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Use Self-Publishing to Promote Your Brand

September 30, 2014 by Michael Sherman

ebooks and marketing

Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. So how do you differentiate yourself from the rest so you can shine a little brighter? One surprising way is Amazon’s Kindle Direct Publishing Tool.[read more]

CAP Template Providing Too Much Information?

September 30, 2014 by Tim Edlund

Synoptic pathology reports can become quite lengthy, and it is easy for the vital components of the report to get lost. How can you structure a pathology report in such a way that it can be beneficial for every person who is a part of the patient's care team? Efficiently summarizing the key points of the report may be the answer.[read more]

How Google's Close Variant Changes Can Affect Your Medical PPC Campaigns

September 30, 2014 by Jonathan Catley

Google and Medical PPC Campaigns

News of an upcoming change in Google’s Adwords platform has the potential to confuse and alarm medical practice advertisers. Fortunately, the update to Google’s close variant keyword targeting will be, for the majority of Adwords users, a continuation of business as usual.[read more]

Updating NIMH's Points to Consider for Clinical Trial Recruitment

September 30, 2014 by Dan Stempel

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” Here are some of the NIMH’s original points to consider, along with suggestions on how they can be improved using state-of-the-art marketing methods.[read more]

Paul O'Neill on Protecting Our Healthcare Workforce: #NPSFLLI7

September 29, 2014 by Tracy Granzyk MS, CPHQ

I had the long-awaited pleasure of hearing Paul O’Neill, 72nd Secretary of the US Treasury and more, speak in person during his breakout session at last week’s Lucian Leape Forum. Much of O’Neill’s breakout session was based on the LLI white paper, Through the Eyes of the Workforce.[read more]

Dr. Anonymous: Blogger, Podcaster, Early Adopter [PODCAST]

September 29, 2014 by Janet Kennedy

Dr. Mike Sevilla

Dr. Mike Sevilla's perspective on the birth of healthcare social media is unique because he has established a presence in a number of media platforms including a personal website, a blog, a radio show, a podcast, Google Hangouts on air, Twitter and Facebook.[read more]

What Do We Really Know About Patients?

September 28, 2014 by Tim Kilpatrick

Patient data

While EMR data, patient claims data, pharmacy data and lab results are critical to stratify patient populations based on need, much of patient intelligence can only be gathered by talking to the patient. The clinical data we have is designed to treat conditions and get reimbursement for a CPTs and DRGs – not ensure patient recovery.[read more]

Challenges Evaluating mHealth’s Success

September 28, 2014 by Joseph Kvedar

mHealth

I saw another exciting news story on a mobile health intervention the other day. What stuck with me was the declaration of success based on 10 patients using the product for three months. This inspired me to collect some thoughts on some of the challenges around evaluating success in mHealth.[read more]

Unbundling the Bundled Payment Program

September 28, 2014 by Andy Salmen

The bundled payment program is an attempt to expand the DRG reimbursement concept and extend it to a whole “episode of care” as opposed to a particular “length of stay” as a hospital inpatient. As structured by the CMS, the bundled payment program has four different models for implementation.[read more]

exclusive

The Medical Marijuana Movement Deconstructed

September 27, 2014 by Jessica Socheski

Image: backbaylawyer.com 

Marijuana is making its way into more and more peoples’ lives. Many things have been debated, like the efficacy of medical marijuana and what legalizing it will do to not only our economy but also our general outlook on other banned substances. Here are some points to consider.[read more]

How Hospitals Can Leverage the Rise of Google Plus [PODCAST]

September 27, 2014 by Lonnie Hirsch

Tom Jensen, Mercy Health System

Google Plus is standing toe-to-to with Facebook, but—as Tom Jensen and Lonnie Hirsch discuss in today’s podcast—Google Plus is closing the competitive gap, and it’s a hospital marketing tool that can boost organic search results. Here are the highlights.[read more]

Healthcare Spending: Administrative Costs out of Control

September 27, 2014 by Abby Norman

Administrative healthcare costs

When we talk about healthcare spending being “out of control” does anyone ever say why? The Commonwealth Fund survey breaks down the costs of healthcare administration - which make up a quarter of all healthcare spending in the U.S.[read more]