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Business

Is Google Adwords a Good Marketing Option for Physicians?

August 21, 2014 by Jonathan Catley

Google Adwords

Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Today, Google reports this tool is their main source of revenue, bringing in over 40 billion dollars a year.[read more]

CMS Proposed Payment Changes for Outpatient Procedures

August 21, 2014 by Andy Salmen

On July 14, 2014, the CMS released its Proposed Hospital Outpatient Prospective Payment System (OPPS) schedule for out-patient departments, ambulatory surgery centers (ASCs) and the Medicare Physician Fee Schedule (PFS). Here are the key points to know about how the proposed changes will affect physician medical billing.[read more]

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

August 21, 2014 by Michael Sherman

As more and more people use their smart devices to access social networks like Facebook, Twitter and Instagram, it has become increasingly critical that healthcare facilities optimize their media content not only for a desktop computer, but primarily for mobile devices, like smartphones and tablets.[read more]

Patient Reactance: What It Is and Why Clinicians Need to Be Aware of It

August 21, 2014 by Steve Wilkins

Can you say “reactance”? Anyone that has ever been a patient will catch on pretty quickly as to what reactance is and how it works. Reactance is how we respond to something that threatens to limit or eliminate our behavioral freedom. I recently experienced reactance in the course of “prepping” for a colonoscopy.[read more]

5 Steps to Achieving URAC Specialty Pharmacy Accreditation

August 20, 2014 by Abby Norman

specialty pharmacy

Patients with multiple sclerosis, rheumatoid arthritis, cancer, hemophilia and other complex chronic disorders rely on specialty pharmacies to prepare and disperse their treatments. Specialty pharmacies that achieve the highest level of URAC accreditation indicate that they are devoted to the highest level of quality.[read more]

Visions of Care

August 20, 2014 by Christine Kapsa, NP, DNP

Americans want doctors who care about them, not just for them. Yes, we do want clinicians to be competent and skilled. But above all, we want doctors who genuinely care about our lives, listen to our concerns and allay our anxieties. So the visions of doctoring offered by two physician writers last week presented a jarring contrast.[read more]

To Up Patient Satisfaction, Hospital Supply Chain Units Need Better IT and Technology

August 20, 2014 by Shahid Shah

hospital / shutterstock

I’ve been looking at hospital supply chain automation and the IT surrounding it for a number of years now. Starting with Cardinal Health but then moving on to help a number of other vendors in the space, I’ve felt that there’s not been enough next-generation tech being applied to the low margin, high volume business of hospital supply management.[read more]

15 Reasons Your Claims May Have Been Denied

August 19, 2014 by Abby Norman

claim denial

A claim could have been denied for many reasons. The question is, could any of them been prevented? Many claim denials are completely avoidable – and in fact, there are practical ways you can combat claim denials. Review the following common claim denial reasons and begin reducing claim denials and boosting profits![read more]

Health Insurance Benefits: Can You Have It Your Way?

August 19, 2014 by Nicole Fisher

As the percentage of large employers that consider a shift to defined contribution and/or private exchange increases, the number of options – and flexibility in those options – must also increase. Consideration for those options rose last year from 14% to 18% among large employers (500+ employees).[read more]

FICO Blows Off Medical Debt for Credit Score: It's About Time

August 18, 2014 by David E Williams

photo: CircaSassy / photopin cc

FICO, the company that measures credit risk, just made two important changes to the way it calculates the FICO Score. First, debt consumers repay after it goes to collection won’t count against them. Second, FICO will downgrade the importance of medical debt.[read more]

7 Ways to Reduce ER Admissions and Readmissions

August 18, 2014 by Abby Norman

ER revolving door

For many hospitals, the emergency room is the busiest place for both staff and patients. Overcrowding, long wait times and inefficient care plague a lot of U.S. hospitals, and there is a growing need for solutions. But there are certainly steps you can take to reduce the over-utilization of emergency services at your hospital.[read more]

Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?

August 18, 2014 by Dan Stempel

Low recruitment problems?

It’s not that manufacturers and pharmaceutical companies are not willing to spend money on recruitment; in reality, enrollment marketing comprises about 40% of their clinical trial budgets. The problem lies more in the fact that they are trying to recruit tech-savvy patients with old fashioned marketing strategies.[read more]