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4 Key Signs It's Time to Outsource Your RCM

January 28, 2015 by Andy Salmen

What some people fail to appreciate is that RCM isn’t just about getting the bill out of the door. In fact, billing is just one of the many tasks you need to accomplish before being paid. Here are four key signs that it might time to consider outsourcing the revenue cycle management functions of your practice.[read more]

3 Timely Factoids to Make You a Smarter Marketer

January 28, 2015 by Lonnie Hirsch

marketing data

Keeping pace with a shifting landscape makes it more challenging to market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of them—could drive adjustments in your marketing thinking.[read more]

Avoiding Meaningful Use Penalties

January 27, 2015 by Andy Salmen

If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences for failing to attest to Stage 1, and problems facing those who are now entering Stage 2 of MU.[read more]

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

January 26, 2015 by David Avitabile

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

New Marketing: Improving Service Line Profitability (Part One)

January 25, 2015 by Stewart Gandolf, MBA

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

How to Optimize Post Conversion

January 24, 2015 by Abby Norman

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]

Price Transparency in Healthcare Still Lacking

January 23, 2015 by Bill Crounse

price transparency

Despite “health insurance reform” and the supposed rise of “consumerism” in healthcare, the system is still far from transparent or market-driven when it comes to the price of almost anything. Why we as consumers continue to tolerate this is a mystery.[read more]

Use Your Healthcare Content to Create Video Value

January 22, 2015 by Michael Sherman

video healthcare content

You know you have stellar content — now’s the time to make it come alive in a fresh new way through the inherent appeal of the video form. Turn words into images, and static images into moving ones: your fan base will definitely notice, and your reputation as industry icon will only increase.[read more]

Will It Be About Patients This Time?

January 22, 2015 by Tim Kilpatrick

We are beginning the third transformational wave of trying to improve health care outcomes and reduce costs. Will it be mostly about patients, their recovery and overall well-being? Will it require provider and health plan alignment to ensure excellent customer service, coordinated care and patient tailored outcomes?[read more]

The Folly of High Deductible Health Plans

January 21, 2015 by David E Williams

They used to call high deductible health plans “consumer-directed” plans. That was before people realized there is nothing particularly consumer driven about them. A recent poll – not the first of its kind – shows that people with high deductible plans tend to forego care. In fact they skip both unneeded and needed care.[read more]

JP Morgan Healthcare Conference Becomes a Shopping Mall for Wall Street

January 21, 2015 by Nicole Fisher

The past week, San Francisco was overrun with more neckties than the city has ever seen at one time. In customary form, the annual JP Morgan Healthcare Conference kicked off a global, multiday shopping spree and advertising expo for large and small, traditional and boutique, biotech and life science companies, and the investors who love them.[read more]

How Your Hospital Marketing Programs Can Improve Public Health

January 20, 2015 by Jonathan Catley

Is hospital marketing a tool that can do more than just sell medical services? Diabetes, hypertension, obesity – these are all public concerns much more likely to affect the local population than Ebola, yet they are often overlooked. How can hospitals work to promote better health in their communities?[read more]