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Medical Devices

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Using Advanced Social Intelligence to Understand the Patient Journey

March 30, 2015 by Robert Gardner

advanced social intelligence

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. Today the dynamics have completely shifted in the “open social age.”[read more]

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BioPharma Beat: The Uberization of Healthcare - A Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Robot Scientists Offer New Drug Discoveries, Improved Research Efficiency

February 12, 2015 by Travis McKnight

Some deep-learning machines already developed, like Eve, an artificially-intelligent 'robot scientist', are helping medical researchers make drug discoveries faster and much cheaper, according to an article published in the Royal Society journal Interface.[read more]

Wearable Tech, CES2015, and the Quantified Self of Healthcare

February 2, 2015 by Lonnie Hirsch

Scanning the innovative horizon for healthcare delivery and medical marketing, CES2015 was a digital bellwether for wearable technology and other patient-based (consumer) devices. By one tally the CES show had about 300 health and biotech exhibitors, an increase of 35 percent over the 2014 show.[read more]

Correct Use of Logos in Presentations of Medtech Companies

January 30, 2015 by Chen Sirkis

I had a discussion with a new venture-backed client about the use of logos in presentations. The client wanted the company’s logo on each slide, as many do. I maintained that this could be counterproductive. Here's why you shouldn't have a logo on each slide.[read more]

Interview with Sailesh Chutani, CEO of Mobisante

January 27, 2015 by Tim Gee

Mobisante ultrasound system

My first exposure to Mobisante and their disruptive diagnostic ultrasound system was the mHealth Summit in November of 2010. I recently got Sailesh Chutani, co-founder and CEO of Mobisante, on the phone and we discussed their product strategy — a software based diagnostic ultrasound that runs on a variety of consumer electronics platforms.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

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Crowdsourcing Citizen Superheroes

January 16, 2015 by Mike Hoaglin, MD

PulsePoint

PulsePoint is a new smartphone app and dispatch service that connects nearby CPR-trained first responders to victims in real-time. First responders who opt-in to the free service are alerted to the emergency by push notification on their iOS or Android smartphone and are directed to the scene.[read more]

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BioPharma Beat: Wearables for Health - A Mile Wide and an Inch Deep

January 12, 2015 by David Davidovic

I'm reporting from the third day of CES 2015 in Las Vegas. The majority of the innovations I've seen do not address healthcare, or even wellness; instead they are very enticing tools – some would say toys or just fashion items – for those who are already highly motivated and perhaps obsessive about tracking and quantifying themselves.[read more]

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Congenital Hearing Deformities at the Brink of a Breakthrough

January 12, 2015 by Nishita Pereira-Gracias

ear surgery / shutterstock

The team at University College of London has created an exact replica of a human ear with the help of 3D scanning and printing technology, and while the procedure has already been tested on rats with successful results, human testing is projected to begin soon. It's a procedure that could mark the end of microtia in humans.[read more]

Surgical Sealants and Glues in the Balance of Wound Closure

January 5, 2015 by Patrick Driscoll

Sealants and glues are emerging as important adjunctive tools for sealing staple and suture lines, and some of these products also are being employed as general hemostatic agents to control bleeding in the surgical field. Manufacturers have also developed surgical sealants and glues that are designed for specific procedures.[read more]

Words to Avoid in Your Medical Marketing Communication

December 20, 2014 by Chen Sirkis

words to avoid / shutterstock

There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so. Here are the first 10 words to avoid when you create your next medical device marketing materials.[read more]