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Social Media

Does Pinterest Make Sense for Medical Practices?

November 1, 2014 by Jonathan Catley

Are you Pinteresting?

At first, the popular social media site, Pinterest, may seem better suited to companies that sell home decor, food or craft items. However, this social media phenomenon can be useful for medical practices, too, if you know how to use it wisely.[read more]

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Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

October 31, 2014 by Marie Ennis-O'Connor

Calls-to-action (CTAs) are a useful addition to your healthcare content marketing toolbox, increasing the likelihood readers will take action and engage with you further. Learn out how to incorporate CTAs wherever you publish online.[read more]

The Public Physician: @Doctor_V guest on #hcsmca

October 29, 2014 by Colleen Young

The Public Physician

33 Charts was one of the first blogs I followed and Dr. Bryan Vartabedian (@Doctor_V) one of the first people I followed on Twitter. On Wednesday, October 29 at 9pm ET, Bryan will join #hcsmca to talk about the public physician and his new e-book, The Public Physician.[read more]

Make Your Hospital's Facebook Page a Content Generator

October 28, 2014 by Michael Sherman

Your hospital's Facebook page

It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of business. Here are two tips to liven up your page and make it a digital destination.[read more]

Cancer Social Media: A Story of Wins and Losses

October 24, 2014 by Andrew Schorr

social media 

Social media that connects me to other people with cancer—especially the specific cancers I have dealt with—has been a godsend to me. But I have felt pain in online social media, too. And lately, in the groups I follow, there has been a lot. Between the wins and losses, there can be hope, even confidence, but there can be uncertainty, too.[read more]

Social Media Safety: Virtual Connections Provide Realtime Results

October 23, 2014 by Michael Sherman

social media and natural disasters

Natural disasters including hurricanes, floods, tornadoes, earthquakes or even pandemics like the 2014 Ebola outbreak in Liberia can change lives forever. Fortunately, today’s social media tech can bring peace of mind with just a few quick clicks.[read more]

The Healthcare Hashtag Project: #Ebola

October 23, 2014 by Janet Kennedy

Tom Lee, Co-Founder of Symplur

Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur, about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.[read more]

Keep the Social Media Conversation Moving

October 21, 2014 by Michael Sherman

When it comes to social media and business, it is definitely all about the conversation! Social media content for healthcare differs from what other verticals require in that the genre is fundamentally personable and emotive. After all, you’re dealing with the most intimate topics: health and wellness.[read more]

Articles about Disclosure in Online Communities

October 20, 2014 by Colleen Young

Stanford Medicine X

Since presenting on the panel at Stanford Medicine X called Communicating the Experience of Illness in the Digital Age, I’ve been giving more thought on the importance and role of self-disclosure in building online health communities. Here are a few papers that Jeana Frost, Meredith Gould and I found.[read more]

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Beyond the Buzz: The Beginners' Guide to Healthcare Blogs

October 18, 2014 by Marie Ennis-O'Connor
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In an earlier Beyond the Buzz column, I outlined 7 reasons that healthcare professionals should blog. If it inspired you to start your own blog but you aren’t sure where to begin, then today’s article is for you. I am going to show you the first steps to take to get your healthcare blog up and running.[read more]

Why I Tweet My Presentations

October 15, 2014 by Colleen Young

I often schedule tweets to appear during my presentations. I primarily do this to give credit where credit is due, not to pick out key messages of my talks. The 140 character snippets of my talks that resonate I leave to the audience’s discretion to tweet or not. In fact, I like to see their interpretations of my presentation.[read more]

#hcsmca: Taking Stock at 4 Years

October 14, 2014 by Colleen Young

HCSMCA

#hcsmca is 4 years old and has grown into a vibrant community where people gather to discuss all things healthcare and social media in Canada. This community has successfully leveraged Twitter to engage people across roles, professions and borders in health care.[read more]