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The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research

July 24, 2014 by Doug Bennett


Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]


What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah


Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]


Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

July 18, 2014 by Marie Ennis-O'Connor

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]


Best Practices for Boosting Patient Portal Engagement

July 17, 2014 by Zach Watson

patient portal / shutterstock

A patient portal needn’t just be another piece of the Meaningful Use puzzle; this type of technology can have tangible benefits for your practice. Patients enjoy the expanded freedom patient portals give them in relation to their healthcare, and what’s good for your patients is good for your practice.[read more]


Hospitals Using Smartphones to Connect and Engage with Patients

July 15, 2014 by Kathleen Poulos


Connect with your patients, one smartphone at a time. Today, smartphones can be found in the hands of 58% of American adults and they’re checking those phones at least once an hour. It only makes sense that this growing use of technology would carry over to healthcare.[read more]


BioPharma Beat: No, the Facts Don't Always Speak for Themselves

July 14, 2014 by David Davidovic

BioPharma Beat

Shouldn't healthcare be all about making evidence-based decisions? Shouldn’t we credit research and data more than just anecdotal stories? At least that’s what we’re led to believe when we hear about the millions of dollars, high hurdles, and years it takes to approve new diagnostics, drugs and devices.[read more]


Big Data = Big Brother? Leveraging Transaction Data for Better Healthcare

July 9, 2014 by Charles Settles

photo: Jorge Franganillo / photopin cc

Based on the results of countless studies - such as a 2011 Synovate study in which 52% of women admitted lying to their healthcare providers - and the experience of thousands of physicians, the fact patients lie should come as no surprise to any medical provider. But what if physicians didn't have to rely on patient honesty?[read more]


5 Breakthrough Technologies in Orthopedic Rehabilitation

July 8, 2014 by Phil Cohen

Image via Hydroworx

Orthopedic rehabilitation is a constantly evolving field. Advances in science and an increasingly better understanding of orthotics have allowed doctors and other medical professionals to give patients more advanced rehab options.[read more]


Act on Oncology [VIDEO]

July 7, 2014 by Andrew Schorr

Dr. Wieland Voigt and Dr. Christian R. Becker

In this video, hosted by HealthWorks Collective advisory board member Andrew Schorr, a cancer patient himself, two experts from Siemens Healthcare -- Dr. Wieland Voigt and Dr. Christian R. Becker -- explain “Act on Oncology” as an approach to make cancer care optimized for today’s patient and healthcare organization.[read more]


Beyond the Buzz: Ten Tips for Healthcare Tweeters

July 4, 2014 by Marie Ennis-O'Connor

Beyond the Buzz

Doctors, nurses, health researchers and patients are using Twitter to educate and build a global healthcare community. In today’s article I will share with you ten tips to engage effectively and get more out of the Twitter healthcare experience.[read more]


Webinar Replay: Improving Clinical Outcomes through Technology

July 1, 2014 by Caitlin McCulloch

 About the Webinar:Patient healthcare takes constant communication and collaboration among care providers and across settings. Advanced project management processes and technology are the tools many hospitals are utilizing to improve efficiencies and excel in today's changing healthcare environment. West Virginia’s largest hospital...[read more]


Selecting a File Transfer Solution: The Five Most Important Points Healthcare Providers Should Consider

June 30, 2014 by John Lane

File transfer solutions / shutterstock

In healthcare today, with compliance mandates shaping the industry, increasingly larger volumes of files among stakeholders have to be delivered quickly and accurately – but also securely with precise transaction tracking to manage the growing number of electronic health records (EHRs).[read more]


How to Create an Original Healthcare Campaign That Leaves s Lasting Impression

June 23, 2014 by James Calder

An original healthcare campaign.

Sometimes in healthcare marketing you need to do something unique to stand out from all of the traditional, boring, and safe campaigns. Our creative team recently executed one of the most memorable healthcare marketing campaigns that I have ever seen in my career. We are calling it the Zombie Wound Care Management Company campaign.[read more]


Studies: Texting Between Providers and Patients Can Improve Health Care

June 19, 2014 by Cliff McClintick

Texting for health.

Two recent journal articles support the idea that text messages between clinicians and patients can bring major benefits for health care. An important point to keep in mind, though, is that standard text messages are not HIPAA-compliant. The growing body of evidence that texting boosts the quality of care underscores the need for secure messaging.[read more]


A Day in the Life of a Wound Care Patient

June 18, 2014 by James Calder

Experience of a wound care patient.

Almost all wound care patients will need to make adjustments to their home life. If a person is a smoker they are urged to quit immediately because of smoking's impact on the body's ability to heal. Le said that they are also urged to start a steady vitamin regimen and follow basic nutrition guidelines.[read more]


pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers

June 17, 2014 by Paul Tunnah

pharmaphorum column.

Patient Opinion Leaders (POLs) – a phrase I coined when speaking with one of them recently – are the most empowered and educated of all patients. They are the ones taking a thorough and deeply scientific interest in their own illness and using the power of social media to amplify their voice so they can help others.[read more]


Quality of Service in Healthcare: Have You Assessed Yours?

June 13, 2014 by Geoffrey Cooling

Image credit: digitalart /

Assessing your quality of service delivery has become an imperative across the entire healthcare industry. In a time of increased pressure brought about by disruptive forces, Patient retention and Customer referrals are an imperative for survival. What tools can you use and how can you go about it?[read more]


Beyond the Buzz: A Twitter Tool to Better Manage Your Healthcare Marketing

June 13, 2014 by Marie Ennis-O'Connor

Beyond the Buzz

Do you feel that you’re missing out on engaging with valuable members of your Twitter community? In this week’s Beyond the Buzz, you will learn how to use a relationship management tool that allows you to see the most valuable people in your Twitter community and provides actionable insights to help you manage those relationships.[read more]


Sowing the Future Wearables Fields

June 11, 2014 by Jocelyn Riseberg Scheirer

Wearable health

When wearable health, and wearables in general finally catch fire in the mainstream, it’s going to be because the creative, fashion, popular-culture side has embraced them, not because the electronics manufacturers or independent tech labels have come up with some new kind of toy.[read more]


To Be Heard in Health Care, Choose Your Medium Wisely

June 10, 2014 by Cliff McClintick

Healthcare communication / shutterstock

Health care is changing, and so are our ways of communicating. Choosing the right medium for your message is more important — and difficult — than ever. Here’s a look at a few of the communication channels employed in health care and the best uses for each.[read more]