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Social Media

HelpAround Opens Up the Diabetes Patient Discussion

August 18, 2014 by Shay Moser

Yishai Knobel, CEO & co-founder of HelpAround

“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for the diabetes community. “We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”[read more]

Andre Blackman: Sustain or Die Manifesto [PODCAST]

August 18, 2014 by Janet Kennedy

Andre Blackman

Andre Blackman is an influential and connected agent of change/innovation within the health care community. He is very passionate about the intersection of media, technology and useful innovative concepts as it relates to the improvement of population and systemic health.[read more]

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Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

August 15, 2014 by Marie Ennis-O'Connor

Social media is a two-way conversation that requires you to listen more than you talk. With increasing numbers of patients turning to the Internet to research their health and joining online patient communities to discuss their care, it is good practice to have a system in place for monitoring what is being said about you online.[read more]

Doc Foreman: Suicide Education and Twitter [PODCAST]

August 14, 2014 by Janet Kennedy

Dr. April C. Foreman

Get Social Health talks to Dr. April C. Foreman (or @DocForeman to her social media following). She is a Licensed Psychologist serving Veterans in Louisiana as a Suicide Prevention Coordinator and is a leader of the Twitter Chat #SPSM every Sunday night on Suicide Prevention and Social Media.[read more]

Leveraging Social Media to Support Your Cause

August 13, 2014 by Michael Sherman

ALS viral campaign

In the past few weeks, you may have come across videos of your friends dumping a bucket of ice cold water on their heads. This viral campaign isn’t just about how to stay cool during these hot summer months. It’s about raising awareness for Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig’s Disease.[read more]

Patient Engagement: From Idea to Proof

August 11, 2014 by Anne Weiler

In the last year, patient engagement has gone from buzzword to a clinically proven solution to rising healthcare costs. A study published in 2013 in Health Affairs found that engaged patients in the first year of the study were 8% less expensive that non-engaged patients in the base year.[read more]

Your Employees Are Your Best Brand Ambassadors

August 6, 2014 by Michael Sherman

brand ambassadors or employees?

As Facebook’s organic reach diminishes and Twitter still struggles to generate meaningful engagement, your employees are the simplest and brightest way to distribute your information to the masses: they’re your brand’s unofficial social media ambassadors.[read more]

3 Ways to Keep Patients Engaged During Long-Term Clinical Trials

August 4, 2014 by Dan Stempel

patient engagement

Every clinical marketer knows how valuable every patient is to a clinical trial. Attracting patients is a huge challenge, so it is critical not to lose participants through disinterest or isolation. Fortunately, the digital age provides marketers with more tools than ever to keep patients engaged during a long-term clinical trial.[read more]

I Want My Sex Life Back! TMI, or Gold for Online Communities?

August 4, 2014 by Colleen Young

health community / shutterstock

“I want my sex life back! Before my breast cancer diagnosis, my husband and I used to…” Wait! Stop reading before this goes any further. It’s TMI (too much information). Or is it? Not in my opinion as an online community builder. These types of conversations are priceless for online patient and caregiver communities.[read more]

List of Health Care Social Media and Digital Influencers on Twitter

August 4, 2014 by Barbara Ficarra

Marie Ennis-O’Connor recently compiled a list of 84 health care social media and digital influencers on Twitter. This phenomenal platform gives a voice to patients and consumers, and it helps start the conversation with doctors, nurses and other health care professionals.[read more]

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Beyond the Buzz: 13 Unwritten Rules of Healthcare Tweeting

August 1, 2014 by Marie Ennis-O'Connor
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Twitter is a conversation, and just as you observe conversation etiquette in real life, when it comes to healthcare tweeting there are unwritten rules, too. If you are new to Twitter, becoming familiar with these rules will ease your transition into its culture; if you are already an experienced tweeter, see how you score on your Twitter etiquette.[read more]

Interview with Healthcare Digital Futurist Fard Johnmar [PODCAST]

August 1, 2014 by Janet Kennedy

Fard Johnmar

Fard Johnmar, healthcare digital futurist and co-author of "ePatient 2015 - 15 Surprising Trends Changing Health Care," speaks to Janet Kennedy on the Get Social Health podcast. Instead of looking back, Fard is looking ahead and using his unique perspective to vision how digital and social media can and is impacting healthcare.[read more]