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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor

SlideShare the free online slide hosting service, is the world’s largest professional content sharing community. However it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

NC Doctors' Day: Thank Your Local MD

March 23, 2015 by Janet Kennedy

Pam Highsmith

The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide. I spoke with Pam Highsmith, Director of Development at the NCMS about the awards, the nominees and how North Carolinians can vote in the program.[read more]

3 Quick Ways to Boost Your Hospital's Social Media Strategy

March 20, 2015 by Michael Sherman

Social Media Strategy

As you can see from its growing popularity, social media is not a passing fad for healthcare marketing. Social media is a long-term bet, and you need time to really build out your efforts. Nevertheless, there are some quick ways for your current strategy to pay off sooner rather than later. Here are three suggestions.[read more]

Healthcare Reputation Management in a Web 3.0 World

March 16, 2015 by Michael Sherman

Online reputation management

Review sites are popping up everywhere, and it’s more important than ever that the reputation of your hospitals and physicians are up to par. Positive reviews can speak volumes and encourage referrals. Here are some ways to boost your number of reviews and refine your reputation management techniques.[read more]

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Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence

March 13, 2015 by Marie Ennis-O'Connor
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You probably already know how many followers you have on Twitter, but do you know where they are located or the best time to catch them online? In today’s article, I will share with you three free-to-use tools to help you measure your Twitter influence and reach.[read more]

Medical Futurist Dr. Bertalan Meskó [PODCAST]

March 11, 2015 by Janet Kennedy

Dr. Bertalan Meskó

Dr. Bertalan Meskó is a digital renaissance man for healthcare. He is an author, TEDx speaker, teacher, consultant, and medical futurist. Dr. Meskó shared his personal story of how he became a medical doctor, a PhD in genomics but still felt he had to honor "the geek" inside and embrace a career he designed for himself as a medical futurist.[read more]

Top Digital Platforms for Your Healthcare Marketing

March 10, 2015 by Jonathan Catley

digital platforms

One of the many reasons healthcare marketing professionals hesitate to jump right into digital is due to its fragmentation. Which platform should you focus on first? Which platforms should you avoid? Which platform is going to provide the best ROI? All of the available choices can seem terribly overwhelming.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

The Yoga Nurse: Annette Tersigni [PODCAST]

March 2, 2015 by Janet Kennedy

Annette Tersigni

What is Yoga Nursing? Yoga Nursing® is a new brand, trend and movement in health care, nursing and yoga created by Annette Tersigni, holistic RN, stress relief, back safety expert and medical yoga therapist. Here's my conversation with Annette.[read more]

How to Take Great Smartphone Photos for Social Media

March 1, 2015 by Michael Sherman

We don’t always have a digital camera on us to capture great photos or videos. Most of us, however, do have smartphones. Today, all smartphones make it very simple to take photos or video and easily post to your social media channels. Here are some tricks to make those photos and videos look great for a professional audience.[read more]

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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor
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The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

How to Make Your Blogs Go Viral

February 26, 2015 by Michael Sherman

blog content

The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved?[read more]