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Social Media

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

April 11, 2014 by Jonathan Catley

LinkedIn for physician marketing

Reliance on referrals, of course, varies by discipline -- but every medical professional can benefit from maintaining a LinkedIn profile. Here are five ways to market yourself on LinkedIn that can boost your visibility within the medical field and bring your name more quickly to mind when colleagues need to make referrals.[read more]

Zyrtec's Healthcare Social Media Campaign

April 11, 2014 by Nicola Ziady

Zyrtec's clever Facebook app

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies to "walk" their pet without going outside.[read more]

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Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

April 11, 2014 by Marie Ennis-O'Connor
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Would you know what to do if your reputation was damaged online? Knowing how to maintain your online reputation is an essential component of healthcare marketing. This installment of Beyond the Buzz takes you through the steps needed to help your healthcare organization handle a social media crisis.[read more]

How to Use Youtube for Healthcare Marketing

April 11, 2014 by Michael Sherman

Youtube healthcare marketing

Creating a presence on Youtube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. That’s why you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.[read more]

On the Road Again for Cancer Connections

April 10, 2014 by Andrew Schorr

web savvy patient

Over the next couple of weeks I will be traveling thousands of miles on long-distance flights to connect with other patients, in person. My personal mission is to help give voice to patients and facilitate the dialogue between patients and medical experts.[read more]

What Your Practice Can Learn from Hospitals Doing Social Media Right

April 7, 2014 by Jonathan Catley

social media and your medical practice

Hospitals like the Mayo Clinic and Cleveland Clinic have embraced Facebook and social media whole-heartedly and are doing it "right." Although your practice may not be a giant like these two medical centers, there are lessons you can learn from their experience.[read more]

Wearables and Seizures? Interview with John Hixson of UCSF

April 7, 2014 by Denise Silber

John Hixson

We interviewed Dr. John Hixson, the Principal Investigator for a VHA-based clinical study examining the use of online communities and social media to improve the self-management abilities of patients suffering from seizures. He is a speaker for Doctors 2.0 & You 2014.[read more]

Clinical Trial Engagement Apps Leverage Social, Rewards, Predictive Analytics

April 6, 2014 by Deanna Pogorelc

clinical trial app

A challenge sponsored by Eli Lilly, UBC, Enlight Biosciences and the Partnerships in Clinical Trials meeting asked developers to submit ideas for using mobile platforms to educate, engage and empower participants enrolled in clinical studies.[read more]

HCP Use of Social Media for Recruitment [INFOGRAPHIC]

April 5, 2014 by Nicola Ziady

Social media and recruitment

Physicians are becoming more adventurous and optimizing their digital footprint. As social recruitment continues to grow, physician job seekers are smart to network online, as there are more opportunities than by traditional methods.[read more]

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LinkedIn Influencers: Good or Bad for Pharma?

April 3, 2014 by Paul Tunnah

PharmaPhorum with Paul Tunnah

My cynical side feels that the LinkedIn Influencer program was initially skewed by the desire to get more C-level exec profiles created and give a podium to those who, ultimately, are the decision-makers at LinkedIn’s biggest corporate clients. But there is a happy(ish) ending to this story.[read more]

Ways to Enhance Your Hospital's Instagram Presence

April 2, 2014 by Michael Sherman

Instagram for hospitals

It is essential that businesses, including healthcare facilities, have a presence on the social web. While many people are using a tablet or smartphone to access Twitter and Facebook, Instagram, the popular-photo sharing social network, has now surpassed Twitter with more active users, according to a report by eMarketer.[read more]