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How the US Healthcare Industry Can Encourage Fitness Tracking

October 15, 2014 by Cameron Graham

Fitness tracking

Wearable technology, mainly in the form of fitness tracking devices, has established a foothold in the consumer market. According to a survey of 979 U.S. adults, 25.1 percent of adults track their weight, diet, or exercise using a digital fitness tracker or smartphone-based app. The healthcare potential of such patient-generated data is huge.[read more]

Will Shear Wave Elastography Make an Impact in Liver Disease?

October 15, 2014 by Jeffrey Bundy

Shear wave elastography uses ultrasonic waves to detect extremely small changes in tissue displacement, resulting in highly sensitive and reliable diagnostic images. Of the non-invasive imaging methods to diagnose fibrosis from chronic liver disease, ultrasound may be the most accurate and cost-effective option.[read more]

Little Things Do Make a Big Difference: Globalizing Personal Health

October 14, 2014 by Nicole Fisher

Dr. Anita Goel

In a world where nearly 4 billion people lack access to basic health care, the need for mobile testing using simple methods such as a single drop of blood could have momentous impacts on care. The level of individualized, near real-time care could become a reality in the developing world, as well as in many remote areas of the industrialized world.[read more]

Social Media and FDA Regulation for Medical Devices

October 10, 2014 by Jonathan Catley

FDA

Over the last year, the FDA has begun to more strictly monitor marketing and advertising materials for medical devices over social media platforms. Therefore, it is important for medical device marketers to be aware of the risks of using certain social media platforms to promote a product.[read more]

Apple Health App: A First Taste

September 24, 2014 by David E Williams

I was brave (or stupid enough) to download iOS8 on my iPhone recently. It was neat to see a Health icon pop up on the home screen, and I had a chance to give it a quick look. I think Health is going to lead the market, but not dominate. Here’s my logic.[read more]

How to Focus Your Medical Device Marketing Strategies?

September 12, 2014 by Jonathan Catley

If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For instance, if you are producing a surgical tool specific to neonatal services, why would you market it to a family practice physician?[read more]

Enterprise Dose Management Is Radiology's Opportunity to Lead

August 24, 2014 by Erica Carnevale

AHRA 2014

In a session at last week’s AHRA annual meeting titled, “An Executive Guide to Implementing a Successful Enterprise Dose Solution,” Chris Tomlinson, MBA, director of radiology at the Children’s Hospital of Philadelphia, urged administrators to not be myopic.[read more]

How to Tackle Vague Requirements in Health IT and Medical Device Software

August 22, 2014 by Shahid Shah

health IT / shutterstock

These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on complex software systems in government, medical devices, healthcare IT, and biomedical IT I find that tackling vague requirements is one of the most pervasive and difficult problems to solve.[read more]

The Role of Ultrasound Guidance in Heart Valve Procedures

August 19, 2014 by Jeffrey Bundy

heart surgery / shutterstock

Diseases of the aortic and mitral valves are the most common heart valve disease, affecting more than five percent of the population. One way to get a complete view of the structure and function of the heart valves is with transesophageal echocardiography (TEE).[read more]

First Steps in Inbound Marketing for Medical Device Companies

August 15, 2014 by Chen Sirkis

inbound marketing (Photo: MikeBlogs)

Inbound Marketing places focus on creating engaging, valuable content that attracts people who need what you are selling. Medical device professionals can benefit from Inbound Marketing by following these three steps to get started.[read more]

GM Recalls Are Bad, But Medical Device Recalls Are Worse

August 12, 2014 by Casey Quinlan

morcellator

Imagine needing, and getting, a hysterectomy, only to discover that the surgical procedure itself turned you into an advanced stage cancer patient? That's exactly what's been going on since power morcellators became common in laparoscopic uterine surgery to remove fibroids.[read more]

Fast-Forward Scanning

August 11, 2014 by Siemens Healthcare

Aarthi Scans

In this video, Dr. P. Vignesh and V. Govindarajan from Aarthi Scans in Chennai, India, share how they managed to reduce MRI scan time by 20 percent. Now they are able to scan more patients per day and provide them quickly with a diagnosis of the health problems they are facing.[read more]