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New School Marketing Shifts That Boost Service Line Profitability [Part Two]

January 30, 2015 by Stewart Gandolf, MBA

Historically, marketing and advertising direction is revenue driven, and early forms of hospital promotion focused exclusively on feeding high margin services. One of the things that changed in this paradigm, however, is how strategic thinking—and the message that’s presented—can foster enhanced revenue with a target audience.[read more]

Correct Use of Logos in Presentations of Medtech Companies

January 30, 2015 by Chen Sirkis

I had a discussion with a new venture-backed client about the use of logos in presentations. The client wanted the company’s logo on each slide, as many do. I maintained that this could be counterproductive. Here's why you shouldn't have a logo on each slide.[read more]

Could Cultural Diversity Be the Key to Miami's Life Science Boom?

January 30, 2015 by Nicole Fisher

As Life Science and health technology parks pop up all over the US, it is rare to see them filled with minorities. Then there's Miami. The city boasts several large hospital systems and universities, a growing startup scene, the most genetic diversity in the US, a booming urban setting, a hospitality rich workforce, and close proximity to Latin America.[read more]

Best Denial Management Strategy: Avoid Denied Claims

January 30, 2015 by Abby Norman

It might seem painfully obvious, but when it comes to denial management, the best way to avoid denied claims is to make sure that your claims are correct and, therefore, won’t be denied. Thinking that’s easier said than done? Well, if you have the right information — and the right tools — it doesn’t have to be.[read more]

Does the Doctor-Patient Relationship Need Marriage Counseling?

January 30, 2015 by Casey Quinlan

The healthcare system is all about building patient engagement lately. Which makes me ask: if we get to engagement, will we ever get married? And if we do ... will we wind up needing marriage counseling? Short answer: we already need marriage counseling, and we're not even officially engaged yet.[read more]

Harness the Power of Email Energy

January 29, 2015 by Michael Sherman

Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. We’ve boiled our winning email strategy down to three best practices and are sharing them with you, lest you forget the staying power of targeted digital messaging.[read more]

A Happy Staff Means Successful Internal Hospital Marketing

January 29, 2015 by Jonathan Catley

Happy hospital staff

Are you leveraging your most effective hospital marketing asset? If you were to calculate the number of employees working in the medical industry, it would be in the hundreds of thousands. Marketers can use those voices as part of a campaign to build the brand, but only if administrators learn to pinpoint potential employee problems.[read more]

A Framework for Embracing Cloud in Health and Healthcare

January 29, 2015 by Bill Crounse

the cloud

When considering a move to the cloud, health organizations wrestle with how to evaluate the security and privacy aspects of the cloud and how these relate to their hospital’s or clinic’s existing risk profiles. There are benefits and challenges in whether applications and infrastructure are hosted on premise, off-premise or a combination of the two.[read more]

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

January 28, 2015 by Jonathan Catley

Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.[read more]

Accountability for Risk Management and Cybersecurity in Healthcare Institutions

January 28, 2015 by Shahid Shah

cybersecurity / shutterstock

Information Security in general has historically been seen as something that the organization’s CISO (or equivalent) is responsible for. In reality, the Information Security department often doesn’t have the resources or the ability (regardless of resources) to be the owners or be ultimately “accountable” or “responsible” for information security.[read more]

4 Key Signs It's Time to Outsource Your RCM

January 28, 2015 by Andy Salmen

What some people fail to appreciate is that RCM isn’t just about getting the bill out of the door. In fact, billing is just one of the many tasks you need to accomplish before being paid. Here are four key signs that it might time to consider outsourcing the revenue cycle management functions of your practice.[read more]

3 Timely Factoids to Make You a Smarter Marketer

January 28, 2015 by Lonnie Hirsch

marketing data

Keeping pace with a shifting landscape makes it more challenging to market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of them—could drive adjustments in your marketing thinking.[read more]