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Medical Devices

Apple Health App: A First Taste

September 24, 2014 by David E Williams

I was brave (or stupid enough) to download iOS8 on my iPhone recently. It was neat to see a Health icon pop up on the home screen, and I had a chance to give it a quick look. I think Health is going to lead the market, but not dominate. Here’s my logic.[read more]

How to Focus Your Medical Device Marketing Strategies?

September 12, 2014 by Jonathan Catley

If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For instance, if you are producing a surgical tool specific to neonatal services, why would you market it to a family practice physician?[read more]

Enterprise Dose Management Is Radiology's Opportunity to Lead

August 24, 2014 by Erica Carnevale

AHRA 2014

In a session at last week’s AHRA annual meeting titled, “An Executive Guide to Implementing a Successful Enterprise Dose Solution,” Chris Tomlinson, MBA, director of radiology at the Children’s Hospital of Philadelphia, urged administrators to not be myopic.[read more]

How to Tackle Vague Requirements in Health IT and Medical Device Software

August 22, 2014 by Shahid Shah

health IT / shutterstock

These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on complex software systems in government, medical devices, healthcare IT, and biomedical IT I find that tackling vague requirements is one of the most pervasive and difficult problems to solve.[read more]

The Role of Ultrasound Guidance in Heart Valve Procedures

August 19, 2014 by Jeffrey Bundy

heart surgery / shutterstock

Diseases of the aortic and mitral valves are the most common heart valve disease, affecting more than five percent of the population. One way to get a complete view of the structure and function of the heart valves is with transesophageal echocardiography (TEE).[read more]

First Steps in Inbound Marketing for Medical Device Companies

August 15, 2014 by Chen Sirkis

inbound marketing (Photo: MikeBlogs)

Inbound Marketing places focus on creating engaging, valuable content that attracts people who need what you are selling. Medical device professionals can benefit from Inbound Marketing by following these three steps to get started.[read more]

GM Recalls Are Bad, But Medical Device Recalls Are Worse

August 12, 2014 by Casey Quinlan

morcellator

Imagine needing, and getting, a hysterectomy, only to discover that the surgical procedure itself turned you into an advanced stage cancer patient? That's exactly what's been going on since power morcellators became common in laparoscopic uterine surgery to remove fibroids.[read more]

Fast-Forward Scanning

August 11, 2014 by Siemens Healthcare

Aarthi Scans

In this video, Dr. P. Vignesh and V. Govindarajan from Aarthi Scans in Chennai, India, share how they managed to reduce MRI scan time by 20 percent. Now they are able to scan more patients per day and provide them quickly with a diagnosis of the health problems they are facing.[read more]

5 Online Statistics That Can Impact Medical Device Marketing

August 8, 2014 by Dan Stempel

medical device marketing / shutterstock

Medical device marketers who don't change their methods are missing a huge opportunity to communicate to prospective patients, educate them about their product's benefits, and motivate them to take an action. With that in mind, here are five online statistics that can improve the effectiveness of your medical device marketing strategy.[read more]

Interview with Jim Welch, EVP, Sotera Wireless

August 8, 2014 by Tim Gee

ViSi Mobile monitor

This interview is with a long established thought leader in patient monitoring and alarm notification, Jim Welch. Jim has demonstrated a knack for bringing a fresh approach to long-term persistent problems in monitoring, nursing vigilance and patient care.[read more]

Using Teleradiology to Become Independent from RIS [VIDEO]

August 7, 2014 by Erica Carnevale

radiology / shutterstock 

Innovative Radiology covers a couple of hospitals, and Houston Medical Imaging is its primary medical imaging facility. The organization also provides readings for about 30 other facilities. This video is a case study on how Innovative Radiology uses teleradiology to become independent from specific RIS vendors.[read more]

exclusive

BioPharma Beat: Imagination Is More Important Than Innovation

August 5, 2014 by David Davidovic

I know that this will sound like heresy to most people in the “innovation machine” who could never accept that anything can be more important than innovation itself. But, in my view, innovation is more of the process and the output – and is not the actual catalyst.[read more]