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healthcare marketing

Benefits of Long-Form Content in Healthcare Marketing

May 27, 2014 by Michael Sherman

long-form content

Healthcare isn’t always “cut and dry.” It can take some detailed explaining to explain your point properly. Developing longer content is an excellent way to engage with readers, offer them genuine value and ultimately a rewarding experience. That experience can then lead them to read more and come back to you in the future for more information.[read more]

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Beyond the Buzz: How to Plan Your Healthcare Tweets for Maximum Impact

May 16, 2014 by Marie Ennis-O'Connor
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In my last Beyond the Buzz column, I shared advice on how to optimize the new Twitter profile for your healthcare marketing. I’d like to continue with the theme of healthcare marketing via Twitter this week, through sharing with you Twitter’s OwnTheMoment tool.[read more]

Strategic Planning: Find Your Core Values

April 30, 2014 by Abby Norman

core values

A healthcare organization’s core values guide all members of the healthcare system as they work to bring the best care possible to their communities. By defining core values, they can share these with patients and the mission becomes clear to all.[read more]

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Why Healthcare Needs to Be Communicated in 6 Words or Less

April 29, 2014 by Todd Wolfenbarger

Succinct healthcare marketing / shutterstock

“This is now up to me.” They’re only six words. Yet those six words sum up the new era of healthcare marketing. With the advent of the Affordable Care Act (ACA), Americans are moving from healthcare participants to healthcare consumers, with the onus of responsibility and decision-making falling more and more on the individual.[read more]

Targeted Local Medical Marketing: Quickly Build Your Online Presence

April 28, 2014 by Jonathan Catley

targeted local medical marketing

Even if your healthcare facility shows up within the first ten pages of an online search, these results are nationwide and none of your hits will convert to real patients in your office. What you need is a technique called Local Search Engine Marketing or Targeted Local Marketing.[read more]

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Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing

April 25, 2014 by Marie Ennis-O'Connor
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Twitter is currently rolling out a profile redesign to all current users (new users will get the profile design automatically). So whether you already have the new profile or you are still waiting, get ready to take full advantage of the new look for your healthcare marketing with today’s tips.[read more]

Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will

April 24, 2014 by Karen Corrigan

The number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. Others want to understand their out-of-pocket contributions. And many, many more complain about prices and pricing structures that, quite frankly, just don’t make sense.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

The Importance of Clear Communications in Clinical Trial Marketing

April 15, 2014 by Jonathan Catley

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

Multi-Screen Marketing: 17 Things You Need to Know

April 13, 2014 by Stewart Gandolf, MBA

multi-screen marketing

Achieving marketing and advertising objectives is a matter of reaching the right audience with the right message by way of the right device at the right moment. Certainly multi-screen targeting is easier said than done. To help us sort through the cross-screen maze, Google provides some insightful stats about our new multi-screen world.[read more]

Zyrtec's Healthcare Social Media Campaign

April 11, 2014 by Nicola Ziady

Zyrtec's clever Facebook app

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies to "walk" their pet without going outside.[read more]

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Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

April 11, 2014 by Marie Ennis-O'Connor
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Would you know what to do if your reputation was damaged online? Knowing how to maintain your online reputation is an essential component of healthcare marketing. This installment of Beyond the Buzz takes you through the steps needed to help your healthcare organization handle a social media crisis.[read more]