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Adopting Technology in Healthcare for the Right Reasons

September 21, 2014 by Mike Van Snellenberg

Institute for Health Technology Transformation Conference in Seattle

Regulations, process, and records keeping are all important parts of managing health IT; however, when implemented without a strategy focused on patient and business value, they can create headaches for CIOs. This was an emerging theme Institute for Health Technology Transformation Conference held in Seattle at the end of August.[read more]

Will Physicians Ever Embrace ACOs?

September 21, 2014 by Abby Norman

ACOs

Saying goodbye to HMOs, which were not all bad, and welcoming ACOs onto the scene has been a bit of a bitter pill for physicians and payers alike to swallow. ACOs shift the concept of “being choosy” from physician and payers to patients.[read more]

Marketing Your Medical Practice by Creating a Video Library

September 20, 2014 by Jonathan Catley

Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. Building a video library on your website can be an excellent way to provide evergreen, valuable content to your patients and to increase the value of your brand. Here are five ideas for video content that will get you started.[read more]

How to Convert More Customers Using Psychology

September 20, 2014 by Michael Sherman

customer conversion

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Here are some general research facts regarding basic site design and human psychology.[read more]

How to Protect Your Hospital Marketing Job and Career

September 19, 2014 by Stewart Gandolf, MBA

“Hospitals across the nation are being swept up in the biggest wave of mergers since the 1990s,” reports The New York Times. “In fact, Booz & Company, a consulting firm, predicts that 1,000 of the nation’s roughly 5,000 hospitals could seek out mergers in the next five to seven years.” So…where does that leave your marketing job?[read more]

How Merck's Jain is Helping Pharma Catch up to the Digital Health Movement

September 18, 2014 by Deanna Pogorelc

Jain is Catching Merck Up

Dr. Sachin Jain is a very good example of how pharma is leveraging digital technologies to improve how treatments are developed and delivered to patients. He joined Merck in 2012 as its chief medical information and innovation officer charged with pairing with health systems.[read more]

Are Those Cute Baby Pictures in the Doctor's Office Offending HIPAA?

September 18, 2014 by Stewart Gandolf, MBA

Pictures and Privacy

Baby pictures have a nearly universal “human touch” appeal. On the social media scale of cuteness, engagement and share-ability, babies, kids and grandkids are at the top. But evidently “cute” has its limits when baby pictures are publically posted, as they commonly are, in doctors’ offices.[read more]

Why Outsourcing Your IRO Is a Good Idea

September 18, 2014 by Abby Norman

Outsourcing IROs

In any industry there are times when an outside perspective is the difference between progress and an impasse. In healthcare, where the bottom line of can be at odds with the wants and needs of the patients and payers, a third-party perspective can help to untangle the web of miscommunication.[read more]

Veterans and mHealth: A Sensible Patient Engagement Strategy

September 17, 2014 by Bill Crounse

Patient Engagement

The US Department of Veterans Affairs has been taking it on the chin of late with allegations (and proof) of delayed appointments and care at some facilities, and charges that these delays have led to poor outcomes and even death. This is most likely caused by poor administration rather than poor care.[read more]

Taking a Fresh Look at Disruptive Physician Conduct

September 17, 2014 by Kenneth Cohn

The reason that I entitled this post “A Fresh Look at Disruptive Physician Conduct” is that I was pleased that it had been selected for presentation at a major surgical meeting. For too long, this subject has been swept under the rug.[read more]

Is NCQA Accreditation Right for You?

September 16, 2014 by Abby Norman

NCQA accreditation

In the alphabet soup of healthcare accreditation, chances are there are at least one or two accrediting bodies that you aren’t entirely sure about – one of those might be NCQA. Who are they, what do they accredit and do you need their accreditation in your organization?[read more]

Don't Forget Importance of Trust, Listening in Healthcare Delivery

September 15, 2014 by Deanna Pogorelc

Dr. Leana Wen

Dr. Leana Wen knows the healthcare system not only as a doctor, but also as a caregiver. The emergency medicine physician at George Washington University noticed a startling disconnect between patients and doctors as she juggled medical training while also helping her mother undergo breast cancer treatment nearly a decade ago.[read more]