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Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

August 29, 2014 by Marie Ennis-O'Connor

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness. There are several ways that healthcare professionals can benefit from creating their own blogs.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

August 27, 2014 by Stewart Gandolf, MBA

ALS Ice Bucket Challenge

Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media phenomenon and viral marketing success.[read more]

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5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014 by Amy Rowland

ebola / shutterstock

Concerns about Ebola quickly lit up social media as people reacted to the news that Ebola patients were coming to U.S. soil from Liberia within three days of each other. The following five CDC tactics on social media formed part of a broader risk communication plan.[read more]

Why Video Matters in Hospital Marketing

August 25, 2014 by Jonathan Catley

video for hospital marketing

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.[read more]

Curmudgeons and Physician Branding: Dr. Russell Faust

August 25, 2014 by Janet Kennedy

Dr. Russell Faust

Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world.[read more]

Hooray for the Ice Bucket Challenge

August 25, 2014 by Andrew Schorr

Daniel Mulhaney

ALS, a terrible and fatal condition that can take away your ability to eat, talk, and move, unfortunately, has no real effective medicines. It’s very personal for me as a close friend, Daniel Mulhaney of Mercer Island, Washington, has ALS and, despite a terrific Ice Bucket Challenge attitude, his health is going downhill.[read more]

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

August 21, 2014 by Michael Sherman

As more and more people use their smart devices to access social networks like Facebook, Twitter and Instagram, it has become increasingly critical that healthcare facilities optimize their media content not only for a desktop computer, but primarily for mobile devices, like smartphones and tablets.[read more]

HelpAround Opens Up the Diabetes Patient Discussion

August 18, 2014 by Shay Moser

Yishai Knobel, CEO & co-founder of HelpAround

“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for the diabetes community. “We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”[read more]

Andre Blackman: Sustain or Die Manifesto [PODCAST]

August 18, 2014 by Janet Kennedy

Andre Blackman

Andre Blackman is an influential and connected agent of change/innovation within the health care community. He is very passionate about the intersection of media, technology and useful innovative concepts as it relates to the improvement of population and systemic health.[read more]

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Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

August 15, 2014 by Marie Ennis-O'Connor

Social media is a two-way conversation that requires you to listen more than you talk. With increasing numbers of patients turning to the Internet to research their health and joining online patient communities to discuss their care, it is good practice to have a system in place for monitoring what is being said about you online.[read more]

Doc Foreman: Suicide Education and Twitter [PODCAST]

August 14, 2014 by Janet Kennedy

Dr. April C. Foreman

Get Social Health talks to Dr. April C. Foreman (or @DocForeman to her social media following). She is a Licensed Psychologist serving Veterans in Louisiana as a Suicide Prevention Coordinator and is a leader of the Twitter Chat #SPSM every Sunday night on Suicide Prevention and Social Media.[read more]