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Hospital Administration

Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers

April 19, 2014 by Chen Sirkis

Medicare data set (photo: longislandwins)

The U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid Services released a comprehensive data set including all of the $77 billion in Medicare payments paid to over 880,000 physicians in 2012. It identifies by name every physician or provider reimbursed by Medicare.[read more]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.

April 19, 2014 by Lonnie Hirsch

A video from Mayo Clinic's Youtube channel

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. According to a recent report, “To attract traffic, hospitals could consider providing more videos that pertain to users’ interests.”[read more]

Improving Clinical Outcomes by Addressing Social and Basic Needs

April 17, 2014 by Tim Kilpatrick

address social and basic needs

Our healthcare system is not designed to address social and basic needs. But reducing the cost of healthcare and improving clinical outcomes may be more about addressing the social and basic needs of super-utilizers (50% of all spending) than it is about clinical care.[read more]

Bundled Payments: Rewarding Quality and Value

April 16, 2014 by Linda Ringquist

Transformation to bundled payments

The Medicare reimbursement system is in the process of transforming healthcare as we know it from a traditional fee-for-service model to a system that rewards based on quality, care coordination, accountability, and healthcare cost savings. Here's an outline of benefits and risks.[read more]

Understanding RVUs | Medicare Reimbursement

April 14, 2014 by Linda Ringquist

Relative Value Units

Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? RVU stands for Relative Value Unit and is currently used by Medicare to determine the amount of reimbursement to providers. RVUs are basically a way of standardizing and comparing service volumes across all continuums.[read more]

ICD-10 Delay: Does ICD-10 Lack Clinical Value?

April 13, 2014 by Abby Norman

ICD-10 delay

ICD-10 was delayed once again as part of a bill that was meant to fix the physician reimbursement issues with Medicare. Incidentally, pushing out the date for ICD-10 implementation pleases many physicians. Some have gone so far as to say, on record, that ICD-10 lacks clinical value.[read more]

3 Hospital Marketing Mistakes You Should Never Make

April 10, 2014 by Jonathan Catley

Hospital marketing mistakes

We all make mistakes. But sometimes it’s better to learn from someone else’s mistake rather than your own. These hospital marketers made some serious mistakes that cost their company big, and left us with three golden rules no marketer should ever forget.[read more]

The Diagnosis That Could Have You Paying an Extra $40,000 Per Patient

April 10, 2014 by Abby Norman

hospital acquired infections

Common Hospital Acquired Infections, like pneumonia or urinary tract infections, are preventable with proper hand hygiene, isolation procedures and prophylactic antibiotics. Even so, these infections have the U.S. healthcare system paying more than $4.5 billion annually.[read more]

Is Your Operating Room Leaking Money?

April 10, 2014 by James Dias

Surgery processes / shutterstock

Hospitals spend a sizeable investment on making sure patients are prepared for surgery and the operating room is performing at peak capacity, but sometimes the patient preparation and scheduling is not managed strategically. Do you know how much it can cost when your surgery processes fail?[read more]

Whatcha Gonna Do When Hospital Advertising Goes Sour?

April 9, 2014 by Lonnie Hirsch

Bad PR

Let’s hope you never back into a buzz saw of “unintended consequences.” It doesn’t happen often, but here’s a roundup of three recent and unrelated news reports that went from sweet to sour. What’s your reaction to these items, and what would you do if this mess landed in your PR lap?[read more]

Providers: Shifting Landscape and Mindset

April 8, 2014 by Linda Ringquist

shifting landscape for healthcare providers

As a result of the Affordable Care Act as well as other healthcare legislation, a shift is occurring in healthcare from the provider’s perspective. In order just to survive (not even prosper), physicians are changing the way they conduct business and choosing which patients will be seen.[read more]

Why Is There a Critical Shortage of Primary Care Physicians?

April 8, 2014 by Stephen Schimpff

primary care physicians

Primary care physicians (PCPs) are becoming extinct. It’s true. Not many medical students choose primary care as their career path. Older PCPs are retiring early. Many others are closing their practices or seeking employment at the local hospital. And there has always been a shortage of primary care physicians in rural and urban poor areas.[read more]