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The Aesthetics and Reconstructive Surgery Products Global Market

April 16, 2014 by Patrick Driscoll

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

Health IT Venture Capital Report: Consumer-Focused Tech Is Capturing More Early-Stage Deals

April 16, 2014 by Deanna Pogorelc

Healthcare IT VC Funding

Analysts are already saying that it will be a good year for healthcare IT companies looking for venture capital. Communications and consulting firm Mercom Capital is showing results from its first-quarter investment analysis that finds that healthcare IT companies raised more VC money last quarter than in any quarter before.[read more]

Zohydro Ban: Disagreeing with Governor Patrick

April 16, 2014 by David E Williams

I agree with Governor Deval Patrick that opiate addiction is a huge problem in Massachusetts (and many other places). But the attempt to ban sales of Zohydro is a bad idea that’s likely to have a negligible impact on the addiction crisis, while potentially harming one of Massachusetts’ most important industries.[read more]

Bundled Payments: Rewarding Quality and Value

April 16, 2014 by Linda Ringquist

Transformation to bundled payments

The Medicare reimbursement system is in the process of transforming healthcare as we know it from a traditional fee-for-service model to a system that rewards based on quality, care coordination, accountability, and healthcare cost savings. Here's an outline of benefits and risks.[read more]

Sued for Medical Malpractice - Again

April 15, 2014 by Michael Kirsch

malpractice suits

Sure, there are positive elements present in the medical malpractice system, but they are dwarfed and suffocated by the drawbacks. The self-serving arguments supporting the current system are far outweighed by the financial and emotional costs that innocent physicians unfairly bear. Tort reform should not be controversial.[read more]

Chief Customer Officers: Fancy New Title or Path to Meaningful Change?

April 15, 2014 by Dorothy Wetzel

Chief Customer Officer / shutterstock

Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief Customer Officer (CCO) positions. What remains to be seen is whether these CCO positions actually alter the practice of pharmaceutical marketing.[read more]

The Importance of Clear Communications in Clinical Trial Marketing

April 15, 2014 by Jonathan Catley

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

Understanding RVUs | Medicare Reimbursement

April 14, 2014 by Linda Ringquist

Relative Value Units

Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? RVU stands for Relative Value Unit and is currently used by Medicare to determine the amount of reimbursement to providers. RVUs are basically a way of standardizing and comparing service volumes across all continuums.[read more]

CMS Medicare Data Dump Shows Why Transparency Is Only Half the Battle

April 14, 2014 by Deanna Pogorelc

Image: Flickr / Images Money

The government has said the public release of how $77 billion in federal dollars was doled out to more than 880,000 providers in 2012 through Medicare Part B services will give consumers insights to inform their healthcare decisions and potentially expose fraud. But the raw data doesn’t tell the whole story.[read more]

Multi-Screen Marketing: 17 Things You Need to Know

April 13, 2014 by Stewart Gandolf, MBA

multi-screen marketing

Achieving marketing and advertising objectives is a matter of reaching the right audience with the right message by way of the right device at the right moment. Certainly multi-screen targeting is easier said than done. To help us sort through the cross-screen maze, Google provides some insightful stats about our new multi-screen world.[read more]