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HIMSS Privacy and Security Forum: Managing Social Media While Protecting Privacy and Security

September 12, 2014 by David Harlow

David Harlow at HIMSS Privacy and Security Forum

I spoke at this week's HIMSS Privacy and Security Forum in Boston on the privacy and security issues surrounding the use of social media by health care organization workforce members. My slides and a few tweets are here for your viewing pleasure, after the jump.[read more]

How to Focus Your Medical Device Marketing Strategies?

September 12, 2014 by Jonathan Catley

If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For instance, if you are producing a surgical tool specific to neonatal services, why would you market it to a family practice physician?[read more]

Interoperability of Electronic Health Data: Is It Time to Herd Unicorns in a New Direction?

September 12, 2014 by Bill Crounse

Time for EMR?

There has been the considerable uptick in the use of EMRs since 2009 due to the investment of federal dollars. I would have to say, however, that the health industry is far from achieving any significant degree of meaningful interoperability between or among hospital and physician record keeping systems.[read more]

Measuring Physician Productivity through RVUs

September 12, 2014 by Linda Ringquist

RBRVU

One manner by which physician productivity can be measured, a relatively new player in the healthcare game, is Relative Value Units, or, RVUs. RVUs attempt to suss out the relative level of difficulty in performing certain tasks, or, the amount of work involved in relation to other tasks common to most physicians.[read more]

Apple Watch: Not a Digital Health Breakthrough – Yet

September 12, 2014 by Kenneth Walz

Unfortunately, in terms of its health features, the first generation of the Apple Watch appears to be more of an extension of the current batch of fitness wearables – albeit with an impressive suite of non-fitness features – than a consumer-health game changer.[read more]

The Pros and Cons of Outsourcing Medical Billing

September 11, 2014 by Alleli Aspili

medical billing

If you’re a doctor or a practice manager, one of the hardest and most financially impactful decisions that you will have to make is choosing between outsourcing your medical billing operations and keeping an in-house billing staff. To help you decide, I will lay out the pros and cons of outsourced medical billing.[read more]

OCR Audits: The Skinny

September 11, 2014 by David Harlow

Old-school medical records / shutterstock

Linda Sanches, Senior Advisor, Health Information Privacy, at OCR, DHHS, spoke with Tom Sullivan (@GovHITeditor) at the HIMSS Media #HITprivacy and security conference in Boston on September 9, 2014 about OCR HIPAA compliance audits. See the Storify after the jump.[read more]

Turning Intranets Social for Healthcare

September 11, 2014 by Matt Gretczko

Social intranet

One of the many complexities of healthcare is balancing priorities to achieve business goals: how to treat patients as patients, not customers. How to meet technical, business, and clinical needs all at the same time. How to achieve provider and patient engagement, how to deliver a higher quality of care at a lower cost...the list goes on.[read more]

China Syndrome: Rich Flee Mainland for Medical Care Abroad

September 11, 2014 by David E Williams

I feel bad for the patients profiled in "Desperate Chinese Seek Medical Care Abroad" in the Wall Street Journal. From what I’ve read here and elsewhere it’s not uncommon for hospitals and physicians to push profitable, expensive services and products that are not in the patients’ best interests.[read more]

3 Ways Physicians Can Increase Their Social Media Following

September 11, 2014 by Jonathan Catley

social media 

Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be exciting, confusing, fun, and frustrating all at the same time. Here are three ways physicians and marketers can actively pursue a larger social media audience.[read more]

How Meetup Can Magnify Your Hospital's Public Presence

September 10, 2014 by Michael Sherman

Looking to maximize exposure for a signature procedure your facility is performing? Trying to alert the local community about a special service you provide? Attempting to increase awareness for a local charity you sponsor? Meetup is a superlative marketing venue that places you directly in front an interested, involved audience.[read more]

One Health Insurer's Strategy for Patient Engagement

September 10, 2014 by Deanna Pogorelc

Dr. Somesh Nigam

The point of care is just one place where innovation is happening in healthcare. Behind the scenes, new technologies are being used to improve communication between caregivers, to make administrative tasks more efficient, and as Dr. Somesh Nigam will tell you, to help insurance companies be more proactive about their members’ health.[read more]