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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor

SlideShare the free online slide hosting service, is the world’s largest professional content sharing community. However it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

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Downing Energy Drinks: A Real Buzz Kill

March 17, 2015 by Bert Louthian

National Poison Prevention Week is a good time to focus on the dangers of an easily purchased and commonly consumed beverage that accounted for nearly 3,000 reports to poison control centers in the U.S. in 2014 -- energy drinks such as Red Bull, Rockstar and Monster.[read more]

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Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence

March 13, 2015 by Marie Ennis-O'Connor
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You probably already know how many followers you have on Twitter, but do you know where they are located or the best time to catch them online? In today’s article, I will share with you three free-to-use tools to help you measure your Twitter influence and reach.[read more]

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5 Tech Trends in Healthcare in 2015

March 9, 2015 by Phil Cohen

Technology in healthcare in 2015 is rapidly expanding. Sometimes, tools starting off as "tech toys" find ways to be applied to healthcare and revolutionize the way we look at our medical systems. 3-D printing, Google Glass, smartphone technology, and post-discharge clinics are just the beginning.[read more]

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BioPharma Beat: The Uberization of Healthcare - A Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor
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The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

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Five Ways to Lead an ACO to Failure

February 23, 2015 by Andrew Mellin

accountable care / shutterstock

Creating an ACO in a health system or network requires new organizational structures, new IT capabilities and, most importantly, new leadership skills. Learn five mistakes that experienced, successful leaders avoid when developing an ACO.[read more]

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How Hospital Execs Can Keep Up in the Fast-Paced Tech World

February 20, 2015 by Asha Saxena

Data and technology advancements are revolutionizing the healthcare landscape, from patient exams to medical records to staffing and scheduling. Hospital executives must decide whether they will hold their hospital back or embrace new innovations.[read more]

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Robot Scientists Offer New Drug Discoveries, Improved Research Efficiency

February 12, 2015 by Travis McKnight

Some deep-learning machines already developed, like Eve, an artificially-intelligent 'robot scientist', are helping medical researchers make drug discoveries faster and much cheaper, according to an article published in the Royal Society journal Interface.[read more]

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Beyond the Buzz: Key Trends in Healthcare Social Media

February 6, 2015 by Marie Ennis-O'Connor

To succeed with social media, healthcare marketers must understand existing and future trends. Several reports were released last month which analysed internet and social media data from 2014; these provide good insights on how to leverage social media to support your marketing.[read more]

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Sequencing the Insurance Genome

February 5, 2015 by Edgar Wilson

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The President's Precision Medicine Initiative makes a lot of promises. But with all of the focus on the tech and modernity of personalized care, the importance of the policy challenges seems to be missing—undermining the very significance any potential success the new initiative might have enjoyed.[read more]

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5 Questions Every Healthcare Executive Should Ask Before Implementing Data

February 2, 2015 by Asha Saxena

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Simply waiting for your IT team to roll out the latest technology isn’t going to help you bring value to your healthcare facility. After all, technology is merely the vessel where big data sits ready to be applied to your organization. If you don’t know where you’re going or what you aim to achieve, there’s little value in spending the time reaping it.[read more]

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mHealth Device Data to Eliminate Annual Checkup, Improve Disease Research

January 29, 2015 by Travis McKnight

Mobile health care devices are giving physicians and researchers unprecedented access to patients and medical data, which is already revolutionizing our understanding of diseases. Soon, the idea of an annual checkup will fade away, and its replacement is going to give a whole new meaning to the term "modern medicine."[read more]

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Big Data, Small Insights and Incalculable Benefits for Patients

January 27, 2015 by Paul Tunnah

Every day I hear commentary about how exciting big data is in all its glory and the plentiful applications it has in helping improve people’s health. And it does. But amidst all this big data and excitement over the depths of analysis it can provide, it’s important to remember the value of smaller scale, more qualitative research.[read more]

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Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

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The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 24, 2015 by Marie Ennis-O'Connor
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Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

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When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

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Crowdsourcing Citizen Superheroes

January 16, 2015 by Mike Hoaglin, MD

PulsePoint

PulsePoint is a new smartphone app and dispatch service that connects nearby CPR-trained first responders to victims in real-time. First responders who opt-in to the free service are alerted to the emergency by push notification on their iOS or Android smartphone and are directed to the scene.[read more]

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BioPharma Beat: Wearables for Health - A Mile Wide and an Inch Deep

January 12, 2015 by David Davidovic

I'm reporting from the third day of CES 2015 in Las Vegas. The majority of the innovations I've seen do not address healthcare, or even wellness; instead they are very enticing tools – some would say toys or just fashion items – for those who are already highly motivated and perhaps obsessive about tracking and quantifying themselves.[read more]