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Thomas Jefferson University Hospitals Embrace Telehealth

March 4, 2015 by David E Williams

Thomas Jefferson was an innovative guy, so I guess it should come as no surprise that his namesake university in Philadelphia is embracing telehealth in a big way. Thomas Jefferson University Hospitals CEO Dr. Stephen Klasko is in a hurry to transform healthcare delivery, and sees telehealth as a key enabler.[read more]

The GOP Strategy for Increasing Purchasing Power: Subsidies in Reverse

March 4, 2015 by Brad Wright

GOP's plan / shutterstock

In this section of the GOP’s ACA replacement proposal, they state that they “would provide a targeted tax credit to certain individuals that could solely be used for the purpose of helping to buy health care.” This credit would be available to any employee of a small business, which the proposal defines as an entity with 100 or fewer employees.[read more]

Google's Knowledge Graph: Four Things You Need to Know

March 4, 2015 by Stewart Gandolf, MBA

The Internet has become healthcare’s front door. And your Search Engine Optimization (SEO) and medical content had better be first class because Google is shuffling the results deck. Google took notice of the big connection between online searches and health, and you’ll soon find medical content in Knowledge Graph enhanced search results.[read more]

Digital Marketing Pitfalls and How to Avoid Them in Healthcare

March 3, 2015 by Jonathan Catley

healthcare marketing pitfalls

Any hospital marketing professional will tell you digital advertising can make or break a campaign. Pitfalls, by definition, mean a trap or hidden snare that captures you. Mapping out where these pitfalls lay are part of a successful marketing formula. To do that well, you have to know what they are and where to find them.[read more]

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BioPharma Beat: The Uberization of Healthcare - A Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

Are Epiphanies the Key to Fixing Healthcare?

March 2, 2015 by Michael Dermer

epiphany / shutterstock

Perhaps epiphanies are the key to fixing the healthcare system. In an ideal world consumers would engage in healthy behaviors without any need for extrinsic rewards or other engagement tools and behavioral economic levers. Unfortunately, for many reasons, most consumers simply do not.[read more]

How to Take Great Smartphone Photos for Social Media

March 1, 2015 by Michael Sherman

We don’t always have a digital camera on us to capture great photos or videos. Most of us, however, do have smartphones. Today, all smartphones make it very simple to take photos or video and easily post to your social media channels. Here are some tricks to make those photos and videos look great for a professional audience.[read more]

Competition and the Revolutionary Rise of Healthcare Marketing

February 28, 2015 by Stewart Gandolf, MBA

Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. With the upheavals of healthcare reform, the "once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution.[read more]

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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor
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The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

Strategic Positioning for Healthcare Organizations

February 27, 2015 by David Avitabile

Does your strategic plan align with your culture? If not, in what ways does your culture need to change? This is where the strategic planning process can become a reality check, and a real test of an organization's desire to engage in authentic organizational improvement.[read more]

Marketing When Your Waiting Room Is Full

February 27, 2015 by Jonathan Catley

Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient visits. Savvy physicians have come to understand that active marketing campaigns can prevent these dips in patient volumes.[read more]