conference is a way to socialize your event, share knowledge and expand community, but like so much in social media there is a world of difference between doing it and doing it well. Follow my tips to get the most from your next live-tweeting experience.[read more]

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BioPharma Beat: Incremental Innovation Is Sometimes What the Doctor Needs

September 16, 2014 by David Davidovic

A lot of innovation in healthcare is incremental and progressive—and there is absolutely nothing wrong with baby steps. From time to time, we need to step back and look at bigger timeframes in which multiple relatively small, sequential innovations have taken place.[read more]

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7 Tips to Picking the Best Nursing Program

September 7, 2014 by Phil Cohen

nurses

With all of the available nursing programs to choose from, picking just one can be a difficult decision. Chances are your decision process will be full of more questions than answers, but with these 7 tips, you can be sure to pick the best nursing program – or at least narrow your choices.[read more]

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When Is Social Media Anti-Social?

September 3, 2014 by Paul Tunnah

pharmaphorum

Good social media channels have clearly articulated rules around how you can engage, normally based around some basic principles. But it’s not always that simple in reality - something which was reinforced to me in a discussion with a friend of mine who had just been booted out of a LinkedIn group.[read more]

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Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

August 29, 2014 by Marie Ennis-O'Connor

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness. There are several ways that healthcare professionals can benefit from creating their own blogs.[read more]

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5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014 by Amy Rowland

ebola / shutterstock

Concerns about Ebola quickly lit up social media as people reacted to the news that Ebola patients were coming to U.S. soil from Liberia within three days of each other. The following five CDC tactics on social media formed part of a broader risk communication plan.[read more]

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Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

August 15, 2014 by Marie Ennis-O'Connor
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Social media is a two-way conversation that requires you to listen more than you talk. With increasing numbers of patients turning to the Internet to research their health and joining online patient communities to discuss their care, it is good practice to have a system in place for monitoring what is being said about you online.[read more]

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5 Things to Know About How Physicians Use Tech

August 15, 2014 by Cliff McClintick

doctors and tech 

It’s not hard to identify a few patterns in how doctors use technology. Understanding the trends can help CIOs and CEOs make policy and technology decisions that lead to efficient healthcare. Here are a few insights into how doctors are navigating the digital world.[read more]