By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Good Riddance to Routine Pelvic Examinations
    August 26, 2014
    Image
    AMA Awards $11M to Medical Schools Poised to Transform #meded
    June 21, 2013
    HIPAA, content marketing
    Keeping Your Content Marketing HIPAA-Compliant
    October 7, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Media Summit at Mayo Clinic: Day Two Exclusive Report
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Social Media Summit at Mayo Clinic: Day Two Exclusive Report
BusinessSocial Media

Social Media Summit at Mayo Clinic: Day Two Exclusive Report

David Harlow
David Harlow
Share
7 Min Read
SHARE

EXCLUSIVE POST – Tuesday was definitely multimedia day at the Mayo Ragan Social Media Summit. 

EXCLUSIVE POST – Tuesday was definitely multimedia day at the Mayo Ragan Social Media Summit. 

Lee Aase, Director of the Mayo Clinic Center for Social Media, kicked off the meeting with a rundown of the Mayo Clinic’s experience with social media, highlighting the “MacGyver” (i.e., jerry-rigged) approach he advocates, using free and low-cost tools, and the online Social Media University, Global, of which he has appointed himself Chancellor, with tongue planted firmly in cheek.  We were treated to the viral video of octogenarian pianists shown on the big screen (closing in on 7.8 million views as of this writing), and the stars of the video happened to be in town this week for appointments, so Lee presented them with the “Healthy Virus” award.  (This is a video of an older couple playing the piano in one of the Mayo Clinic’s buildings, shot by an amateur, which has yielded an incredible amount of free publicity for Mayo – including a feature on Japanese TV, and an appearance by the couple on one of the TV network morning shows.)  Lee then showed “another hospital’s” Pink Glove Dance video – which also went viral promoting breast cancer awareness a couple years ago, and explained that Mayo Clinic was about to launch a cardiac health app (awaiting final app store approval), and shared the video he clearly hopes goes viral as well: the “Know Your Numbers” video, which is a parody of the Tommy Tutone classic song and video “867-5309/Jenny” from a number of years back.  Very clever, and part of a broader social media campaign to raise awareness about cardiac health, the Mayo app, and Mayo Clinic services.

Later in the day, Danielle Cass presented the “virtual” community side of the Kaiser Permanente Center for Total Health, a state-of-the-art conference center that opened this year in DC, and she described the grand opening, which included the first installment of The Walking Gallery (follow the link to see more on this instance of patient advocacy via wearable art, courtesy of Regina Holliday, artist and advocate for health data liberation; see video here).  Danielle explained her jacket, and she asked e-Patient Dave and me (David Harlow) to share our jackets and their stories as well.

More Read

healthcare transformation
Why Healthcare Needs Continuous Transformation
The Walking Gallery: Personalizing Patient Stories [Podcast]
TruTouch Technologies Receives US Patent For Non-Invasive Alcohol Detection Device
iMedicine: The Influence of Social Media on Medicine
Do’s and Dont’s of RFID in Hospitals

Chris Boyer closed out his presentation with a little song he wrote (he accompanied himself on the ukulele), about social media ROI.

Not only was the day entertaining, it was informative and engaging, too. 

Chris Boyer’s presentation, for example, walked us through his assumptions and calculations which yielded a significant, precise ROI (of about 1400%) on a social media campaign that resulted in 40 procedures that may not have happened at his institution without the campaign.  Others focused on the value of social media to inform and educate both patients and physicians. 

Wendy Sue Swanson (@SeattleMamaDoc) delivered the final keynote of the day in her trademarked mile-a-minute speaking mode, and emphasized that she uses social media to listen, as well as to provide information to patients that can’t be delivered in the always-too-short office visit.  She described the tools she wishes she had, including the telephone dictation system that would automatically understand which patient she’s talking about, transcribe her phoned-in notes, and file them appropriately in the patient’s EHR.  Echoing themes from several mobile health presentations here, she would also like to have a better way of reaching out to patients via text messages, since a significant proportion of all cell phone users report that their preferred mode of receiving information is via text. 

An e-patient panel traced the experiences of patients with an extremely rare condition who were initially misdiagnosed, then treated, and who then found each other online and convinced Mayo clinicians to put together a clinical study of 80 “SCAD” patients who were part of an online community.

There were, of course, multiple sessions that I missed (can’t be in three places at once), and I encourage you to peruse the #mayoragan tweetstream to get a taste of the whole experience.

The hopes for the future expressed by Wendy Sue Swanson set the tone for the dinner and meeting I attended later on: the External Advisory Board of the Mayo Clinic Center for Social Media had an in-person meeting (in a beautiful setting, by the way – see photos 3-5 on this post by Dan Dunlop) where we were able to kick back a little, step away from the immediate concerns with which we were occupied in the day’s sessions, and think about a longer-term series of priorities.  It was great to see so many folks in real life who I have known only on line for so long, and to reconnect with folks who I have met before.  With all the energy in this little “bubble” it is important to remember that the nearly 400 folks here at this conference are early adopters, in some cases at the bleeding edge, and that we all need to help others – patients, physicians, institutions – begin to use social media tools effectively for the purposes that are most useful to them.

TAGGED:Mayo Summit
Share This Article
Facebook Copy Link Print
Share
By David Harlow
Follow:
DAVID HARLOW is Principal of The Harlow Group LLC, a health care law and consulting firm based in the Hub of the Universe, Boston, MA. His thirty years’ experience in the public and private sectors affords him a unique perspective on legal, policy and business issues facing the health care community. David is adept at assisting clients in developing new paradigms for their business organizations, relationships and processes so as to maximize the realization of organizational goals in a highly regulated environment, in realms ranging from health data privacy and security to digital health strategy to physician-hospital relationships to the avoidance of fraud and abuse. He's been called "an expert on HIPAA and other health-related law issues [who] knows more than virtually anyone on those topics.” (Forbes.com.) His award-winning blog, HealthBlawg, is highly regarded in both the legal and health policy blogging worlds. David is a charter member of the external Advisory Board of the Mayo Clinic Social Media Network and has served as the Public Policy Chair of the Society for Participatory Medicine, on the Health Law Section Council of the Massachusetts Bar Association and on the Advisory Board of FierceHealthIT. He speaks regularly before health care and legal industry groups on business, policy and legal matters. You should follow him on Twitter.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025

You Might also Like

5 Points to Consider to Perfect Your Slide Title

March 16, 2014

Standards of Decency in the Blogosphere

June 25, 2014
heart of doctor empathetic listening
BusinessFinanceHospital Administration

7 Things Doctors Should Know About the Value of Content Marketing

April 2, 2014

Doximity: Professional Network for Physicians (transcript)

March 7, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?