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healthcare marketing

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

April 21, 2016 by Craig Fairfield, MBA

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.[read more]

Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call

April 15, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why mobile ads are an essential part of the healthcare marketer's toolkit.[read more]

Why Wellness Clinic Blogs Need Bylines and Bios

April 15, 2016 by Linda Dessau

In order to pass my five-point wellness clinic blog assessment, each post must include a byline and bio. Let’s look at why bylines and bios are so important, and how to make yours more effective.[read more]

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

April 14, 2016 by Michael Nicolosi

There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient.[read more]

Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine

April 12, 2016 by Stewart Gandolf, MBA

Telling a meaningful story in—one that captures the imagination and interest of a patient—is best done face-to-face. Storytelling in healthcare requires preparation and practice, but the payoff is greater case acceptance, better compliance, and best of all, improved outcomes.[read more]

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice

April 8, 2016 by Michael Nicolosi

Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure.[read more]

Tips for Appealing to Millennials: The New Healthcare Boom Market

April 6, 2016 by Gretchen Kalthoff

Is it worth taking the time and effort to specifically promote your medical marketing services to millennials? The answer seems to be a resounding yes.[read more]

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How to Market New Technology to Existing Patients

April 6, 2016 by Dennis Hung

Because many patients are used to traditional care formats, it is difficult at times to convince them of the beneficial alternatives. Here are some marketing tips to effectively convey your message.[read more]

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Mistakes Practices Make On Their Website and Social Media

April 4, 2016 by Phil Cohen

The number of mobile searches seems to go up daily with a variety of mobile devices being the main way people navigate the internet. Not having a practice’s website optimized for mobile can lead to potential patients just visiting a site that is a bit easier to navigate on their mobile device.[read more]

Digital Analytics 101 for Healthcare Marketers: "Fake" or Spam Traffic

March 30, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll explore how spam traffic can skew your website’s vital signs, making it difficult to chart your performance.[read more]

Digital Analytics 101 for Healthcare Marketers: Blogging

March 10, 2016 by Jonathan Catley

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging within the context of your digital marketing strategy.[read more]

Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings

March 9, 2016 by Tracy Knight
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There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must start with the basics: can patients find you?[read more]