By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    health benefits of taking a vacation to reduce stress
    Relaxing European Destinations to Reduce Stress Risks to Health
    October 11, 2021
    pain management tips
    Managing Pain Differently: Alternative Pain Management Techniques
    January 12, 2022
    5 Ways to Promote Wellness in Your Home
    April 12, 2022
    Latest News
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Cognitive Risk Declines with Activity
    June 22, 2011
    Scientific Advances on Contraceptive for Men
    July 25, 2011
    Alzheimer’s Preventable with Lifestyle Changes
    August 30, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Take a Deep Breath: Marijuana Product Placement Is on the Way
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Take a Deep Breath: Marijuana Product Placement Is on the Way
BusinessPolicy & Law

Take a Deep Breath: Marijuana Product Placement Is on the Way

DavidEWilliams
DavidEWilliams
Share
3 Min Read
SHARE

marijuana product placement

marijuana product placement

Paid product placements for cigarettes are back on the big screen. The tobacco industry agreed in 1998 not to pay for product placement in movies. But electronic cigarettes weren’t around then and aren’t included in the ban. Some brands are now pushing the envelope, according to the Wall Street Journal:

Throughout the movie [Cymbeline], actress Milla Jovovich puffs away on an e-cigarette called a SmokeStik. In one scene, signs for the brand hang in a convenience store next to condoms and calling cards.

The product’s cameo appearance comes courtesy of Canada-based SmokeStik International Inc.—in just the kind of paid-product placement that has been off-limits to traditional tobacco companies in Hollywood for nearly two decades.

The cynicism of the cigarette (or nicotine) business is on full display:

More Read

Hospital Digital Marketing, Online Marketing, Medical Marketing
5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
Telemedicine Is Growing, But HIPAA Concerns Remain
Healthcare in the Two Americas: Interactive Slide Show
Engaging UCSF Residents in Quality, Safety, and Cost Reduction
Lessons from the Anthem Breach

“I don’t see a problem with glamorizing something that saves lives,” says SmokeStik’s chief executive, Bill Marangos. Like others in his business, he considers e-cigarettes to be a less-harmful alternative to traditional smokes…

Mr. Marangos wouldn’t say how much the company paid for the placements, but he does allow: “They know we pay well.”

This got me thinking, how long until we see paid product placement for recreational marijuana brands? The weed is now legal for recreational use in Colorado and Washington, and it seems a wave is building that will lead to legalization in other states and perhaps nationally. I think it’s a really bad idea for public health, but the tide is moving against me.

Once the business goes mainstream, I expect to see the development of national brands and the pursuit of a vigorous marketing push via whatever means are not declared illegal. Product placement in movies will be a no brainer to get some buzz for the brand and the film. And as with any sort of drug dealing, it’s a lucrative business that can pony up the cash.

It’s quite possible that we’ll see marijuana “edibles” promoted in films rather than smokes. Ironically that could take us back to the early days of product placement in the movies, to the famous Reese’s Pieces placement in ET. Candies for kids once again.

I hope we don’t see dope promoted with paid product placement, but I think we will.

photo credit: Cannabis Culture via photopin cc

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

non-clinical spaces
Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
Health Infographics
August 13, 2025
senior care at home
Breaking The Chain Of Infection For Seniors At Home
Infographics Senior Care
August 13, 2025
medical devices
The Lifecycle Of A Medical Device: From Concept To Disposal
Infographics Technology
August 13, 2025
Why Delaying Care For Minor Injuries Can Lead To Bigger Problems
Infographics Wellness
August 13, 2025

You Might also Like

Painless Injections Make Child Vaccine Delivery Easy

April 7, 2011

Global Trend in Bariatric Surgery

December 16, 2011

Two Visions for Health Reform

March 2, 2011
patient flow team huddle and physician leadership
Business

Physician Leadership, Patient Flow and the BID Team Huddle

July 24, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?