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The Keys to a Successful Facebook Ad Campaign

April 22, 2015 by Michael Sherman

When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). Facebook is well aware of that fact – that’s why they are now using that data to their advantage.[read more]

Transparency: How Healthcare Cost Competes with Real Value

April 21, 2015 by Lonnie Hirsch

price transparency

Price transparency cuts in two directions. On one hand, price transparency—and knowing the cost of medical procedures in advance—is a major plus for public awareness. On the other hand, price is not the only consideration for truly wise (and informed) shoppers.[read more]

Addressing Medicare Cuts

April 17, 2015 by Abby Norman

Yesterday, the house made a fascinating bipartisan decision to repeal the current Medicare payment model and implement what they term the “doc fix” for reimbursing physicians for their Medicare/Medicaid patients. But the problems to be solved with the reimbursement process are far more complex than a relatively simple patch could possible rectify.[read more]

Strategies for Payer Negotiation

April 15, 2015 by Abby Norman

When it comes to procuring and maintaining your contracts with payers, there is perhaps no skillset greater to possess than that of the art of payer negotiation. In today’s market, healthcare organizations need to have a very clear understanding of where they stand amid the competition.[read more]


Strengthening Global Healthcare Systems Through Public-Private Partnerships

April 8, 2015 by Roland Chalons-Browne

Following the recent financial close of the Bilkent Integrated Healthcare Campus in Ankara – Turkey’s third and largest-ever healthcare public-private partnership (PPP) – it seems a good moment to take stock of the role PPPs are playing in today’s healthcare systems. As such, I would like to share some thoughts on this topic.[read more]

From the Health Innovator’s Collaborative: Providing Better Care with Less

April 6, 2015 by Anne Weiler

As someone once said, “I would have written a shorter letter but I didn’t have time.” Stanford Professor Dr. Arnold Milstean started his talk for the Health Innovator’s Collaborative, on “Providing Better Care With Less,” by saying that if he knew his topic better he would only have 4 slides instead of 8.[read more]

Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System

March 31, 2015 by Brad Wright

price transparency / shutterstock

The longstanding belief is that if we just give consumers more information about their health care, they will make more rational decisions, there will be increased competition, and the quality of health care will improve as the cost of health care comes down. Here's why I don't think it's that simple.[read more]

Sovaldi: An Example of Price Discrimination

March 30, 2015 by David E Williams

Price discrimination

The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook example of price discrimination in action. Allowing and even encouraging price discrimination is good global health policy. It encourages innovation and lessens global disparities.[read more]

The Real Cost of Specialty Pharmacy

March 27, 2015 by Abby Norman

Specialty drug spending

Is the investment in specialty pharmacy accreditation and services worth it? The healthcare arena is currently being dominated by decrees of “lowering cost without compromising quality” and that’s no small feat, particularly when it’s looking like forgoing these expensive drugs may have a very negative impact on patient care.[read more]

Online Bill Pay Starts to Accelerate in Healthcare

March 22, 2015 by David E Williams

A handful of startups have made the online bill pay process more consumer oriented, with the idea of improving collection rates, lowering administrative costs, and increasing patient satisfaction with the process. I’ve interviewed the CEOs of two such companies, Simplee and PatientPay.[read more]

Entrepreneurs Must Integrate Mission-Driven Strategic Investors

March 17, 2015 by Shahid Shah

Strategic investments / shutterstock

When an investment helps promote a firm’s strategy in some way, it’s often labeled a “strategic investment.” For example, when a health system embarking on an ACO strategy invests in a patient engagement startup that can further the ACO mission, it could be called a strategic investment.[read more]

3 Tips for Great Health Care Management

March 13, 2015 by Alleli Aspili

health care management / shutterstock

The act of demanding social capital expenditure will go a long way in instilling specific and long-lasting reforms in the healthcare system. How do you manage a team to ensure quality health care delivery? We have three tips to elevate health care management to greatness–along with real-life stories of organizations that did it right.[read more]