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Social Media

Becoming an Instagram Influencer: 3 Things You Need to Know

May 22, 2015 by Michael Sherman

Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.[read more]

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Beyond The Buzz: A Beginner's Guide to Facebook Advertising for Your Healthcare Brand

May 21, 2015 by Marie Ennis-O'Connor

This week's Beyond The Buzz takes you you step-by-step through the process of creating a winning Facebook ad campaign for your healthcare brand.[read more]

The Healthcare Omnichannel Challenge

May 13, 2015 by Christopher Fox

While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill to climb in order to deliver an omnichannel patient experience.[read more]

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Democracy Comes to Healthcare

May 12, 2015 by Paul Tunnah

The recent General Election in the UK gave everyone the chance to make their voice heard. The patient, who most acutely feels the impact of healthcare decisions, should likewise be able to exercise their democratic right to have their say – and what better place to do so than at a health-related conference?[read more]

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Beyond the Buzz: The Ultimate List of the Best Free Social Media Management Tools for Your Healthcare Marketing

May 8, 2015 by Marie Ennis-O'Connor

Staying on top of your social media activities can be time consuming; today’s article shows some useful tools to help you manage your time more efficiently and effectively. As an added bonus, they are free and easy to use.[read more]

A Starter-Pack of Tips for Social-Media-Shy Doctors

May 8, 2015 by Lonnie Hirsch

If a significant group of people (i.e. prospective patients and patients) is influenced by social media, then metaphorically speaking, doctors who want to attract new patients should be fishing where the fish are biting. Here are some tips and tactics to help widen your social media comfort zone.[read more]

MediKidz: Super Heroes for Health Education

May 4, 2015 by Janet Kennedy

MediKidz

Dr. Kate Hersov is a pediatrician who works with children in difficult health situations. She was frustrated that there was no child-friendly or age appropriate information to give them that would explain their complicated or difficult health conditions. MediKidz Super Heroes, a graphic novel inspired style of literature, has bridged the gap for children and adults.[read more]

Healthcare Hackathon for Caregivers

April 24, 2015 by Janet Kennedy

Caregivers of people with dementia face many challenges. To aid in problem solving for them, NCHICA, NW AHEC and Quintiles sponsored a healthcare hackathon in Durham, NC on April 11-12, 2015. Get Social Health was there to capture the "Voices of the Healthcare Hackathon."[read more]

Using Data to Improve Patient Satisfaction Scores

April 22, 2015 by Abby Norman

As healthcare becomes more and more a quality driven industry, finding innovative methods of tracking, analyzing and making use of data collected on patient experience is going to be key to raising patient satisfaction scores.[read more]

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Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog

April 17, 2015 by Marie Ennis-O'Connor

It's not enough to write great content on your healthcare blog and simply hope that people will find it. You need to actively promote it so that the maximum number of people can learn from you. Here are 20 tried and tested ways to drive more traffic to your healthcare blog.[read more]

Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic

April 14, 2015 by Jonathan Catley

Engaging the elderly

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this statement, you’d be right.[read more]

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Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]