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Strife Under the Knife: 3 Helpful Hints to De-Stress Your Surgery

April 23, 2015 by Nik Donovic

It's normal to stress about an upcoming surgery. Perhaps you've got every worst-case scenario in your head playing through your head on repeat. This article will help give you tips on how to de-stress.[read more]

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Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]

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Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]

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Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle

April 9, 2015 by David Davidovic

"Patient-centricity" in clinical development has been evolving from mere patient participation in the study itself to patients actually being involved in the study design and data collection processes. Furthermore, patient participation is, albeit slowly, penetrating every other lifecycle stage of R & D as well.[read more]

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Strengthening Global Healthcare Systems Through Public-Private Partnerships

April 8, 2015 by Roland Chalons-Browne

Following the recent financial close of the Bilkent Integrated Healthcare Campus in Ankara – Turkey’s third and largest-ever healthcare public-private partnership (PPP) – it seems a good moment to take stock of the role PPPs are playing in today’s healthcare systems. As such, I would like to share some thoughts on this topic.[read more]

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Pharma Is from Mars, Patients Are from Venus

April 2, 2015 by Paul Tunnah

As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate into every aspect of its business, or so it would seem if you believe what is being said.[read more]

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Clinical Informatics: It's Not Just Big Data

April 1, 2015 by Corinn Pope

Informatics isn't just big data. In fact, clinical informatics encompasses everything from leadership and managing change to analyzing and re-engineering workflows. In this post, we describe what clinical informatics is, why it's in such high-demand, and how you can get involved.[read more]

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Using Advanced Social Intelligence to Understand the Patient Journey

March 30, 2015 by Robert Gardner

advanced social intelligence

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. Today the dynamics have completely shifted in the “open social age.”[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor
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SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

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Downing Energy Drinks: A Real Buzz Kill

March 17, 2015 by Bert Louthian

National Poison Prevention Week is a good time to focus on the dangers of an easily purchased and commonly consumed beverage that accounted for nearly 3,000 reports to poison control centers in the U.S. in 2014 -- energy drinks such as Red Bull, Rockstar and Monster.[read more]

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Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence

March 13, 2015 by Marie Ennis-O'Connor
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You probably already know how many followers you have on Twitter, but do you know where they are located or the best time to catch them online? In today’s article, I will share with you three free-to-use tools to help you measure your Twitter influence and reach.[read more]

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5 Tech Trends in Healthcare in 2015

March 9, 2015 by Phil Cohen

Technology in healthcare in 2015 is rapidly expanding. Sometimes, tools starting off as "tech toys" find ways to be applied to healthcare and revolutionize the way we look at our medical systems. 3-D printing, Google Glass, smartphone technology, and post-discharge clinics are just the beginning.[read more]

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BioPharma Beat: The Uberization of Healthcare - A Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor
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The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

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Five Ways to Lead an ACO to Failure

February 23, 2015 by Andrew Mellin

accountable care / shutterstock

Creating an ACO in a health system or network requires new organizational structures, new IT capabilities and, most importantly, new leadership skills. Learn five mistakes that experienced, successful leaders avoid when developing an ACO.[read more]

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How Hospital Execs Can Keep Up in the Fast-Paced Tech World

February 20, 2015 by Asha Saxena

Data and technology advancements are revolutionizing the healthcare landscape, from patient exams to medical records to staffing and scheduling. Hospital executives must decide whether they will hold their hospital back or embrace new innovations.[read more]

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Robot Scientists Offer New Drug Discoveries, Improved Research Efficiency

February 12, 2015 by Travis McKnight

Some deep-learning machines already developed, like Eve, an artificially-intelligent 'robot scientist', are helping medical researchers make drug discoveries faster and much cheaper, according to an article published in the Royal Society journal Interface.[read more]

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Beyond the Buzz: Key Trends in Healthcare Social Media

February 6, 2015 by Marie Ennis-O'Connor

To succeed with social media, healthcare marketers must understand existing and future trends. Several reports were released last month which analysed internet and social media data from 2014; these provide good insights on how to leverage social media to support your marketing.[read more]

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Sequencing the Insurance Genome

February 5, 2015 by Edgar Wilson

personalized medicine / shutterstock

The President's Precision Medicine Initiative makes a lot of promises. But with all of the focus on the tech and modernity of personalized care, the importance of the policy challenges seems to be missing—undermining the very significance any potential success the new initiative might have enjoyed.[read more]