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Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)

July 21, 2014 by Dan Stempel

In the first blog, I introduced the challenges device companies commonly face with DTC marketing and the advantages of using a new digital approach. In this post, I discuss which device companies are ideally suited to the strategy.[read more]

Passive Medical Income While You Sleep?

July 18, 2014 by Tony Mork

medical income

Generating revenue from a website is not a strange concept. Unless of course, you are a doctor. Most medical professionals consider their websites as information portals with nothing to do with e-commerce, but as the money dries up with the actual practice of medicine, you need to consider some alternatives to bolster falling revenues.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)

July 16, 2014 by Dan Stempel

Medical Device Marketing

Many medical device companies with innovative technologies are eager to reach out to the end consumers: patients. If only they could reach and educate these patients, surely those patients would go to their [name your specialty] doctor and demand they use the company’s technology given its clear superiority. But some obstacles remain.[read more]

Health Business TV: Concierge Medicine, Provider Engagement, and HIPAA

July 13, 2014 by David E Williams

In this fourth episode of Health Business TV, I discuss my mixed feelings about concierge medicine, the 29.3% price hike Blue Cross Blue Shield is imposing on us for next year, Quantia’s provider engagement platform, and the recent video series I recorded about HIPAA.[read more]

An Easy Way to Improve the Cash Flow of a Medical Practice

July 13, 2014 by Marco Terry

cash flow / shutterstock

Does your medical practice have cash flow problems? This is a common problem for small and growing medical practices. Learn one simple technique that will help you improve your cash flow and financial stability.[read more]

Physician Compensation 101: How Doctors Get Paid

July 11, 2014 by Abby Norman

How do doctors get paid?

If you’ve ever tried to understand all the various methods by which doctors are paid in the U.S. and found yourself completely and utterly baffled, you’re not alone. Here’s a handy guide to help you understand the various methods by which physicians can be paid.[read more]

Encyclopedia Britannica: The Playbook for Pharma Business Model Evolution

July 10, 2014 by Dorothy Wetzel

Encyclopedia Britannica

You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia Britannica story so relevant for Pharma. The company blew up its 244 year-old business model to adapt to the changing marketplace. So how can their transformation guide Pharma’s increasingly urgent need to transform its business model?[read more]

Where Cash Is King, What Happens to Patients?

July 10, 2014 by David E Williams

photo: volperic via photopin cc

I’ve started hearing more about physician practices that are opting out of the health insurance system and taking cash for services. In theory, physicians should be able to offer the same level of care while reducing overhead costs and splitting some of the savings with patients. If those patients have high-deductible plans it should work out for everyone.[read more]

Healthcare Progress Depends On "E Interventions"

July 10, 2014 by Tim Kilpatrick

What are “E Interventions”? These patient interventions don’t qualify for Medicare Part A (hospital), Part B (physician), Part C (health plan) or Part D (medicines) reimbursement. Yet “E Interventions” can significantly improve patient outcomes and reduce cost, as two innovative programs are demonstrating.[read more]

The First Amendment, in Your Medicine Cabinet

July 10, 2014 by Nicole Fisher


Pharmaceutical promotion has been the backbone of prescription drug sales for decades, with sales driving everything from drug access to stock prices to research and development. So what happens when the third largest industry in the United States changes the way it promotes products? We might find out.[read more]

Is the Hospital of the Future Not a Hospital at All?

July 9, 2014 by Bill Crounse

Hospital of the future

As more and more consumers enroll in high deductible health insurance plans that are tied to health savings accounts, they will no doubt be attracted to a “hotel model” of care. Who wouldn’t rather stay in a room at the Four Seasons or a Hilton instead of a hospital, especially if you could save hundreds or even thousands of your dollars?[read more]

What Do California Insurers Pay for Mammograms? $134.41 or $1200

July 9, 2014 by Jeanne Pinder


In our new PriceCheck project, we are asking for three prices: price charged, insurance paid and you paid. What we learned: Insurance companies in California are paying prices varying by about a factor of 10, as you can see from this spreadsheet. These are some preliminary results.[read more]