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Medical Devices

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

It Takes More Than Technology to Change Health Behaviors

April 14, 2014 by Stephanie Kreml

technology & health behaviors / shutterstock

Changing how people take care of themselves (e.g., taking prescriptions, diet, adequate exercise) has been very difficult, and it will take more than technology. That having been said, here are four technological innovations that might have a fighting chance of changing behaviors.[read more]

Fundings in Medtech 2009-2014: A Contrarian View

April 5, 2014 by Patrick Driscoll

medtech

Medtech excels at crafting plain and simple solutions to disease, suffering, high healthcare costs and clinical need. Not every solution is a blockbuster — but medtech has proven its ability to keep pushing the treatment envelope by innovating a little further to gain a bit more edge on outcome or cost or both.[read more]

X-Ray Dosimeter Improves Radiation Dose Management in Real-Time: Or, How a Little Badge Provides Real-Time Radiation Dose Data

April 1, 2014 by Siemens Healthcare

x-ray dosimeter

When Dr. Tobias Struffert prepares for an intervention, he dons his scrubs along with the film dosimeter and his lead apron, and then clips on an additional item: a 4 x 4 centimeter badge with a yellow bird printed on it. The badge is part of RaySafe i2TM, an active dosimetry system.[read more]

Customer Service Portal for Medical Equipment Saves Time and Work

March 31, 2014 by Siemens Healthcare

medical scanner

If you are wondering how to manage the performance and maintenance of various medical scanners, biomedical engineer Tobias Schröer from St. Johannes Hospital in Dortmund, Germany, can offer helpful insights. His greatest challenge at the moment is to network 35 different scanners into a common imaging repository.[read more]

Mobile Health Startups Focus on Wellness, Service, Safety and Analytics

March 31, 2014 by Bill Crounse

incubation program

I recently had an opportunity to serve as a mentor for ten startup companies that are currently participating in an incubation program in Kansas City known as the Sprint Accelerator powered by TechStars. Companies were selected from entries that came from across the country.[read more]

Turn Your Medical Device's User Manual into an Online Marketing Tool

March 28, 2014 by Jonathan Catley

medical device user manual

Education is one of the tried and true tools of any medical device marketer. In-person training is effective, but not always practical. Technology, however, has made it easier than ever for medical device marketers to make available educational materials that can help sell a product.[read more]

exclusive

Telemedicine Robots Let Doctors "Beam" into Hospitals

March 27, 2014 by Natalie Yeadon

telemedicine (photo: InTouch Health, RP-7i ROBOT)

Remote presence robots are allowing physicians to “beam” themselves into hospitals to diagnose patients and offer medical advice during emergencies. These telepresence robots are expanding access to medical specialists, which has been a real advantage in rural areas where there is often a shortage of doctors.[read more]

Clinical and Technology Focus of New Medtech Startups

March 26, 2014 by Patrick Driscoll

medtech

Since January 2011, a total of 245 new medtech companies have been founded and added to the Medtech Startups Database from MedMarket Diligence. The companies represented here cover a surprising range of innovations and clinical applications.[read more]

exclusive

Eliminating Shades of Gray in Anatomy: 7 Personalized Healthcare Tests

March 26, 2014 by Phil Cohen

personalized healthcare

Personalized healthcare changes the healthcare industry for the better because patients receive care tailored to their unique genetic makeup. There's still a lot of research that needs to be done, but take a look at these seven personalized healthcare tests that are currently being researched and developed.[read more]

Crowdsourcing Doctors’ Insights on What Works Best

March 23, 2014 by Deanna Pogorelc

crowdsourcing medical insights (image from App Store)

SharePractice is a social medical reference app that physicians can use to search thousands of diagnoses and see what treatments their peers have found to be effective. Users must be physicians, nurses or medical students – the first step SharePractice takes is to verify them, Brandeis said – and it’s free for them to join.[read more]

A Medical Device Recall of an EHR-like Product

March 22, 2014 by Tim Gee

McKesson

The recent recall (links below) for McKesson’s Anesthesia Care system raises interesting questions about potential information system failure modes as well as what system/software functions cross the imaginary line between unregulated EHRs and regulated medical devices.[read more]