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Medical Devices

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

July 22, 2014 by Dan Stempel

In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)

July 16, 2014 by Dan Stempel

Medical Device Marketing

Many medical device companies with innovative technologies are eager to reach out to the end consumers: patients. If only they could reach and educate these patients, surely those patients would go to their [name your specialty] doctor and demand they use the company’s technology given its clear superiority. But some obstacles remain.[read more]

Doctors 2.0 & You Interview of Dr. Rafael Grossmann [VIDEO]

July 9, 2014 by Denise Silber

Dr. Rafael Grossmann

Michael Weiss interviews Dr. Rafael Grossmann, trauma surgeon and Google Glass Explorer, a healthcare professional of many “firsts,” including for the demonstration of Google Glass at our conference last year, shortly after Glass was made available.[read more]

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5 Breakthrough Technologies in Orthopedic Rehabilitation

July 8, 2014 by Phil Cohen

Image via Hydroworx

Orthopedic rehabilitation is a constantly evolving field. Advances in science and an increasingly better understanding of orthotics have allowed doctors and other medical professionals to give patients more advanced rehab options.[read more]

Remote Monitoring Is on the Rise

July 5, 2014 by Indy Kavelaars

remote monitoring

Worldwide, 3 million patients have a remote monitoring device at home that is monitored by a professional caregiver, states a new report by Berg Insight. Whether this market will grow is not a question, but HOW this market will evolve -- that is the important question.[read more]

Secure Messaging Middleware Market Defined

July 3, 2014 by Tim Gee

Messaging middleware provides integration with and transport for data or communications between users, applications and medical devices. The data streams between these entities are mediated by software to orchestrate secure message flow, message payload and can even generate new messages based on the content of data streams.[read more]

Q&A Part Two: Technology & Healthcare Efficiency—Not Always the Perfect Match

June 26, 2014 by Kenneth Walz

healthcare technology / shutterstock

David Lee Scher, M.D., is a cardiac electrophysiologist and a pioneer in remote patient monitoring, adopting such devices to his medical practice more than 13 years ago. In this interview, we discuss challenges in development and adoption of these technologies.[read more]

Enhancing the "Coolness Factor" in Our Later Years

Making aging "cool" / shutterstock

Recently, I spoke at the spring meeting of the Buck Institute for Research on Aging. My talk focused on how we can build better designs into products intended to help with the aging process. This would involve making “uncool” medical technologies into “cool” accessories of aging.[read more]

Technology and Healthcare Efficiency: Not Always the Perfect Match

June 21, 2014 by Kenneth Walz

Technology and healthcare efficiency.

Q&A Interview with David Lee Scher, M.D., discussing challenges in development and adoption of these technologies in today's healthcare environment. Dr. Scher is a cardiac electrophysiologist and a pioneer in remote patient monitoring, adopting such devices to his medical practice more than 13 years ago.[read more]

Glucose Monitoring Research Drives More Promises Than Answers

June 17, 2014 by Patrick Driscoll

Glucose monitoring.

Technologies in development for less-invasive or non-invasive glucose monitoring are legion, and many are very promising, but you can’t fill out a deposit slip with these promises. Frequently, such alternatives are based on the premise of quantifying blood glucose by sensitively detecting glucose in other fluids other than blood.[read more]

The Leaked NY Times Report and Digital Marketing for Medical Devices Are Closely Related

June 16, 2014 by Chen Sirkis

Most medical devices engage in traditional marketing methods rather than newer techniques that may be more cost effective to their business. Like The New York Times, it might be time to move ahead and see that the world is changing, and what has worked in the past has no place in today’s world. It is time to start moving online.[read more]

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Self-Tracking Is Just the Beginning for Wearables Applications

June 3, 2014 by Jocelyn Riseberg Scheirer
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Wearable tech

The majority of wearable sensors in the market right now are designed to help people to develop good, healthy habits. But what about a sensor that rebukes you when you’ve indulged? A trend toward “Punitive Technology” includes some experimental devices that buzz, shock or otherwise punish the wearer when an unwanted behavior occurs.[read more]