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Social Media

Can Cloud-Based Doctors' "Lounges" Help Keep Your Fund of Knowledge Current?

April 22, 2014 by Mike Hoaglin

checking into a doctors' "lounge"

The success of medicine largely depends on how well it develops, acquires, and uses knowledge. Yet doctors face an exploding base of bio-medical literature increasing in size and complexity. Some tools that expand the find-ability of information are free and can sleuth the stacks for you.[read more]

Beyond the C-Suite: 3 Ways to Build Customer Focus

April 21, 2014 by Dorothy Wetzel

customer focus

One of the most encouraging signs of progress in Pharma is the addition of C-suite level Customer or Patient Officers. But it may take some time for C-Suite initiatives to trickle down. Meanwhile, what can be done at the brand level? Here are three ways to jumpstart customer focus on your brand.[read more]

Hospitals and Social Media: Are You Engaging the Right Audience?

April 20, 2014 by Jonathan Catley

Engaging your patients

Many hospitals are using social media as part of a broader marketing strategy with the goal of engaging patients. A recent study, however, suggests that hospitals that actively manage their online presence may not be attracting the audience they had hoped to reach.[read more]

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

April 11, 2014 by Jonathan Catley

LinkedIn for physician marketing

Reliance on referrals, of course, varies by discipline -- but every medical professional can benefit from maintaining a LinkedIn profile. Here are five ways to market yourself on LinkedIn that can boost your visibility within the medical field and bring your name more quickly to mind when colleagues need to make referrals.[read more]

Zyrtec's Healthcare Social Media Campaign

April 11, 2014 by Nicola Ziady

Zyrtec's clever Facebook app

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies to "walk" their pet without going outside.[read more]

exclusive

Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

April 11, 2014 by Marie Ennis-O'Connor
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Would you know what to do if your reputation was damaged online? Knowing how to maintain your online reputation is an essential component of healthcare marketing. This installment of Beyond the Buzz takes you through the steps needed to help your healthcare organization handle a social media crisis.[read more]

How to Use Youtube for Healthcare Marketing

April 11, 2014 by Michael Sherman

Youtube healthcare marketing

Creating a presence on Youtube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. That’s why you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.[read more]

On the Road Again for Cancer Connections

April 10, 2014 by Andrew Schorr

web savvy patient

Over the next couple of weeks I will be traveling thousands of miles on long-distance flights to connect with other patients, in person. My personal mission is to help give voice to patients and facilitate the dialogue between patients and medical experts.[read more]

What Your Practice Can Learn from Hospitals Doing Social Media Right

April 7, 2014 by Jonathan Catley

social media and your medical practice

Hospitals like the Mayo Clinic and Cleveland Clinic have embraced Facebook and social media whole-heartedly and are doing it "right." Although your practice may not be a giant like these two medical centers, there are lessons you can learn from their experience.[read more]

Wearables and Seizures? Interview with John Hixson of UCSF

April 7, 2014 by Denise Silber

John Hixson

We interviewed Dr. John Hixson, the Principal Investigator for a VHA-based clinical study examining the use of online communities and social media to improve the self-management abilities of patients suffering from seizures. He is a speaker for Doctors 2.0 & You 2014.[read more]

Clinical Trial Engagement Apps Leverage Social, Rewards, Predictive Analytics

April 6, 2014 by Deanna Pogorelc

clinical trial app

A challenge sponsored by Eli Lilly, UBC, Enlight Biosciences and the Partnerships in Clinical Trials meeting asked developers to submit ideas for using mobile platforms to educate, engage and empower participants enrolled in clinical studies.[read more]