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Social Media

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

January 28, 2015 by Jonathan Catley

Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.[read more]

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Big Data, Small Insights and Incalculable Benefits for Patients

January 27, 2015 by Paul Tunnah

Every day I hear commentary about how exciting big data is in all its glory and the plentiful applications it has in helping improve people’s health. And it does. But amidst all this big data and excitement over the depths of analysis it can provide, it’s important to remember the value of smaller scale, more qualitative research.[read more]

Building a Brand Journalism Team: Michael Yoder [PODCAST]

January 26, 2015 by Janet Kennedy

Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.[read more]

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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor
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Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In [PODCAST]

January 16, 2015 by Janet Kennedy

Getting started in social media can be a real challenge for physicians. Fortunately, healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground.[read more]

Are You Wasting Your Time with Facebook?

January 15, 2015 by Stewart Gandolf, MBA

Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today can turn cold overnight—and vice versa. Here’s a quick update about recent Facebook changes that can sharpen your healthcare marketing plan.[read more]

How to Get Some Love from Pinterest's New Smart Feed

January 7, 2015 by Michael Sherman

Pinterest

Pinterest has evolved since it was launched in March 2010. In the past, users would see a stream of chronological content from people they follow. Now users are shown a variety of relevant content based on a number of factors. This new algorithm is called Smart Feed.[read more]

Consolidating 80 Websites: Chris Boyer [PODCAST]

January 7, 2015 by Janet Kennedy

Chris Boyer

In January of 2013, Chris Boyer accepted a massive challenge: join the North Shore LIJ Health System to create a unified digital presence. The challenge? There were at least 80 websites, known and unknown, that related to the health system and affiliated entities.[read more]

How Facebook Scares Me

January 5, 2015 by Andrew Schorr

Facebook

Like any cancer survivor, I worry about what’s next. After all, I was first diagnosed 18 years ago. I stuff the fears down, but they are there. And that’s why there’s a trend on Facebook that scares me: patients who are not doing well post some of the most gruesome photos. Do we really need to see?[read more]

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Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015

January 2, 2015 by Marie Ennis-O'Connor
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The start of a new year is the perfect time to review your social media strategy: to determine what’s working best, ditch or revise what isn’t, and resolve to build a stronger online brand. In today’s article I will share 35 ways for you to make 2015 the year you take your social media marketing to new heights of success.[read more]

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The Interview: Some Lessons for Healthcare PR

December 29, 2014 by Paul Tunnah

I should be writing about my highlights for healthcare in 2014, but I’m not going to. Firstly, because it’s already being done by many others who can write far more eloquently on specific healthcare topics than I can, and secondly, because I’ve been fascinated by the whole saga surrounding Sony Pictures’ ‘The Interview’ in recent weeks.[read more]

"Doctor Uber" House Calls: Did Anyone See That One Coming?

December 24, 2014 by Stewart Gandolf, MBA

Competition in hospital and healthcare marketing—already a nightmare in many market areas—has a new player. And you probably didn’t see this one coming. The on-demand ride share outfit Uber launched an innovative, one-day pilot program under the banner of UberHEALTH. What’s a taxi service doing in the medical provider sector?[read more]