By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Much Ado about Nothing
    September 13, 2017
    Repeal Without Replace Starts Destroying GOP’s Chances
    May 17, 2011
    Misinformation About IPAB
    June 9, 2011
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Marketing to Physicians? Think Education and Email
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Marketing to Physicians? Think Education and Email
BusinessFinance

Marketing to Physicians? Think Education and Email

Deanna Pogorelc
Last updated: July 24, 2013 8:02 am
Deanna Pogorelc
Share
3 Min Read
SHARE

marketing to doctors(Originally published via MedCityNews.com.) 

Here’s some advice for companies trying to get new medical products in front of the eyes of physicians: Aim to educate them rather than trying to sell them, and do it via email or direct mail.

marketing to doctors(Originally published via MedCityNews.com.) 

Here’s some advice for companies trying to get new medical products in front of the eyes of physicians: Aim to educate them rather than trying to sell them, and do it via email or direct mail.

More Read

Just Like Any New, Burgeoning Shiny New Object, Healthcare CRM Has Its Own Challenges
Hospital or Hotel? Luxury Hospitals Entice Patients
Health Start-Ups! – Four Tips for Health IT Start-Ups
InCrowd Joins the Healthcare Social Media Discussion
Despite High EHR Adoption Rates, Physicians Want Stage 2 Delay

The face of medical sales is changing as physicians get busier, other clinicians step into some of the their roles, and the Sunshine Act becomes reality. Pharmaceutical and medical device companies, who are dealing with shrinking sales forces of their own, are moving away from traditional direct sales and trying different ways of marketing their products.

The good news is that busy doctors still want new information about drugs and medical devices as long as it’s relevant and useful. They would just rather receive it through email or direct mail, according to a survey conducted by HealthLink Dimensions.

A majority of the 124 physicians and nurse practitioners (in internal medicine, general surgery, cardiology, OBGYN and family practice) who responded to the survey said they most prefer information they can review on their own schedule. They were slightly less fond of in-person visits and generally frowned upon phone calls.

They also said the information they want most is regarding industry-sponsored accredited CMEs, patient education materials or disease state information.

That content must be flexible though, as most said they communicate with patients mostly in traditional ways rather than through email. A white paper put together by PharmaLeaders using the data suggests that the best marketing materials will be sent to a physician in a way that’s easy to translate to the patient in-person or over the phone.

It’s not surprising that busy physicians like materials they can review on their own schedule, but it is a little surprising that most of the respondents said they read their email primarily on a desktop; only one in four said they use a mobile device. But the white paper is quick to point out that that will likely change, so the flexibility of content is especially important to keep in mind.

Here are some of the findings spelled out in an infographic.

pharma marketing

[Graphic credit: HealthLink Dimensions. Image credit: BigStock Photos]

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

MiraMed webinar
FinanceHealth Reform

Top at Risk DRG’s in the Post ICD-10 Era & How to Proactively Address Coding Challenges

September 28, 2015
healthcare innovation
BusinessMedical InnovationsNews

Intermountain Healthcare Opens Innovation Center

September 6, 2013
leadership decisions
Business

Pick a Horse and Other Sage Advice About Leadership Decisions

September 9, 2015
BusinessGlobal Healthcare

How Western Companies Can Capitalize on the Opportunities in India

December 23, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?