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3 Surprising Hospital Leadership Trends

April 1, 2015 by Nicole Fisher

hospital leadership / shutterstock 

Over the last two decades there have been dramatic shifts in the composition of the country’s demographics. There have not, however, been significant advancements in the representation of minority leadership in our nation’s health care and hospital systems[read more]

Curing Medicare: A Book Review

April 1, 2015 by Stephen Schimpff

We are frequently reminded that the Medicare Trust Fund will shortly run low of money. Enter Dr Andy Lazris, a gerontologist with over 25 years of experience caring for the elderly. In his book – Curing Medicare – he lays out the issues that truly need to be addressed if America’s seniors are to “Age Gracefully.”[read more]

Don’t Get Left Behind: Optimize Your Website for Mobile

March 31, 2015 by Michael Sherman

mobile

With the rise of smartphones and tablets, a mobile-friendly website for your hospital is a necessity. More and more people are searching for medical advice, refilling prescriptions and reading hospital reviews on mobile. Google is now weighing in on the issue of mobile-friendliness, and some big search engine optimization changes are coming.[read more]

Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System

March 31, 2015 by Brad Wright

price transparency / shutterstock

The longstanding belief is that if we just give consumers more information about their health care, they will make more rational decisions, there will be increased competition, and the quality of health care will improve as the cost of health care comes down. Here's why I don't think it's that simple.[read more]

Sovaldi: An Example of Price Discrimination

March 30, 2015 by David E Williams

Price discrimination

The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook example of price discrimination in action. Allowing and even encouraging price discrimination is good global health policy. It encourages innovation and lessens global disparities.[read more]

Congress Getting Serious about Telemedicine: Are CDOs Ready?

March 28, 2015 by Shahid Shah

telemedicine / shutterstock

Kathleen Irwin, a medical market researcher at web-based EHR evaluation group Software Advice, recently conducted a survey report drilling down into health consumer’s perception of the growing telemedicine industry. The survey found that the great majority (75%) of patients are interested in virtual visits. Are we prepared?[read more]

Understanding the Patient Digital Search Process

March 27, 2015 by Jonathan Catley

digital health marketing

It’s imperative that you consider the entire patient search process when devising your digital marketing strategy. Understanding each individual phase will allow you to hone your efforts and tailor your marketing to ultimately maximize ROI.[read more]

The Real Cost of Specialty Pharmacy

March 27, 2015 by Abby Norman

Specialty drug spending

Is the investment in specialty pharmacy accreditation and services worth it? The healthcare arena is currently being dominated by decrees of “lowering cost without compromising quality” and that’s no small feat, particularly when it’s looking like forgoing these expensive drugs may have a very negative impact on patient care.[read more]

Creating a Compelling Call-to-Action to Obtain New Patients

March 26, 2015 by Michael Sherman

Do you have a good CTA?

On general websites, the most common Call-To-Action buttons tend to be “Buy Now” and “Subscribe Now.” When it comes to health care websites, CTA buttons are a little different in nature; such buttons may include “Give Online” or “Learn More.” The following three factors are important to keep in mind when developing effective CTAs.[read more]

Meaningful Use Stage 3: The Buzz About APIs

March 26, 2015 by David Harlow

The Meaningful Use - Stage 3 proposed rule has been released, with official publication due on March 30. Key to these rules, which lay the foundation for a post-Meaningful Use incentive-driven Health IT ecosystem, is the use of APIs - for the uninitiated, "application programming interfaces" - or simplified connectors that allow for easier transfer of data.[read more]

Cool Facts About Big Data in Healthcare

March 25, 2015 by David Avitabile

Big data is here

Big Data is big business. In healthcare, Big Data holds enormous promise, and we're already seeing its impact in areas such as precision medicine, biopharmaceutical R&D productivity, mobile health, telemedicine and more. Just how big is Big Data today? Consider these impressive statistics.[read more]

More Sign Posts on the Road to Connected Health Adoption

March 25, 2015 by Joseph Kvedar

Another sign of connected health adoption

Just three weeks ago, I wrote about sign posts on the road to connected health adoption. That post was meant to help readers appreciate the subtleties of a changing environment. A turn of phrase by a senior executive or thought leader can easily be missed if you’re not listening carefully.[read more]