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Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing

April 25, 2014 by Marie Ennis-O'Connor

Twitter is currently rolling out a profile redesign to all current users (new users will get the profile design automatically). So whether you already have the new profile or you are still waiting, get ready to take full advantage of the new look for your healthcare marketing with today’s tips.[read more]

Patient-Centered Physicians Have Lower Diagnostic Testing Costs

April 25, 2014 by Steve Wilkins

Patient-centered care / shutterstock

For many physicians, the term “patient-centered” conjures up fears of longer office visits and patients demanding expensive diagnostic tests and procedures they don’t need. But the reality is that these “perceptions,” while real to the beholder, don’t necessarily stand up to the evidence.[read more]

Want to Grow Your Medical Practice? Think Like an Entrepreneur

April 25, 2014 by Jonathan Catley

Growing your medical practice

Your medical practice is a business. Yet many people who own or are partners in a medical practice neglect that important detail. As a business owner or entrepreneur, there are certain things you must do in order to grow your medical practice in the coming year and beyond. Here are just a few of them.[read more]

Data, Sensors and Shoes: Conjecture Behind Nike’s Rumored Departure from Wearable Devices

April 25, 2014 by Chris Hoffmann

Source: Deviantart

Remember the 1986 Nike television ad featuring Michael Jordan and Spike Lee, with Jordan performing feats of basketball prowess and inspiring awe from Lee, who verbalized “it’s gotta be the shoes”? We’re borrowing that phrase to inject some humor into the recent news of Nike walking away from its Fuelband product line.[read more]

Benefits of ACOs to Both Patients and Providers

April 24, 2014 by Linda Ringquist

One of the goals of the Affordable Care Act (ACA) is to provide coordinated care which, in turn, increases quality and efficiency within the healthcare field, and reduces costs. Have you considered the benefits of ACOs from both the patient and provider perspectives?[read more]

Can We Survive an Epidemic of Corporate Wellness?

April 24, 2014 by Michael Kirsch

Ilya Ilyich Mechnikov

If a company truly believes that wellness is right for workers and business, then create a corporate culture that encourages this and provide leadership. If it’s really as good an idea as they say, then folks over time will be persuaded to do join in. Leave the financial rewards and penalties off the field.[read more]

How Are You Using Physician Data Mining?

April 24, 2014 by Abby Norman

The pay for performance model of payment has been the preference of health insurance companies for several decades. Pay for performance measures are meant to validate payments to physicians in accordance with The Affordable Care Act by using data mining techniques to keep tabs on physician costs.[read more]

Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will

April 24, 2014 by Karen Corrigan

The number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. Others want to understand their out-of-pocket contributions. And many, many more complain about prices and pricing structures that, quite frankly, just don’t make sense.[read more]

Why US Healthcare Costs More

April 23, 2014 by Terry Simpson

Expensive healthcare / shutterstock

Why are healthcare costs in the United States twice that of other countries? Healthcare inflation has been going on for decades, and although its rise has slowed the last few years, the costs of healthcare threaten to consume both the federal and state budgets and are still a leading cause of bankruptcy in the United States. The main reason is price.[read more]

9 Ways to Kill Your Physician Liaison Program Before It Begins

April 23, 2014 by Stewart Gandolf, MBA

Physician liaison programs often fail at both the practice and the hospital level. Well-intended efforts frequently crash and burn. This resource-wasting demise, in our experience, can be traced directly to one or more of the following “reasons to fail.” Ignore these classic mistakes at your own peril.[read more]

Do Patient Satisfaction Surveys Help or Hurt Reimbursement?

April 22, 2014 by Abby Norman

patient satisfaction

Addressing community health literacy as a whole is no small task, but taking even small steps forward to increase access to resources and create content for patients that is easy-to-read, actionable and brief is helpful. Redesigning patient satisfaction surveys to follow a similar format will will assure that the questions are understood.[read more]

ObamaCare Signups: More Than Just the Exchange Numbers

April 22, 2014 by David E Williams

Obamacare survives (Fresh Conservative / photopin cc)

President Obama just announced that 8 million people signed up for coverage on federal and state health insurance exchanges during the initial open enrollment period for the Affordable Care Act, aka ObamaCare. But focusing just on the exchanges actually seriously underestimates ObamaCare’s impact.[read more]