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Beyond the Buzz: 14 Unwritten Rules of Healthcare Tweeting

August 1, 2014 by Marie Ennis-O'Connor

Twitter is a conversation, and just as you observe conversation etiquette in real life, when it comes to healthcare tweeting there are unwritten rules, too. If you are new to Twitter, becoming familiar with these rules will ease your transition into its culture; if you are already an experienced tweeter, see how you score on your Twitter etiquette.[read more]

Interview with Healthcare Digital Futurist Fard Johnmar [PODCAST]

August 1, 2014 by Janet Kennedy

Fard Johnmar

Fard Johnmar, healthcare digital futurist and co-author of "ePatient 2015 - 15 Surprising Trends Changing Health Care," speaks to Janet Kennedy on the Get Social Health podcast. Instead of looking back, Fard is looking ahead and using his unique perspective to vision how digital and social media can and is impacting healthcare.[read more]

9 Success Keys: How to Make Your Social Media Truly Engaging

July 31, 2014 by Stewart Gandolf, MBA

social media engagement

In healthcare marketing, social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. But curiously, the meaning of social media’s companion buzzword, engagement, is often fuzzy.[read more]

FDA Social Media Guidance: Hangout on Air

July 29, 2014 by David Harlow

FDA

Last month, the FDA released draft guidance on social media and internet platforms with character space limitations and a separate draft guidance for correcting misinformation posted online. I discussed these guidance documents with Kathi Browne in a Google+ Hangout on Air.[read more]

How Physicians Can Leverage Online Tools to Improve Marketing Strategies

July 28, 2014 by Jonathan Catley

digital marketing

Running a private practice is a business, just like any other, and marketing is a key part of creating a connection not only with potential patients, but also with networking partners and collaborates. Consider some ways a physician can leverage online tools to expand his or her reach.[read more]

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How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014 by Michele Nemschoff
1

Hadoop to the rescue?

One of the biggest challenges that our information-driven healthcare industry faces is the fact that data is growing faster than healthcare organizations can consume it. 80% of medical data is unstructured, yet clinically relevant. The Big Data solution could be Hadoop and the Enterprise Data Hub.[read more]

Blogging vs. Other Social Channels

July 27, 2014 by Christina Thielst

social media toolbox

Lately I've been thinking about the fact that I'm not blogging as much. In the old days (2005 to 2011ish), my blog was my primary social media outlet, and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.[read more]

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What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah

pharmaphorum

Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]

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Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

July 18, 2014 by Marie Ennis-O'Connor

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]

10 Things Hospital Leadership Need to Know About Social Media and Marketing

July 18, 2014 by Nicole Fisher

healthcare social media 

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.[read more]