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Business

Wallet Burn and the Nasty Side of Pay-per-Click Advertising

April 25, 2015 by Stewart Gandolf, MBA

pay-per-click

On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. One analogy, however, says that PPC can be like high-stakes gambling.[read more]

Financial Services Shows the Way for Healthcare (Again)

April 23, 2015 by David E Williams

mobile banking / shutterstock

Seven hundred million people worldwide have obtained access to financial services for the first time over the past three years, according to a Gates Foundation funded institute. The big increase is due largely to the banking industry figuring out how to leverage low cost mobile phones and digital payments.[read more]

Using Data to Improve Patient Satisfaction Scores

April 22, 2015 by Abby Norman

As healthcare becomes more and more a quality driven industry, finding innovative methods of tracking, analyzing and making use of data collected on patient experience is going to be key to raising patient satisfaction scores.[read more]

The Keys to a Successful Facebook Ad Campaign

April 22, 2015 by Michael Sherman

When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). Facebook is well aware of that fact – that’s why they are now using that data to their advantage.[read more]

Writing a Perfect Subject Line That Physicians Will Read

April 21, 2015 by Chen Sirkis

Picture: MCAD Library

Physicians, investors, and hospital administrators are extremely time-strapped and are bombarded daily with offers and promotions. No matter what you decide to write in your subject line, you need to make sure that it answers the question of any email recipient: What’s in it for me?[read more]

Transparency: How Healthcare Cost Competes with Real Value

April 21, 2015 by Lonnie Hirsch

price transparency

Price transparency cuts in two directions. On one hand, price transparency—and knowing the cost of medical procedures in advance—is a major plus for public awareness. On the other hand, price is not the only consideration for truly wise (and informed) shoppers.[read more]

Collaborative Physician Development

April 20, 2015 by Kenneth Cohn

collaborative physician / shutterstock

The transition to leadership is not a light switch. It may take years for physician achievers to learn to be people who can hold onto two conflicting ideas, pointing out the best parts of each argument to achieve a collaborative synthesis better than either competing view.[read more]

Are Your Social Media Posts Optimized?

April 20, 2015 by Michael Sherman

When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized.[read more]

Scientific Message Mapping: A Pillar of Strategy

April 20, 2015 by David Avitabile

One of the pillars of a successful publication strategy is scientific message mapping. What is scientific message mapping? In a perfect world, scientific messages are created as part of a structured, target product profiling process.[read more]

HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round

April 19, 2015 by Bill Crounse

interactive map

I wish I could report on everything that happened at HIMSS this year. Since I can't, I will only provide some high-level impressions about what I saw and heard during the big show in Chicago.[read more]

A Call to Action from HiMSS

April 18, 2015 by Kathy Nieder

I have spent the last week in Chicago at the biggest HIT (Health IT) “geek-out” in the world. Some 42,000+ people gathered in Chicago for the annual HiMSS (Health Information Management Systems Society) meeting.[read more]

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Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]