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Beyond the Buzz: ‘Tis the Season to Get Social

December 19, 2014 by Marie Ennis-O'Connor

With less than a week to Christmas Day, it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share ten tips to build holiday cheer into your healthcare social media marketing and get your audience in the holiday mood.[read more]

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5 Things to Consider in Your Healthcare Big Data Strategy

December 18, 2014 by Doug Bennett

healthcare big data

Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the result of big data adoption in healthcare settings.[read more]

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Adapting to Millennials with Health Care Technology

December 10, 2014 by Charlie Kimball

Home health monitoring is going to increase in use over the next few years as doctors and patients seek more information, and the group of people most likely to embrace it wholeheartedly is the Millennials. Leveraging the reasons this is so could open up a market as large as the Boomers over the next decade.[read more]

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Why Boeing's ACO Experiment Needs to Succeed

December 9, 2014 by Travis McKnight

This month the world’s biggest aerospace company, Boeing, is giving roughly 30,000 of its employees and retirees in the Seattle area the option to change their health care to one of two new ACOs, University of Washington Medicine Accountable Care Network or Providence-Swedish Health Alliance.[read more]

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Beyond the Buzz: Doctors Who Blog - An Interview with Dr. Brian Stork

December 5, 2014 by Marie Ennis-O'Connor

I recently interviewed urologist Dr. Brian Stork - whose eponymous blog is a blend of digital health, social media, urology and bee-keeping - on the reason he blogs and if he has any advice to offer healthcare professionals who wish to blog too.[read more]

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Medical Device Security and the FDA

December 4, 2014 by Rick Deglado

For now, opting to follow FDA regulations is only voluntary, but that shouldn’t encourage manufacturers or hospitals to take their cybersecurity lightly. With new devices come new threats, and healthcare organizations could face severe penalties if they don’t take the right steps to protect their patients and their information.[read more]

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Prefilled Syringes: A Ready Answer to Saving Billions of Dollars and Mitigating Medical Errors

December 2, 2014 by Varsha Jain

prefilled syringe / shutterstock

Within the $70 billion plus global market for injectable drugs, one specialty segment – the prefilled syringe – has garnered noteworthy popularity since the 1980s. Given that prefilled syringes have seamlessly adapted to contemporary medical demands, their popularity doesn’t come as a surprise.[read more]

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The Importance of the Cloud and Data Security in Healthcare

November 25, 2014 by Rick Deglado

Security.

With effective network security, cloud computing can revolutionize the healthcare industry by making it easier for health professional to share critical data, giving patients greater control over their own health records and making the healthcare workplace more efficient.[read more]

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BioPharma Beat: Is Commercial Support of CME A Bad Idea?

November 24, 2014 by David Davidovic

Companies are interested in funding continuing medical education because they feel that doctors need to stay on top of new medical discoveries. Yes, one can connect the dots and conclude that the more educated a physician is on current medical advances, the higher the likelihood they will use them - but what’s wrong with that?[read more]

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Prioritizing Security in the Era of Healthcare BYOD

November 24, 2014 by Rick Deglado

Too many institutions leave patient data vulnerable and their organizations open to future lawsuits. As BYOD grows in popularity, administrators need to go the extra mile in prioritizing security. Only then can they feel safe knowing healthcare workers have access to everything they need from their personal devices.[read more]

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What Healthcare Can Learn from the G20 Summit

November 18, 2014 by Paul Tunnah

At the G20 summit taking place in Australia, the world’s leaders have gathered to discuss some of the most pressing global issues. If the world’s leaders can step away from their national tribes for a few days to tackle the big issues, maybe it’s something we should try on a more regular basis in healthcare?[read more]

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Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014 by Marie Ennis-O'Connor
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Today’s article offers 25 content ideas suitable for any healthcare blog. These suggestions are designed for those of you who are just starting to blog and also for those who may already be blogging but find you are running out of ideas.[read more]

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Finding the Solutions to Big Data Security Concerns

November 13, 2014 by Rick Deglado

Certain technological trends have come to the forefront in healthcare, leading to some big changes we’re already seeing today. In fact, the healthcare of the future may be completely different from what we’re used to seeing. Here are just several of the trends leading the way that everyone--both patients and doctors--should watch out for.[read more]

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MediSafe’s Custom Feed Creates Better Health Engagement, On the Go

November 10, 2014 by Shay Moser

MediSafe

Your Facebook News Feed is customized based on your interests and the sharing activity of your friends. Shouldn’t there be customized information for your health? The answer is absolutely, and there is. The cloud-synced medication reminder platform, MediSafe, now offers the first-ever, personalized contextual feed for mobile phones.[read more]

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Technology Innovations That Are Changing the Face of Health Care

November 6, 2014 by Jessica Socheski

Image Source: UCSF health

Over the last few years, we've seen tech and health meet in ways previously thought unimaginable. In 2015 and beyond, how will the melding become even greater? These innovations are improving the medical field and are improving the future of medicine.[read more]

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Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

October 31, 2014 by Marie Ennis-O'Connor

Calls-to-action (CTAs) are a useful addition to your healthcare content marketing toolbox, increasing the likelihood readers will take action and engage with you further. Learn out how to incorporate CTAs wherever you publish online.[read more]

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Big Names Changing the Future of Personalized Patient Care

October 31, 2014 by Declan Peltier

future of personalized care

In recent years, health technology has advanced dramatically. I believe Marc Cuban summed it up nicely when he stated: “Personalized medicine will dramatically change health care, how we get health care, what we need, diagnostics, everything that we do. That to me will be the next earth-shattering impact on the world.”[read more]

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Physicians Finding the Joy in Population Health

October 30, 2014 by Andrew Mellin

joy in population health / shutterstock

In practices in which successful population health management programs have been established, I’ve heard many anecdotal stories about reluctant physicians who were hesitant to accept the “intrusion” of care managers into their patient population. Months later, they realized the benefits.[read more]

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How to Use Analytics to Improve Readmission Rates

October 29, 2014 by Asha Saxena

analytics

Analytics can give your hospital an in-depth look into what things are (and aren’t) working and allow you the opportunity to take action and fill holes in your patient care program. As a result of gathering and analyzing data for your facility, you can lower readmission rates and save your hospital from financial penalties and harmful press.[read more]

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How to Secure Data in Healthcare

October 23, 2014 by Rick Deglado

securing health data

Recent headlines of data security breaches at large corporations and system bugs like Heartbleed and Shellshock have reminded us of the importance of proper network security. While we often equate these problems with banks or large retailers, we forget one of the most important, yet vulnerable, industries to these types of attacks - healthcare.[read more]