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Beyond the Buzz: ‘Tis the Season to Get Social

December 19, 2014 by Marie Ennis-O'Connor

With less than a week to Christmas Day, it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share ten tips to build holiday cheer into your healthcare social media marketing and get your audience in the holiday mood.[read more]

Nearly All US Hospitals Use Social Media: Now What?  

December 17, 2014 by Lonnie Hirsch

Virtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing to search how best to realize a meaningful purpose and payoff from social media.[read more]

Add Interactivity to Your YouTube Channel: Annotate!

December 15, 2014 by Michael Sherman

More than 1 billion unique users view the over 6 billion hours of video streaming each month on top video portal YouTube — and it’s not all fun and games! Serious businesses like hospitals have leveraged the channel to distribute non-static content, enhancing brand reach and personality by targeting everyday people searching for infotainment.[read more]

Steps for Attracting Patient Participants in Clinical Trials

December 14, 2014 by Dan Stempel

attracting a patient

Often, expensive delays for new drugs or grant denials are based on a lack of quality patient participation. In a world of smartphones and constant contact, finding ways to modernize the process is a fundamental necessity. The undeniable fact is that without buy-in from patients, even the best trials won't succeed.[read more]

#HCSM Tweet Chat Founder Dana Lewis [PODCAST]

December 8, 2014 by Janet Kennedy

Dana Lewis

Meet Dana Lewis, the founder of one of the most popular healthcare tweet chats, #HCSM. Dana, who has recently started a new job at Providence Health & Services, founded the first healthcare tweet-chat which often has over 1,800 tweets generated during the hour-long chat on Sunday nights at 8:00pm Central time.[read more]

Can You Own a Hashtag?

December 6, 2014 by Colleen Young

health hashtag / shutterstock

Recently, I was questioned on Twitter whether someone could own a hashtag. This led to my thinking about hashtags and hashtag communities. There’s an important distinction here. One is a tool. The other is a group of people who share a strong common interest, form relationships and interact online around a hashtag, such as #hcsmca.[read more]

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Beyond the Buzz: Doctors Who Blog - An Interview with Dr. Brian Stork

December 5, 2014 by Marie Ennis-O'Connor

I recently interviewed urologist Dr. Brian Stork - whose eponymous blog is a blend of digital health, social media, urology and bee-keeping - on the reason he blogs and if he has any advice to offer healthcare professionals who wish to blog too.[read more]

Get That Hospital Trending: How to Make an Impact on Social Media

December 5, 2014 by Jonathan Catley

social media and hospitals

The goal for most businesses today goes beyond just staying active in social media. Most want to get something trending, because it garners attention for the brand. For hospitals, that means making an impact both in the community and in the industry.[read more]

Study: What Patients Expect from Your Doctor Review Site

December 4, 2014 by Lonnie Hirsch

doctor review sites

Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare marketing professionals. A physician’s online presence may soon become a necessity to attract and retain patients, according to practice management research group Software Advice’s 2014 survey of over 4,600 US healthcare consumers.[read more]

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

November 26, 2014 by Jonathan Catley

Gen Xers.

In a February 2014 study, Catalyst Healthcare Research found that Gen Xers are using the internet to find information about medical conditions or drugs (79%) and doctors (51%). “Members of this generation are prolific and thorough searchers, turning first to Google and other search engines for all types of health and medical inquiries,” states an article on the report.[read more]

3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare

November 26, 2014 by Stewart Gandolf, MBA

Marketing tools.

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.”[read more]

Personalized Medicine: Reimbursement and Marketing Challenges

November 25, 2014 by David Avitabile

Marketing challenges.

We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are going to be winners and losers. One area I've been bullish about for a few years now is diagnostics and personalized medicine.[read more]