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Social Media

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]


Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

July 18, 2014 by Marie Ennis-O'Connor

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]

10 Things Hospital Leadership Need to Know About Social Media and Marketing

July 18, 2014 by Nicole Fisher

healthcare social media 

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.[read more]


BioPharma Beat: No, the Facts Don't Always Speak for Themselves

July 14, 2014 by David Davidovic

BioPharma Beat

Shouldn't healthcare be all about making evidence-based decisions? Shouldn’t we credit research and data more than just anecdotal stories? At least that’s what we’re led to believe when we hear about the millions of dollars, high hurdles, and years it takes to approve new diagnostics, drugs and devices.[read more]

Healthcare Employees Plus Social Media Can Spell T-R-O-U-B-L-E

July 13, 2014 by Michael Sherman

Social media is a powerful information tool that has revolutionized how we communicate with each other on a daily basis. From saving lives in the wake of natural disasters to helping people in medical distress find organs, it promises incredible positive potential – yet also harbors some hidden dangers.[read more]

Health Care Social Media Review #57: The Ketchup Edition

July 11, 2014 by David Harlow

Welcome to Health Care Social Media Review #57. Warhol's Heinz 57 works insisted upon being included as part of the visual theme for the current edition. To discover the connection between ketchup and health care social media, read on.[read more]

What the FDA's New Social Media Guidance Means for Marketers

July 11, 2014 by Pam Todd

FDA providing guidance.

The FDA is rolling out new recommendations for use of internet and social media by the pharmaceutical industry. They spell out the FDA’s thinking on two topics that have not been specifically addressed before: utilization of platforms that restrict the number of characters you can use and how to correct misinformation on third-party sites.[read more]

Socialcam: Mobile Video Sharing Made Easy

July 7, 2014 by Michael Sherman

mobile video sharing

Social media, specifically video, is getting bigger every day, and with YouTube being the second largest search engine in the world, it is very important to have video content readily available. Socialcam is a free mobile video-sharing app and site with Instagram-like filters and all the social features you expect.[read more]


Beyond the Buzz: Ten Tips for Healthcare Tweeters

July 4, 2014 by Marie Ennis-O'Connor

Beyond the Buzz

Doctors, nurses, health researchers and patients are using Twitter to educate and build a global healthcare community. In today’s article I will share with you ten tips to engage effectively and get more out of the Twitter healthcare experience.[read more]

FDA Offers Guidance on Social Media Etiquette for Medical Device Manufacturers

July 4, 2014 by Jonathan Catley

On June 18, 2014, the US Food and Drug Administration (FDA) released draft guidelines regarding how medical device manufacturers could use social media, Twitter, and other space-limited platforms and for the purpose of responding to misinformation.[read more]

Animated GIFs: A New Tool to Get Attention on Twitter

June 30, 2014 by Michael Sherman

How to use GIFs on Twitter / shutterstock

Healthcare facilities and hospitals have utilized Twitter in interesting ways. Twitter recently announced that now you can share and view animated GIFs on as well as its iPhone and Android apps. For a healthcare facility this could be another fun way, similar to Twitter’s Vine service, to capture a visitor's attention.[read more]