A New Met Life Life Study, conducted in partnership with Generations Unitedentitled Grandparents Investing in Grandchildren: The MetLife Study on How Grandparents Share Their Time, Values, and Money, provides a hint of the contributions grandparents make to the lives of their grandchildren in passing down important values as well as providing care and financial assistance.
· Two in 10 grandparents say they are living in a multi-generational household; 30%
of those households include grandchildren.
· Just over one in 10 grandparents (13%) provides care on a regular basis for at least
one grandchild. Of those, 32% are providing care five or more days per week.
· Topping the list of very important values grandparents wish to pass down are
honesty (88%), good behavior (82%), self-sufficiency (70%), higher education
(69%), and good health habits (68%).
· The majority (62%) of grandparents have provided financial support or monetary
gifts for grandchildren within the past five years. The total average amount provided
over the past five years among this group for all grandchildren was $8,289 total,
with more than half having given up to $5,000.
· Model and Teach the Values You Believe in the Most
· Teach Your Grandchildren to Make a Difference by Giving of Time and Money
· Discuss How Every Vote Counts
· Explore Your Culture, Your Heritage
· Celebrate Family
· Record an Audio/Video Message
· Create a Family Tree
· Start Cooking
· Preserve History for the Future
· Invest in Your Grandchildren’s Financial Security
· Foster Early Saving Habits
· Encourage Smart Spending
· Make Grand Investments

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Anthony is a sought-after international strategic health care marketer whose company Fast Forward Consulting (www.4wardfast.com) empowers organizations to change the health care experience and leverage it in their marketing. (Outcomes - loyal and repeat customers, increased revenue, lower marketing costs, empowered employees, reduced attrition, lower hiring costs.) Anthony is also an expert ...
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