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Social Media

Keep the Social Media Conversation Moving

October 21, 2014 by Michael Sherman

When it comes to social media and business, it is definitely all about the conversation! Social media content for healthcare differs from what other verticals require in that the genre is fundamentally personable and emotive. After all, you’re dealing with the most intimate topics: health and wellness.[read more]

Articles about Disclosure in Online Communities

October 20, 2014 by Colleen Young

Stanford Medicine X

Since presenting on the panel at Stanford Medicine X called Communicating the Experience of Illness in the Digital Age, I’ve been giving more thought on the importance and role of self-disclosure in building online health communities. Here are a few papers that Jeana Frost, Meredith Gould and I found.[read more]

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Beyond the Buzz: The Beginners' Guide to Healthcare Blogs

October 18, 2014 by Marie Ennis-O'Connor

In an earlier Beyond the Buzz column, I outlined 7 reasons that healthcare professionals should blog. If it inspired you to start your own blog but you aren’t sure where to begin, then today’s article is for you. I am going to show you the first steps to take to get your healthcare blog up and running.[read more]

Why I Tweet My Presentations

October 15, 2014 by Colleen Young

I often schedule tweets to appear during my presentations. I primarily do this to give credit where credit is due, not to pick out key messages of my talks. The 140 character snippets of my talks that resonate I leave to the audience’s discretion to tweet or not. In fact, I like to see their interpretations of my presentation.[read more]

#hcsmca: Taking Stock at 4 Years

October 14, 2014 by Colleen Young

HCSMCA

#hcsmca is 4 years old and has grown into a vibrant community where people gather to discuss all things healthcare and social media in Canada. This community has successfully leveraged Twitter to engage people across roles, professions and borders in health care.[read more]

Secure Physician Network: Brainstorming for Cures [PODCAST]

October 14, 2014 by Janet Kennedy
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Greg Chang

Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations. In 2011, the platform was spun off as a med-tech startup called for[MD]. Here's our interview with Greg Chang, the co-founder.[read more]

Making a Connection: How to Humanize Physician Marketing

October 12, 2014 by Jonathan Catley

Humanize your physician marketing

What does it mean to humanize your brand? It is a prevalent catchphrase in healthcare marketing. Patients are no longer just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions, who look for deals and who want that personal connection with their doctor.[read more]

Attracting New Patients With Facebook's New Local Awareness Ads

October 11, 2014 by Michael Sherman

Facebook's New Local Awareness Ads

In the past, if you were a drug store or an urgent care center, you would probably display a sign somewhere publicly or rent a billboard when trying to attract a local audience. Now all you need to do is market your product or service digitally on Facebook to increase your client base.[read more]

Social Media and FDA Regulation for Medical Devices

October 10, 2014 by Jonathan Catley

FDA

Over the last year, the FDA has begun to more strictly monitor marketing and advertising materials for medical devices over social media platforms. Therefore, it is important for medical device marketers to be aware of the risks of using certain social media platforms to promote a product.[read more]

Common Mistakes to Avoid When Marketing Your Medical Practice Online

October 9, 2014 by Jonathan Catley

marketing mistakes

Internet marketing can help your medical practice grow, help to sell your auxiliary products and services and put important health information in the hands of patients between appointments. However, Internet marketing is not without its pitfalls. Be careful to avoid these common online marketing mistakes.[read more]

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Is Facebook the Next Big Thing in Healthcare?

October 8, 2014 by Paul Tunnah

Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Specifically, the “rumours” that the company has plans to tap into the health space with some new offerings.[read more]

Social-Business Intranet Empowers and Engages Geisinger Health Employees

October 3, 2014 by Lonnie Hirsch

Marcy Marshall, Geisinger Health

What do you do about internal communications when health system employees—thousands of them—feel their voice is not being heard? Marcy Marshall, Director of Employee Communications at Geisinger Health, talks with Lonnie Hirsch about changing a culture, and building—from the ground up—an effective and successful social-business intranet.[read more]