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The 23rd Immutable Law for Healthcare Marketing

December 18, 2014 by Stewart Gandolf, MBA

immutable laws of marketing

An “Immutable Law” that always applies in health care marketing: the Law of Happiness. People do not buy a medical procedure, service or product. What they shop for—and their reason for buying—is to achieve greater wellbeing for themselves. Call it happiness. Beneath everything else, it’s the one and only reason people buy healthcare.[read more]

Healthcare 2014: A Retrospective

December 18, 2014 by Abby Norman

In 2014, as an industry, healthcare saw a continued move towards accountable care, shared decision making, value-based purchasing and patient satisfaction measures. Buzzwords abound, there was a lot for everyone – providers, patients and payers – to juggle this year. And it looks like the trend is apt to continue into 2015.[read more]

In Praise of FDA Collaboration: The Cardiac Safety Example

December 18, 2014 by David E Williams

photo: ePublicist via photopin cc

On Friday, I attended the Cardiac Safety Research Consortium meeting hosted by the Food and Drug Administration announcing the results of a new study that promises significant advances and improvements to the way cardiac safety is assessed for new drugs being developed by pharmaceutical companies.[read more]

Looking for a Healthcare Marketing Firm? Versatility Is the Key

December 17, 2014 by David Avitabile

"Here's what we need..."

In light of the lightning fast changes taking place in healthcare, what should clients be looking for when hiring a marketing firm? Notice that I said "healthcare marketing firm" and not "advertising agency" or "public relations agency." There is a big difference.[read more]

Nearly All US Hospitals Use Social Media: Now What?  

December 17, 2014 by Lonnie Hirsch

Virtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing to search how best to realize a meaningful purpose and payoff from social media.[read more]

Farzad Mostashari on the Proposed ACO Regulation: Interview with David Harlow

December 17, 2014 by David Harlow

Farzad Mostashari

Farzad Mostashari MD was one of the authors of the Brookings Institute ACO issue brief released in the spring, suggesting some changes to the program that would keep current ACOs engaged past the end of their three-year contract term, and improving the program overall.[read more]

Preventable Mortality Down in Hospitals by 17%

December 16, 2014 by Abby Norman

We’re making steady progress in improving the quality of our care all around – one study shows that from 2010 to 2013, the rate of preventable mortality in healthcare went down by 17% – half of that reduction occurring form 2012-2013.[read more]

Two Words That Should Dominate Your Internet Marketing Plan

December 16, 2014 by Stewart Gandolf, MBA

mobile and email marketing

There are two closely related words that should jump off the pages of your health care marketing plan: MOBILE and EMAIL. If you haven’t been thinking much about these two elements, you might want to take a fresh look at how your plan will roll out. Here’s why these particular words are especially important to your success.[read more]

Steve Blank Challenges Federal Government to Lean Entrepreneurship

December 16, 2014 by Nicole Fisher

Steve Blank

As a serial entrepreneur, academic, veteran, author and one of Forbes 2013 30 Most Influential People in Tech, Steve Blank has carved out a well-documented career teaching others success in the startup world using his Lean LaunchPad curriculum.[read more]

The Basics of Long Term Care Insurance

December 16, 2014 by Alexandra Rivers

long term care insurance / shutterstock

Long term care insurance helps pay for long term care services so baby boomers can deal with the hardships that come with old age without worrying about paying for care. You can learn more about LTCI by asking the basic questions. Here are common questions about the basics of LTCI.[read more]

Forming Alliances to Mitigate Risk: Payer Provider Perspective

December 15, 2014 by Abby Norman

For payers and providers, there has to be not just an agreement in ideals, but an agreement in process. This can be difficult to fathom when you remember that while the bottom line might be the same for everyone, the specific needs of providers are often at odds with what’s needed by those in the financial sector.[read more]

Do You Understand Your Medical Bills? I Don't

December 15, 2014 by David E Williams

making sense of medical bills (photo: urbanbohemian)

The Consumer Financial Protection Bureau has issued a report that indicates that at least 43 million people in the US have unpaid medical bills. That has consequences since unpaid medical bills hurt credit scores, often substantially. The report concludes that many non-payers simply don’t understand their medical bills.[read more]