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Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers

April 19, 2014 by Chen Sirkis

Medicare data set (photo: longislandwins)

The U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid Services released a comprehensive data set including all of the $77 billion in Medicare payments paid to over 880,000 physicians in 2012. It identifies by name every physician or provider reimbursed by Medicare.[read more]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.

April 19, 2014 by Lonnie Hirsch

A video from Mayo Clinic's Youtube channel

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. According to a recent report, “To attract traffic, hospitals could consider providing more videos that pertain to users’ interests.”[read more]

Use "FAQs" to Produce Marketing Content for Your Medical Practice

April 18, 2014 by Jonathan Catley

FAQs for marketing / shutterstock

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.[read more]

Increase SEO Backlinks with Current Events

April 18, 2014 by Michael Sherman

current events

Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines. One way to do this is with blogging about current events and posting that content on external websites including your social media channels.[read more]

Prescription Drugs in the United States [INFOGRAPHIC]

April 18, 2014 by Indy Kavelaars

Prescription drugs (Source: Clarityway)

Here's a great infographic about prescription drugs in the United States. The information contained within it leads us to this conclusion: medication adherence must be optimized. This is possible with a medication adherence support system or a prescription drug monitoring program.[read more]

Healthcare: Get Ready to Shake, Rattle and Roll

April 17, 2014 by Bill Crounse

healthcare innovation

Many other industries have already been transformed by the explosive intersection of consumerism and technology. So, like it or not, these changes are overdue in healthcare and they are coming at us faster than most of my medical colleagues who work in the industry can see.[read more]

Improving Clinical Outcomes by Addressing Social and Basic Needs

April 17, 2014 by Tim Kilpatrick

address social and basic needs

Our healthcare system is not designed to address social and basic needs. But reducing the cost of healthcare and improving clinical outcomes may be more about addressing the social and basic needs of super-utilizers (50% of all spending) than it is about clinical care.[read more]

The Aesthetics and Reconstructive Surgery Products Global Market

April 16, 2014 by Patrick Driscoll

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

Health IT Venture Capital Report: Consumer-Focused Tech Is Capturing More Early-Stage Deals

April 16, 2014 by Deanna Pogorelc

Healthcare IT VC Funding

Analysts are already saying that it will be a good year for healthcare IT companies looking for venture capital. Communications and consulting firm Mercom Capital is showing results from its first-quarter investment analysis that finds that healthcare IT companies raised more VC money last quarter than in any quarter before.[read more]

Zohydro Ban: Disagreeing with Governor Patrick

April 16, 2014 by David E Williams

I agree with Governor Deval Patrick that opiate addiction is a huge problem in Massachusetts (and many other places). But the attempt to ban sales of Zohydro is a bad idea that’s likely to have a negligible impact on the addiction crisis, while potentially harming one of Massachusetts’ most important industries.[read more]

Bundled Payments: Rewarding Quality and Value

April 16, 2014 by Linda Ringquist

Transformation to bundled payments

The Medicare reimbursement system is in the process of transforming healthcare as we know it from a traditional fee-for-service model to a system that rewards based on quality, care coordination, accountability, and healthcare cost savings. Here's an outline of benefits and risks.[read more]