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Multibriefs: Exclusives for Healthcare Administration Associations

September 23, 2014 by Christina Thielst

Healthcare briefs / shutterstock

Over the years I've contributed articles to several publications, and often repeatedly, because we have built up a mutually beneficial relationship. The latest of these partnerships is Multibriefs and my contributions to newsletters for several healthcare administration associations.[read more]

Protected Health Information Security: You Should Be Worried

September 23, 2014 by Phil C. Solomon

lock down health info

The HITECH Act, implemented and enforced by HHS, CMS, and OCR, and recently updated and finalized in the HIPAA Omnibus Rule seems to be having a slight positive impact on security. Even though payers and providers have stepped up their game securing data; the risks for data loss are still present.[read more]

Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment

September 23, 2014 by Dan Stempel

If we accept the premise that it is possible to design a better clinical trial, then it must also be possible to improve clinical trial recruitment. After all, no matter what ways are developed to improve the design of clinical trials, they all still require effective recruitment strategies.[read more]

Have ACOs Failed to Incentivize Providers?

September 23, 2014 by Abby Norman

incentives / shutterstock

We should recall that the initial incentive of ACOs, when they were being designed at the Dartmouth Institute, was that they would be an alternative payment style to incentivize the reduction of Medicare spending – where providers and hospitals would be responsible for achieving this in their geographic region.[read more]

Take a Deep Breath: Marijuana Product Placement Is on the Way

September 22, 2014 by David E Williams

I hope we don’t see dope promoted with paid product placement, but I think we will. It’s quite possible that we’ll see marijuana “edibles” promoted in films rather than smokes. Ironically that could take us back to the early days of product placement in the movies, to the famous Reese’s Pieces placement in ET. Candies for kids once again.[read more]

Why Do I Only Get 10 Minutes with My Doctor?

September 22, 2014 by Stephen Schimpff

The doctor asks a few questions, does a brief exam, gives you a prescription, suggests you see the specialist and off you go, all within 8-12 minutes. No time for delving deeply into your issues. No time to build trust. No time for compassion. No time for actual healing. Why so quick? It is all in the numbers.[read more]

Adopting Technology in Healthcare for the Right Reasons

September 21, 2014 by Mike Van Snellenberg

Institute for Health Technology Transformation Conference in Seattle

Regulations, process, and records keeping are all important parts of managing health IT; however, when implemented without a strategy focused on patient and business value, they can create headaches for CIOs. This was an emerging theme Institute for Health Technology Transformation Conference held in Seattle at the end of August.[read more]

Will Physicians Ever Embrace ACOs?

September 21, 2014 by Abby Norman

ACOs

Saying goodbye to HMOs, which were not all bad, and welcoming ACOs onto the scene has been a bit of a bitter pill for physicians and payers alike to swallow. ACOs shift the concept of “being choosy” from physician and payers to patients.[read more]

Marketing Your Medical Practice by Creating a Video Library

September 20, 2014 by Jonathan Catley

Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. Building a video library on your website can be an excellent way to provide evergreen, valuable content to your patients and to increase the value of your brand. Here are five ideas for video content that will get you started.[read more]

How to Convert More Customers Using Psychology

September 20, 2014 by Michael Sherman

customer conversion

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Here are some general research facts regarding basic site design and human psychology.[read more]

How to Protect Your Hospital Marketing Job and Career

September 19, 2014 by Stewart Gandolf, MBA

“Hospitals across the nation are being swept up in the biggest wave of mergers since the 1990s,” reports The New York Times. “In fact, Booz & Company, a consulting firm, predicts that 1,000 of the nation’s roughly 5,000 hospitals could seek out mergers in the next five to seven years.” So…where does that leave your marketing job?[read more]

How Merck's Jain is Helping Pharma Catch up to the Digital Health Movement

September 18, 2014 by Deanna Pogorelc

Jain is Catching Merck Up

Dr. Sachin Jain is a very good example of how pharma is leveraging digital technologies to improve how treatments are developed and delivered to patients. He joined Merck in 2012 as its chief medical information and innovation officer charged with pairing with health systems.[read more]