Social Media

Healthcare social media (Photo credit: Dee Speed)

Noticing that your posts on your Facebook, Twitter, or other social media outlets sometimes don't do as well as they normally do? When exactly are the best times and days for you to publish your healthcare posts so the most patients and new leads will see them?[read more]

socialmedia/shutterstock

I have a Pinterest board dedicated to public health….I also have pinboards dedicated to tattoos, Halloween ideas and things that make me giggle-out-loud. Guess which ones I pin more to? (hint: not the public health one). Although these health orgs are pintastic, there just isn’t enough public health visual content that I come across that pin-spires me.[read more]

New opportunity for healthcare PR (credit: thesidenoteblog)

In the last few years, data have changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital technologies and social media.[read more]

Fun content for hospitals

It's hard to figure out what patients want to hear. Effective healthcare marketing should start with great content. Whether you need a starting concept, or you are just plumb out of ideas, this article will help you develop content that will educate, engage and impact your patients.[read more]

Health scores for eateries?

When people visit the review site Yelp to look up a restaurant, they usually look for reviews on food quality and service. Each page’s profile provides reviews from customers, location information and hours of operation. Now in select cities, people can also get the restaurant’s health score.[read more]

Mapping the patient journey

Today, with advanced social intelligence, accurately mapping patient journeys has never been easier, more accurate or powerful. Leading pharmaceutical providers are adopting this methodology to deliver what patients want and need based on their own requests, interests, activities and attitudes.[read more]

Online physician reviews

Other patients’ comments are becoming increasingly important to consumers looking for a doctor, according to research from Vitals. Results of the Vitals report, released May 29, show that 51 percent of people now use consumer ratings sites as a source of information.[read more]

Humanizing a hospital's brand

Many hospital marketing departments know there’s a need for pushing good content out via their website and syndicating that content to their social networks. It humanizes the hospital’s brand and can have a positive effect on website search engine optimization (SEO).[read more]

Social media for doctors

Last year, “social recruiting” became mainstream as more job seekers and companies discovered the opportunity to connect on social platforms. This AMN Healthcare Social Media Survey and infographic uncovers how doctors are using social media to start and further their career.[read more]

Making lemonade

There was a time in the not too distant past that a business’s reputation was made or ruined by word-of-mouth peer reviews or a call to the Better Business Bureau. Since the advent of the Internet, that process has been accelerated and word of mouth now travels at the speed of electrons.[read more]

Social media and doctors: a match?

The American College of Physicians (ACP) announced recently that physicians looking to increase their online presence and brand need to “proceed with extreme caution on social media”, especially when engaging with patients. Here are some of the notable recommendations.[read more]

Bernard J. Tyson, Kaiser Permanente’s Incoming Chairman and Chief Executive Officer

This digital technology builds relationships with physicians, Mr. Tyson said. The mobile app model allows patients to build a relationship with their physician, establish that relationship and then it’s driven by the members working with his/her physicians through online technology, he added.[read more]