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Beyond the Buzz: Live-Tweeting the Medicine X Experience

September 19, 2014 by Marie Ennis-O'Connor
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Live-tweeting a healthcare conference is a way to socialize your event, share knowledge and expand community, but like so much in social media there is a world of difference between doing it and doing it well. Follow my tips to get the most from your next live-tweeting experience.[read more]

Are Those Cute Baby Pictures in the Doctor's Office Offending HIPAA?

September 18, 2014 by Stewart Gandolf, MBA

Pictures and Privacy

Baby pictures have a nearly universal “human touch” appeal. On the social media scale of cuteness, engagement and share-ability, babies, kids and grandkids are at the top. But evidently “cute” has its limits when baby pictures are publically posted, as they commonly are, in doctors’ offices.[read more]

Entrepreneurs Hacking Healthcare [PODCAST]

September 15, 2014 by Janet Kennedy

Startup Weekend is a global network of passionate leaders and entrepreneurs that create an environment to share ideas, form teams and launch startups - all in a 54 hour weekend! Startup Weekend hosts over 1,000 weekend events annually around the globe focused on a mission to inspire, educate and empower individuals, teams and communities.[read more]

OCR Audits: The Skinny

September 11, 2014 by David Harlow

Old-school medical records / shutterstock

Linda Sanches, Senior Advisor, Health Information Privacy, at OCR, DHHS, spoke with Tom Sullivan (@GovHITeditor) at the HIMSS Media #HITprivacy and security conference in Boston on September 9, 2014 about OCR HIPAA compliance audits. See the Storify after the jump.[read more]

3 Ways Physicians Can Increase Their Social Media Following

September 11, 2014 by Jonathan Catley

social media 

Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be exciting, confusing, fun, and frustrating all at the same time. Here are three ways physicians and marketers can actively pursue a larger social media audience.[read more]

The Benefit of Being a Vocal Cancer Patient

September 8, 2014 by Andrew Schorr

cancer patient / shutterstock

I am delighted to tell you that 850 people affected by cancer today, the vast majority of them patients themselves, recently took the time to answer our 33-question survey. No one was paid, and there was no outside sponsor. The survey was an effort of Patient Power and our research partner, Aptel Research.[read more]

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When Is Social Media Anti-Social?

September 3, 2014 by Paul Tunnah

pharmaphorum

Good social media channels have clearly articulated rules around how you can engage, normally based around some basic principles. But it’s not always that simple in reality - something which was reinforced to me in a discussion with a friend of mine who had just been booted out of a LinkedIn group.[read more]

Personalize Your Hospital with Instagram's Hyperlapse App

September 2, 2014 by Michael Sherman

Instagram recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech video equipment. For a healthcare facility, this app has much untapped marketing potential. Here are four ways you can put it to work at your facility to enhance brand awareness.[read more]

Crowdfunding Cancer Research: Martin (Marty) Smith

September 2, 2014 by Janet Kennedy

Marty Smith

Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Taking the challenge as a call to action, Marty rode a bike across America, started a business and launched not one but two crowdfunding platforms for cancer research.[read more]

Post or Perish? Disseminating Scientific Research and the Kardashian Index

September 1, 2014 by Anne Weiler

Publish or perish has long been the mantra of academic research. While this used to be limited to peer-reviewed journals, researchers are increasingly needing to include public outreach through social media to their list of communication vehicles.[read more]

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Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

August 29, 2014 by Marie Ennis-O'Connor

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness. There are several ways that healthcare professionals can benefit from creating their own blogs.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]