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Social Media

The Compelling Case for Doctors to Warmly Embrace Social Media

November 23, 2014 by Lonnie Hirsch

Internet-related communications channels have become, for most medical practices, a primary means to reach, engage and attract new patients. In short, a doctor’s marketing and new business development efforts will be most productive when “fishing where the fish are biting.” But…few doctors embrace the social media opportunity.[read more]

Your Hospital Social Media Benchmark: How Do You Rank?

November 21, 2014 by Stewart Gandolf, MBA

For the second consecutive year, Mayo Clinic has landed the top spot on the list of the Top 100 Most Social Media Friendly Hospitals for 2014. Over 800 facilities were indexed, pulling Facebook and Twitter stats to determine which are “doing the best job of connecting with their patients through social media.”[read more]


What Healthcare Can Learn from the G20 Summit

November 18, 2014 by Paul Tunnah

At the G20 summit taking place in Australia, the world’s leaders have gathered to discuss some of the most pressing global issues. If the world’s leaders can step away from their national tribes for a few days to tackle the big issues, maybe it’s something we should try on a more regular basis in healthcare?[read more]

Online Patient Community Building in Hospitals [PODCAST]

November 17, 2014 by Janet Kennedy

With the advent of easily accessible digital technology and online access, resources are now available to create and support a patient community. Dan Hinmon, President of Hive Strategies, specializes in helping hospitals and healthcare organizations set up their own patient communities.[read more]


Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014 by Marie Ennis-O'Connor

Today’s article offers 25 content ideas suitable for any healthcare blog. These suggestions are designed for those of you who are just starting to blog and also for those who may already be blogging but find you are running out of ideas.[read more]

Content Strategy for Healthcare [PODCAST]

November 10, 2014 by Janet Kennedy

Ahava Leibtag

Meet Ahava Leibtag: content strategist, writer, website consultant, and President of Aha Media Group. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch specific segments of our conversation, check the time stamp content below.[read more]

Using SlideShare Infographics to Create an Unforgettable Visual Voyage

November 7, 2014 by Michael Sherman

The innovative professional website SlideShare can now create a Professional Journey for its participants. This feature automatically fashions a dynamic vista encapsulating their professional arc through an artful presentation of details like educational institutions attended, positions held, even endorsements from fellow physicians.[read more]

Siri, Marry Me! and Other Tales from the Technology Frontier

November 6, 2014 by Fard Johnmar

Apple's iPhone

I’m interested in how technology shapes the very human aspects of health. How we feel. How we perceive the world. How we care for others — and how they care for us. Here are three tales from the frontier of health and technology that I think you’ll enjoy.[read more]

How to Develop Tweets That Will Get Consumers Chirping

November 3, 2014 by Michael Sherman

Twitter for marketing

Twitter is a phenomenal social networking tool. But to stay on top of your game, you have to provide content that differentiates itself from background noise. Here are three tempting tweets that will absorb attention and give your brand a boost.[read more]

Facebook Update for Healthcare [PODCAST]

November 3, 2014 by Janet Kennedy

Shelley Heinrichs of Proclaim Interactive

Social media for healthcare invariable includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.[read more]

Does Pinterest Make Sense for Medical Practices?

November 1, 2014 by Jonathan Catley

Are you Pinteresting?

At first, the popular social media site, Pinterest, may seem better suited to companies that sell home decor, food or craft items. However, this social media phenomenon can be useful for medical practices, too, if you know how to use it wisely.[read more]


Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

October 31, 2014 by Marie Ennis-O'Connor

Calls-to-action (CTAs) are a useful addition to your healthcare content marketing toolbox, increasing the likelihood readers will take action and engage with you further. Learn out how to incorporate CTAs wherever you publish online.[read more]