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Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]

Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic

April 14, 2015 by Jonathan Catley

Engaging the elderly

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this statement, you’d be right.[read more]

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Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]

David Harlow IS @Healthblawg

April 13, 2015 by Janet Kennedy

David Harlow

David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient privacy, HIPAA and social media.[read more]

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Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle

April 9, 2015 by David Davidovic

"Patient-centricity" in clinical development has been evolving from mere patient participation in the study itself to patients actually being involved in the study design and data collection processes. Furthermore, patient participation is, albeit slowly, penetrating every other lifecycle stage of R & D as well.[read more]

Who Knew? Facebook Tops HCAHPS as Measure of Care

April 9, 2015 by Lonnie Hirsch

Studies have validated a correlation between Facebook and quality of care. It seems that social media is a useful barometer for patient feedback in addition to HCAHPS, patient panels, quality improvement groups, follow-up phone calls and other measures.[read more]

Live Streams: A New Way to Market Your Healthcare Facility

April 8, 2015 by Michael Sherman

live streams and healthcare marketing

Twitter has been in the press recently because of its new mobile video app called Periscope. For a hospital, live streaming brings a tremendous amount of new opportunities. Here are some ways you can leverage this technology.[read more]

Taking Patient Engagement Into the Shark Tank

April 8, 2015 by Tracy Granzyk MS, CPHQ

Shark Tank billionaire Mark Cuban waded into the healthcare conversation recently. While the topic of patient engagement and ownership of health data has been growing in magnitude, to have a high-profile influencer like Cuban enter into the mix and accelerate the conversation is a bit of an unexpected gift.[read more]

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Pharma Is from Mars, Patients Are from Venus

April 2, 2015 by Paul Tunnah

As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate into every aspect of its business, or so it would seem if you believe what is being said.[read more]

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Using Advanced Social Intelligence to Understand the Patient Journey

March 30, 2015 by Robert Gardner

advanced social intelligence

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. Today the dynamics have completely shifted in the “open social age.”[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor
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SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

NC Doctors' Day: Thank Your Local MD

March 23, 2015 by Janet Kennedy

Pam Highsmith

The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide. I spoke with Pam Highsmith, Director of Development at the NCMS about the awards, the nominees and how North Carolinians can vote in the program.[read more]