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Finance

The Effectiveness of SEO vs. PPC in Physician Marketing Plans

October 24, 2014 by Jonathan Catley

SEO vs. PPC

Two of the most widely discussed online marketing strategies are SEO and PPC. Is one of these strategies more effective than the other? In a revealing case study, MD Connect conducted an empirical analysis to answer just that question.[read more]

Are ACOs Just the Managed Care of the 90's?

October 23, 2014 by Abby Norman

ACO

A major theory driving the criticism of Accountable Care is that ACOs are, in fact, just a glamorized version of the Managed Care Organizations of the 1980s and 1990s which, historically, didn’t work as intended and therefore would be a mistake to bring back into circulation.[read more]

A Quick Guide to the Marketplace Open Enrollment – Begins Nov 15

October 22, 2014 by Linda Ringquist

2015 Open Enrollment

Open enrollment is right around the corner for the Marketplace. Are you prepared? Do you know what changes are slated for 2015? Do you know the specifics for your state? Do you have the option to keep the same coverage as you had in 2014?[read more]

How Pharma Can Meet Consumer Expectations

October 21, 2014 by Michael Dermer

pharma / shutterstock

Consumers expect rewards from pharma. 63 percent of the patients in a recent survey say they want to participate in customer rewards programs. Integrating incentives into the overall patient experience is not only a solution that can drive important goals like medication adherence, but it is also what consumers expect.[read more]

Why Are My Receipts Down?

October 21, 2014 by Andy Salmen

Image: patpitchaya

While it's easy to blame low receipts on patients with unpaid balances or on insurance companies simply not paying, often the issue lies somewhere within the practice itself and whether or not it follows best practices in all areas of revenue cycle management. Here are three common areas to keep in mind when investigating low receipts.[read more]

Why the Business of Pain Management Is Big and Getting Bigger

October 20, 2014 by Chris Hoffmann

pain management / shutterstock

Through our research of the pain management market (and hereafter in this report we’ll use the terms ‘pain management’ and ‘pain medicine’ interchangeably), we’ve become convinced that the millions of patients seeking pain treatment in the U.S. could benefit from a more integrated and coordinated care approach.[read more]

Trashing Charlie Baker on Outsourcing: Uncalled For

October 19, 2014 by David E Williams

Charlie Baker (R), candidate for Governor of Massachusetts

The mud-slinging continues in the campaign for Governor of Massachusetts. This time Democrat Martha Coakley is attacking Republican Charlie Baker for outsourcing jobs when he was CEO of Harvard Pilgrim Health Care back in 1999. It’s an unfair attack. Baker should be praised instead.[read more]

Can You Afford Readmission Penalties in 2015?

October 18, 2014 by Linda Ringquist

readmission penalties

According to CMS, one in five Medicare patients discharged from a hospital are readmitted within 30 days. Just so you don’t have to do the math, that equates to 20%. CMS recently released the final regulations for 2015 in regard to readmission penalties. The major changes include new conditions as well as higher readmission penalties.[read more]

Price Transparency: The Devil is in the Detail for Hospitals

October 17, 2014 by Lonnie Hirsch

Healthcare price transparency

Hospitals, physicians and healthcare communicators are grappling with the devilish details of healthcare price transparency. With healthcare transition propelling change, the overarching goals and objectives are praiseworthy. But the high road to meaningful implementation is bumpy at best.[read more]

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The Growing Trend of Automation in Healthcare

October 17, 2014 by Doug Bennett

Image Source: Flickr

Health care is one of the hottest topics of debate these days, and no discussion about the subject is complete without a look at healthcare costs. A closer look shows that automation, when judiciously applied, can help medical organizations achieve two of their main goals: reducing healthcare costs and improving patient outcomes.[read more]

Is Hepatitis C Treatment Cost-Effective?

October 15, 2014 by Michael Kirsch

Electron Micrograph of HCV

A new hepatitis C (HCV) drug, Sovaldi, has recently been launched. The 12-week course of treatment costs $84,000, or $1,000 a pill. This bargain doesn’t include the costs of other drugs that are taken with Sovaldi as part of the treatment program. Consider these facts before deciding if hepatitis C treatment is cost-effective.[read more]

CMS Proposes Further Expansion of Rewards for Medicare: Retailer Reward Programs

October 15, 2014 by Michael Dermer

Medicare / shutterstock

On October 3, CMS proposed new safe harbors to the anti-kickback program would open the door for retailers to clearly allow customers to receive coupons and reward benefits under loyalty type programs when purchasing drugs and other services covered in whole or in part by federal health care programs.[read more]