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Beyond the Buzz: A Beginner's Guide to Facebook Advertising for Your Healthcare Brand

May 22, 2015 by Marie Ennis-O'Connor

Boasting over 1 billion active users, Facebook is one of the most popular social networks today. This week's Beyond the Buzz takes you you step-by-step through the process of creating a winning Facebook ad campaign for your healthcare brand.[read more]

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How Technology Bolsters Patient Care

May 21, 2015 by Jessica Oaks

An ever-faster development cycle in the technology space is transforming every aspect of our lives. The healthcare sector is no exception. Mobile innovations now make it possible for patients to monitor their own vital signs and information like blood sugar levels, access personal medical information from anywhere and participate more fully in their own care with apps and even games designed to promote health.[read more]

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Democracy Comes to Healthcare

May 12, 2015 by Paul Tunnah

The recent General Election in the UK gave everyone the chance to make their voice heard. The patient, who most acutely feels the impact of healthcare decisions, should likewise be able to exercise their democratic right to have their say – and what better place to do so than at a health-related conference?[read more]

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BioPharma Beat: mHealth Apps - to Regulate or Not to Regulate

May 12, 2015 by David Davidovic

We are witnessing exuberance about all things digital, especially in the health space. As healthcare apps for mobile devices continue to proliferate, soon to be in the thousands, there is a lingering question as to whether or not they will be regulated, by whom, and to what extent.[read more]

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Beyond the Buzz: The Ultimate List of the Best Free Social Media Management Tools for Your Healthcare Marketing

May 8, 2015 by Marie Ennis-O'Connor

Staying on top of your social media activities can be time consuming; today’s article shows some useful tools to help you manage your time more efficiently and effectively. As an added bonus, they are free and easy to use.[read more]

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Dying of Embarrassment

May 5, 2015 by Lara Stewart

Every day, people avoid seeking medical care because of embarrassment. And failure to get tested can have repercussions for them and for those around them.[read more]

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Strife Under the Knife: 3 Helpful Hints to De-Stress Your Surgery

April 23, 2015 by Nik Donovic

It's normal to stress about an upcoming surgery. Perhaps you've got every worst-case scenario in your head playing through your head on repeat. This article will help give you tips on how to de-stress.[read more]

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Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]

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Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]

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Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle

April 9, 2015 by David Davidovic
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"Patient-centricity" in clinical development has been evolving from mere patient participation in the study itself to patients actually being involved in the study design and data collection processes. Furthermore, patient participation is, albeit slowly, penetrating every other lifecycle stage of R & D as well.[read more]

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Strengthening Global Healthcare Systems Through Public-Private Partnerships

April 8, 2015 by Roland Chalons-Browne

Following the recent financial close of the Bilkent Integrated Healthcare Campus in Ankara – Turkey’s third and largest-ever healthcare public-private partnership (PPP) – it seems a good moment to take stock of the role PPPs are playing in today’s healthcare systems. As such, I would like to share some thoughts on this topic.[read more]

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Pharma Is from Mars, Patients Are from Venus

April 2, 2015 by Paul Tunnah

As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate into every aspect of its business, or so it would seem if you believe what is being said.[read more]

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Clinical Informatics: It's Not Just Big Data

April 1, 2015 by Corinn Pope

Informatics isn't just big data. In fact, clinical informatics encompasses everything from leadership and managing change to analyzing and re-engineering workflows. In this post, we describe what clinical informatics is, why it's in such high-demand, and how you can get involved.[read more]

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Using Advanced Social Intelligence to Understand the Patient Journey

March 30, 2015 by Robert Gardner

advanced social intelligence

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. Today the dynamics have completely shifted in the “open social age.”[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor
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SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

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Downing Energy Drinks: A Real Buzz Kill

March 17, 2015 by Bert Louthian

National Poison Prevention Week is a good time to focus on the dangers of an easily purchased and commonly consumed beverage that accounted for nearly 3,000 reports to poison control centers in the U.S. in 2014 -- energy drinks such as Red Bull, Rockstar and Monster.[read more]

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Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence

March 13, 2015 by Marie Ennis-O'Connor
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You probably already know how many followers you have on Twitter, but do you know where they are located or the best time to catch them online? In today’s article, I will share with you three free-to-use tools to help you measure your Twitter influence and reach.[read more]

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5 Tech Trends in Healthcare in 2015

March 9, 2015 by Phil Cohen

Technology in healthcare in 2015 is rapidly expanding. Sometimes, tools starting off as "tech toys" find ways to be applied to healthcare and revolutionize the way we look at our medical systems. 3-D printing, Google Glass, smartphone technology, and post-discharge clinics are just the beginning.[read more]

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BioPharma Beat: The Uberization of Healthcare - A Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]