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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor

The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

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Five Ways to Lead an ACO to Failure

February 23, 2015 by Andrew Mellin

accountable care / shutterstock

Creating an ACO in a health system or network requires new organizational structures, new IT capabilities and, most importantly, new leadership skills. Learn five mistakes that experienced, successful leaders avoid when developing an ACO.[read more]

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How Hospital Execs Can Keep Up in the Fast-Paced Tech World

February 20, 2015 by Asha Saxena

Data and technology advancements are revolutionizing the healthcare landscape, from patient exams to medical records to staffing and scheduling. Hospital executives must decide whether they will hold their hospital back or embrace new innovations.[read more]

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Robot Scientists Offer New Drug Discoveries, Improved Research Efficiency

February 12, 2015 by Travis McKnight

Some deep-learning machines already developed, like Eve, an artificially-intelligent 'robot scientist', are helping medical researchers make drug discoveries faster and much cheaper, according to an article published in the Royal Society journal Interface.[read more]

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Beyond the Buzz: Key Trends in Healthcare Social Media

February 6, 2015 by Marie Ennis-O'Connor

To succeed with social media, healthcare marketers must understand existing and future trends. Several reports were released last month which analysed internet and social media data from 2014; these provide good insights on how to leverage social media to support your marketing.[read more]

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Sequencing the Insurance Genome

February 5, 2015 by Edgar Wilson

personalized medicine / shutterstock

The President's Precision Medicine Initiative makes a lot of promises. But with all of the focus on the tech and modernity of personalized care, the importance of the policy challenges seems to be missing—undermining the very significance any potential success the new initiative might have enjoyed.[read more]

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5 Questions Every Healthcare Executive Should Ask Before Implementing Data

February 2, 2015 by Asha Saxena

health data / shutterstock

Simply waiting for your IT team to roll out the latest technology isn’t going to help you bring value to your healthcare facility. After all, technology is merely the vessel where big data sits ready to be applied to your organization. If you don’t know where you’re going or what you aim to achieve, there’s little value in spending the time reaping it.[read more]

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mHealth Device Data to Eliminate Annual Checkup, Improve Disease Research

January 29, 2015 by Travis McKnight

Mobile health care devices are giving physicians and researchers unprecedented access to patients and medical data, which is already revolutionizing our understanding of diseases. Soon, the idea of an annual checkup will fade away, and its replacement is going to give a whole new meaning to the term "modern medicine."[read more]

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Big Data, Small Insights and Incalculable Benefits for Patients

January 27, 2015 by Paul Tunnah

Every day I hear commentary about how exciting big data is in all its glory and the plentiful applications it has in helping improve people’s health. And it does. But amidst all this big data and excitement over the depths of analysis it can provide, it’s important to remember the value of smaller scale, more qualitative research.[read more]

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Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor
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Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

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Crowdsourcing Citizen Superheroes

January 16, 2015 by Mike Hoaglin, MD

PulsePoint

PulsePoint is a new smartphone app and dispatch service that connects nearby CPR-trained first responders to victims in real-time. First responders who opt-in to the free service are alerted to the emergency by push notification on their iOS or Android smartphone and are directed to the scene.[read more]

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BioPharma Beat: Wearables for Health - A Mile Wide and an Inch Deep

January 12, 2015 by David Davidovic

I'm reporting from the third day of CES 2015 in Las Vegas. The majority of the innovations I've seen do not address healthcare, or even wellness; instead they are very enticing tools – some would say toys or just fashion items – for those who are already highly motivated and perhaps obsessive about tracking and quantifying themselves.[read more]

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Congenital Hearing Deformities at the Brink of a Breakthrough

January 12, 2015 by Nishita Pereira-Gracias

ear surgery / shutterstock

The team at University College of London has created an exact replica of a human ear with the help of 3D scanning and printing technology, and while the procedure has already been tested on rats with successful results, human testing is projected to begin soon. It's a procedure that could mark the end of microtia in humans.[read more]

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HealthWorks Collective Connects People for a Better Healthcare Business

January 6, 2015 by Mike Hoaglin, MD

Mike Hoaglin of HealthWorks Collective

Making healthcare a better business for everyone is something that I’ve injected into my training as an emergency medicine physician, all while honing my bedside manner. It’s also why I have decided to work closely with the team at Healthworks Collective: to connect more people dedicated to building a better healthcare system.[read more]

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Making a Case for Sustainable Health Care

January 6, 2015 by Anand Srinivasan

vulnerability to dengue fever

A new report from the UN University's Institute for Water, Environment and Health points out the potential escalation of Dengue risk due to climate change. The study found that as the world gets warmer, it is getting increasingly friendly for the Aedes mosquitoes to thrive.[read more]

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Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015

January 2, 2015 by Marie Ennis-O'Connor
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The start of a new year is the perfect time to review your social media strategy: to determine what’s working best, ditch or revise what isn’t, and resolve to build a stronger online brand. In today’s article I will share 35 ways for you to make 2015 the year you take your social media marketing to new heights of success.[read more]

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The Interview: Some Lessons for Healthcare PR

December 29, 2014 by Paul Tunnah

I should be writing about my highlights for healthcare in 2014, but I’m not going to. Firstly, because it’s already being done by many others who can write far more eloquently on specific healthcare topics than I can, and secondly, because I’ve been fascinated by the whole saga surrounding Sony Pictures’ ‘The Interview’ in recent weeks.[read more]

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Beyond the Buzz: ‘Tis the Season to Get Social

December 19, 2014 by Marie Ennis-O'Connor
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With less than a week to Christmas Day, it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share ten tips to build holiday cheer into your healthcare social media marketing and get your audience in the holiday mood.[read more]