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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor

The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

Strategic Positioning for Healthcare Organizations

February 27, 2015 by David Avitabile

Does your strategic plan align with your culture? If not, in what ways does your culture need to change? This is where the strategic planning process can become a reality check, and a real test of an organization's desire to engage in authentic organizational improvement.[read more]

Marketing When Your Waiting Room Is Full

February 27, 2015 by Jonathan Catley

Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient visits. Savvy physicians have come to understand that active marketing campaigns can prevent these dips in patient volumes.[read more]

How to Make Your Blogs Go Viral

February 26, 2015 by Michael Sherman

blog content

The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved?[read more]

Top 5 Telemed Trends for 2015

February 26, 2015 by Abby Norman

Telemed Trends in 2015

If you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to know that the 60 + demographic of patients in the U.S. are quickly becoming the most eager to embrace the technology.[read more]

Is Your Online Community a Ghost Town?

February 25, 2015 by Colleen Young

ghost town / shutterstock

Nothing spells the demise of a community more clearly than unanswered posts and lack of activity. If you want to build a thriving community, focus on the people, help them connect and get them talking. To be successful, a community needs activity.[read more]

The GOP Replacement Plan: Common-Sense Consumer Protections?

February 24, 2015 by Brad Wright

GOP's plan / shutterstock

The Burr-Hatch-Upton proposal to repeal and replace the ACA leads off with a set of “common-sense consumer protections.” The narrative here is something like this: Consumers are the innocent victims of villainous insurance companies that have been emboldened by Obamacare, and it is up to us–the GOP lawmakers–to play the hero.[read more]

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

February 24, 2015 by Jonathan Catley

social media for clinical trials

With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order to reverse this trend and meet their enrollment goals. Here’s a closer look at social media's potential to change the landscape of clinical trial recruitment.[read more]

8 Months Until ICD-10 Implementation: What to Know

February 23, 2015 by Andy Salmen

Most medical providers are aware that October 1, 2015, is the date they must quit using the outdated ICD-9 billing codes and begin using ICD-10 codes. The implementation date has been postponed more than once and it is not expected to be postponed again (however, rumors are beginning to swirl around Congress).[read more]

The Affordable Care Act: Healthcare Marketing Friend or Foe?

February 23, 2015 by Jonathan Catley

It is estimated that up to 32 million people will receive insurance coverage through the Affordable Care Act. While a veritable flood of new patients may seem like a medical marketer’s dream come true, practices that are already stretched thin may not be able to adequately handle more patients.[read more]

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Five Ways to Lead an ACO to Failure

February 23, 2015 by Andrew Mellin

accountable care / shutterstock

Creating an ACO in a health system or network requires new organizational structures, new IT capabilities and, most importantly, new leadership skills. Learn five mistakes that experienced, successful leaders avoid when developing an ACO.[read more]

NASCAR's Hendrick Motorsports Takes Lead As Health Care Role Model

February 22, 2015 by Nicole Fisher

It wasn’t until the President of Hendrick Motorsports Marshall Carlson needed the help of surgeons at Boston Children’s Hospital for his daughter that an orthopedic surgeon realized a model his team, his hospital and care teams around the country needed was right in front of him: NASCAR.[read more]