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How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

November 26, 2014 by Jonathan Catley

Gen Xers.

In a February 2014 study, Catalyst Healthcare Research found that Gen Xers are using the internet to find information about medical conditions or drugs (79%) and doctors (51%). “Members of this generation are prolific and thorough searchers, turning first to Google and other search engines for all types of health and medical inquiries,” states an article on the report.[read more]

3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare

November 26, 2014 by Stewart Gandolf, MBA

Marketing tools.

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.”[read more]

Personalized Medicine: Reimbursement and Marketing Challenges

November 25, 2014 by David Avitabile

Marketing challenges.

We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are going to be winners and losers. One area I've been bullish about for a few years now is diagnostics and personalized medicine.[read more]

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

November 25, 2014 by Lonnie Hirsch

Video and healthcare.

The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and efficiently tell its story.[read more]

Mayo Clinic Center for Social Media: Lee Aase [PODCAST]

November 24, 2014 by Janet Kennedy

Lee Aase

Lee Aase defines the friendly part of social media. Lee is knowledgeable about communications, public relations and healthcare social media. He takes pleasure in sharing his experiences from his own team members at the Mayo Clinic to the global stage as a member of the World Economic Forum Global Agenda on Social Media.[read more]

The Compelling Case for Doctors to Warmly Embrace Social Media

November 23, 2014 by Lonnie Hirsch

Internet-related communications channels have become, for most medical practices, a primary means to reach, engage and attract new patients. In short, a doctor’s marketing and new business development efforts will be most productive when “fishing where the fish are biting.” But…few doctors embrace the social media opportunity.[read more]

Your Hospital Social Media Benchmark: How Do You Rank?

November 21, 2014 by Stewart Gandolf, MBA

For the second consecutive year, Mayo Clinic has landed the top spot on the NurseJournal.org list of the Top 100 Most Social Media Friendly Hospitals for 2014. Over 800 facilities were indexed, pulling Facebook and Twitter stats to determine which are “doing the best job of connecting with their patients through social media.”[read more]

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What Healthcare Can Learn from the G20 Summit

November 18, 2014 by Paul Tunnah

At the G20 summit taking place in Australia, the world’s leaders have gathered to discuss some of the most pressing global issues. If the world’s leaders can step away from their national tribes for a few days to tackle the big issues, maybe it’s something we should try on a more regular basis in healthcare?[read more]

Online Patient Community Building in Hospitals [PODCAST]

November 17, 2014 by Janet Kennedy

With the advent of easily accessible digital technology and online access, resources are now available to create and support a patient community. Dan Hinmon, President of Hive Strategies, specializes in helping hospitals and healthcare organizations set up their own patient communities.[read more]

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Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014 by Marie Ennis-O'Connor
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Today’s article offers 25 content ideas suitable for any healthcare blog. These suggestions are designed for those of you who are just starting to blog and also for those who may already be blogging but find you are running out of ideas.[read more]

Content Strategy for Healthcare [PODCAST]

November 10, 2014 by Janet Kennedy

Ahava Leibtag

Meet Ahava Leibtag: content strategist, writer, website consultant, and President of Aha Media Group. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch specific segments of our conversation, check the time stamp content below.[read more]

Using SlideShare Infographics to Create an Unforgettable Visual Voyage

November 7, 2014 by Michael Sherman

The innovative professional website SlideShare can now create a Professional Journey for its participants. This feature automatically fashions a dynamic vista encapsulating their professional arc through an artful presentation of details like educational institutions attended, positions held, even endorsements from fellow physicians.[read more]