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Medical Devices

Disruptive Innovation or "Woo"?

December 15, 2014 by David Harlow

The term "disruptive innovation" gets bandied about quite a bit, and in recent weeks and months, it has been applied to the designs of Patrick Soon-Shiong and Elizabeth Holmes on changing medicine and health care. The former is focused on cancer diagnostics and treatments, the latter, on blood tests.[read more]

Intelligent Insights on mHealth, Wearable Devices and Consumer Behaviors

December 15, 2014 by Bill Crounse

wearable device / shutterstock

I was invited to mHealth to provide a keynote at a side meeting organized by the Intelligent Health Association. Association founder Harry Pappas and his team deserve kudos for organizing a truly stellar line-up of educational topics and for delivering a sizeable audience for the participating speaker and panelist presentations.[read more]

The Ministry of Health in Oman Moves from Analog to Digital Radiography

December 12, 2014 by Erica Carnevale

Hamdan Al Nasri, Head of Radiology Services, Ministry of Health, Oman, discusses how the organization has made the switch from analog to digital radiography, and the benefits that it has experienced since the switch has been made.[read more]

Inbound Marketing for Medical Devices: Mistakes to Avoid

December 10, 2014 by Jonathan Catley

Medical device marketing: what not

More and more companies are turning to an Inbound marketing strategy as we approach 2015 and the Medical Device industry is no different. An important aspect to any marketing strategy no matter what industry you're in is learning from your mistakes. Before you can figure out what strategy works, you have to figure out what not to do.[read more]

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Adapting to Millennials with Health Care Technology

December 10, 2014 by Charlie Kimball

Home health monitoring is going to increase in use over the next few years as doctors and patients seek more information, and the group of people most likely to embrace it wholeheartedly is the Millennials. Leveraging the reasons this is so could open up a market as large as the Boomers over the next decade.[read more]

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Prefilled Syringes: A Ready Answer to Saving Billions of Dollars and Mitigating Medical Errors

December 2, 2014 by Varsha Jain

prefilled syringe / shutterstock

Within the $70 billion plus global market for injectable drugs, one specialty segment – the prefilled syringe – has garnered noteworthy popularity since the 1980s. Given that prefilled syringes have seamlessly adapted to contemporary medical demands, their popularity doesn’t come as a surprise.[read more]

Telemedicine Market Shows Strong Growth Due to Healthcare Changes

November 19, 2014 by David Avitabile

Telemedicine

In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of more than 56 percent between 2013 and 2018.[read more]

Technology Migration in Global Wound Closure Markets

November 15, 2014 by Patrick Driscoll

wound closure tech / shutterstock

Drawn from our recent report on the global market for wound closure products, Report #S192, the distribution of the technologies on the market now, and in the future, for wound closure reveals the continued migration of advanced technologies from western economies to the developing markets.[read more]

Exponential Learning at Exponential Medicine

November 14, 2014 by Bill Crounse

This week I had the honor to attend and serve as faculty at what is perhaps a dream conference for those of us who care about technology, science, health and medicine. The conference was Exponential Medicine, sponsored by Singularity University.[read more]

Is a Slide Presentation a Worthy Medical Device Marketing Tool?

November 13, 2014 by Jonathan Catley

If keeping your marketing content engaging is a problem, then a slide presentation makes sense. Slides offer a visual package that changes every few seconds. Consider how adding a slide show to your current medical device marketing campaign might give it a boost.[read more]

Sensors Offer New Power to Improve Health

November 12, 2014 by Joseph Kvedar

health tech: sensors

Sensor technology is going through a sort of Moore’s law type period: the technology is becoming cheaper, smaller, easier to power. The most mainstream example of how this can affect health care are the systems that combine continuous glucose monitoring with insulin pumps in type I diabetes (so-called artificial pancreas).[read more]

Surgical Sealants and Glues in Wound Closure

November 4, 2014 by Patrick Driscoll

Sealants and glues have become an entrenched, though not dominant, aspect of routine clinical practice in wound closure. These technologies have demonstrated efficacy that has warranted their use independent of other closure technologies, such as traditional sutures and staples, or as adjuncts to them.[read more]