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Social Media

Cancer Social Media: A Story of Wins and Losses

October 24, 2014 by Andrew Schorr

social media 

Social media that connects me to other people with cancer—especially the specific cancers I have dealt with—has been a godsend to me. But I have felt pain in online social media, too. And lately, in the groups I follow, there has been a lot. Between the wins and losses, there can be hope, even confidence, but there can be uncertainty, too.[read more]

Social Media Safety: Virtual Connections Provide Realtime Results

October 23, 2014 by Michael Sherman

social media and natural disasters

Natural disasters including hurricanes, floods, tornadoes, earthquakes or even pandemics like the 2014 Ebola outbreak in Liberia can change lives forever. Fortunately, today’s social media tech can bring peace of mind with just a few quick clicks.[read more]

The Healthcare Hashtag Project: #Ebola

October 23, 2014 by Janet Kennedy

Tom Lee, Co-Founder of Symplur

Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur, about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.[read more]

Keep the Social Media Conversation Moving

October 21, 2014 by Michael Sherman

When it comes to social media and business, it is definitely all about the conversation! Social media content for healthcare differs from what other verticals require in that the genre is fundamentally personable and emotive. After all, you’re dealing with the most intimate topics: health and wellness.[read more]

Articles about Disclosure in Online Communities

October 20, 2014 by Colleen Young

Stanford Medicine X

Since presenting on the panel at Stanford Medicine X called Communicating the Experience of Illness in the Digital Age, I’ve been giving more thought on the importance and role of self-disclosure in building online health communities. Here are a few papers that Jeana Frost, Meredith Gould and I found.[read more]

exclusive

Beyond the Buzz: The Beginners' Guide to Healthcare Blogs

October 18, 2014 by Marie Ennis-O'Connor
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In an earlier Beyond the Buzz column, I outlined 7 reasons that healthcare professionals should blog. If it inspired you to start your own blog but you aren’t sure where to begin, then today’s article is for you. I am going to show you the first steps to take to get your healthcare blog up and running.[read more]

Why I Tweet My Presentations

October 15, 2014 by Colleen Young

I often schedule tweets to appear during my presentations. I primarily do this to give credit where credit is due, not to pick out key messages of my talks. The 140 character snippets of my talks that resonate I leave to the audience’s discretion to tweet or not. In fact, I like to see their interpretations of my presentation.[read more]

#hcsmca: Taking Stock at 4 Years

October 14, 2014 by Colleen Young

HCSMCA

#hcsmca is 4 years old and has grown into a vibrant community where people gather to discuss all things healthcare and social media in Canada. This community has successfully leveraged Twitter to engage people across roles, professions and borders in health care.[read more]

Secure Physician Network: Brainstorming for Cures [PODCAST]

October 14, 2014 by Janet Kennedy
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Greg Chang

Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations. In 2011, the platform was spun off as a med-tech startup called for[MD]. Here's our interview with Greg Chang, the co-founder.[read more]

Making a Connection: How to Humanize Physician Marketing

October 12, 2014 by Jonathan Catley

Humanize your physician marketing

What does it mean to humanize your brand? It is a prevalent catchphrase in healthcare marketing. Patients are no longer just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions, who look for deals and who want that personal connection with their doctor.[read more]

Attracting New Patients With Facebook's New Local Awareness Ads

October 11, 2014 by Michael Sherman

Facebook's New Local Awareness Ads

In the past, if you were a drug store or an urgent care center, you would probably display a sign somewhere publicly or rent a billboard when trying to attract a local audience. Now all you need to do is market your product or service digitally on Facebook to increase your client base.[read more]

Social Media and FDA Regulation for Medical Devices

October 10, 2014 by Jonathan Catley

FDA

Over the last year, the FDA has begun to more strictly monitor marketing and advertising materials for medical devices over social media platforms. Therefore, it is important for medical device marketers to be aware of the risks of using certain social media platforms to promote a product.[read more]