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Sovaldi: An Example of Price Discrimination

March 30, 2015 by David E Williams

Price discrimination

The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook example of price discrimination in action. Allowing and even encouraging price discrimination is good global health policy. It encourages innovation and lessens global disparities.[read more]

Congress Getting Serious about Telemedicine: Are CDOs Ready?

March 28, 2015 by Shahid Shah

telemedicine / shutterstock

Kathleen Irwin, a medical market researcher at web-based EHR evaluation group Software Advice, recently conducted a survey report drilling down into health consumer’s perception of the growing telemedicine industry. The survey found that the great majority (75%) of patients are interested in virtual visits. Are we prepared?[read more]

Understanding the Patient Digital Search Process

March 27, 2015 by Jonathan Catley

digital health marketing

It’s imperative that you consider the entire patient search process when devising your digital marketing strategy. Understanding each individual phase will allow you to hone your efforts and tailor your marketing to ultimately maximize ROI.[read more]

The Real Cost of Specialty Pharmacy

March 27, 2015 by Abby Norman

Specialty drug spending

Is the investment in specialty pharmacy accreditation and services worth it? The healthcare arena is currently being dominated by decrees of “lowering cost without compromising quality” and that’s no small feat, particularly when it’s looking like forgoing these expensive drugs may have a very negative impact on patient care.[read more]

Creating a Compelling Call-to-Action to Obtain New Patients

March 26, 2015 by Michael Sherman

Do you have a good CTA?

On general websites, the most common Call-To-Action buttons tend to be “Buy Now” and “Subscribe Now.” When it comes to health care websites, CTA buttons are a little different in nature; such buttons may include “Give Online” or “Learn More.” The following three factors are important to keep in mind when developing effective CTAs.[read more]

Meaningful Use Stage 3: The Buzz About APIs

March 26, 2015 by David Harlow

The Meaningful Use - Stage 3 proposed rule has been released, with official publication due on March 30. Key to these rules, which lay the foundation for a post-Meaningful Use incentive-driven Health IT ecosystem, is the use of APIs - for the uninitiated, "application programming interfaces" - or simplified connectors that allow for easier transfer of data.[read more]

Cool Facts About Big Data in Healthcare

March 25, 2015 by David Avitabile

Big data is here

Big Data is big business. In healthcare, Big Data holds enormous promise, and we're already seeing its impact in areas such as precision medicine, biopharmaceutical R&D productivity, mobile health, telemedicine and more. Just how big is Big Data today? Consider these impressive statistics.[read more]

More Sign Posts on the Road to Connected Health Adoption

March 25, 2015 by Joseph Kvedar

Another sign of connected health adoption

Just three weeks ago, I wrote about sign posts on the road to connected health adoption. That post was meant to help readers appreciate the subtleties of a changing environment. A turn of phrase by a senior executive or thought leader can easily be missed if you’re not listening carefully.[read more]

2015 CPT Coding Changes and Your Radiology Practice

March 24, 2015 by Andy Salmen

The majority of the changes in codes is more about bundling multiple codes into one, or creating new codes that clarify the usage of bundles. There are also some new Medicare approved items for 2105 that will be add-on codes for digital and diagnostic mammography. Here are some specific changes affecting radiology practices.[read more]

A Medicaid Block Grant by Any Other Name Would Stink

March 24, 2015 by Brad Wright

Medicaid / shutterstock

The Burr-Hatch-Upton proposal to replace the Affordable Care Act (ACA) calls for a “transition to capped allotment to provide states with predictable funding and flexibility.” How do they propose to do this? By rolling back the Medicaid expansion and converting the Medicaid program to a block grant.[read more]

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

March 23, 2015 by Jonathan Catley

Millennials and Seniors

Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market. Medical care is a necessity for patients young and old, male and female, short and tall. Illnesses and diseases won't discriminate, and with your digital marketing materials, you have to engage them all.[read more]

Online Bill Pay Starts to Accelerate in Healthcare

March 22, 2015 by David E Williams

A handful of startups have made the online bill pay process more consumer oriented, with the idea of improving collection rates, lowering administrative costs, and increasing patient satisfaction with the process. I’ve interviewed the CEOs of two such companies, Simplee and PatientPay.[read more]