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healthcare marketing

Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will

April 24, 2014 by Karen Corrigan

The number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. Others want to understand their out-of-pocket contributions. And many, many more complain about prices and pricing structures that, quite frankly, just don’t make sense.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

The Importance of Clear Communications in Clinical Trial Marketing

April 15, 2014 by Jonathan Catley

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

Multi-Screen Marketing: 17 Things You Need to Know

April 13, 2014 by Stewart Gandolf, MBA

multi-screen marketing

Achieving marketing and advertising objectives is a matter of reaching the right audience with the right message by way of the right device at the right moment. Certainly multi-screen targeting is easier said than done. To help us sort through the cross-screen maze, Google provides some insightful stats about our new multi-screen world.[read more]

Zyrtec's Healthcare Social Media Campaign

April 11, 2014 by Nicola Ziady

Zyrtec's clever Facebook app

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer. This is a Facebook App that allows people who are suffering from allergies to "walk" their pet without going outside.[read more]

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Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

April 11, 2014 by Marie Ennis-O'Connor
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Would you know what to do if your reputation was damaged online? Knowing how to maintain your online reputation is an essential component of healthcare marketing. This installment of Beyond the Buzz takes you through the steps needed to help your healthcare organization handle a social media crisis.[read more]

How to Use Youtube for Healthcare Marketing

April 11, 2014 by Michael Sherman

Youtube healthcare marketing

Creating a presence on Youtube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. That’s why you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.[read more]

Embrace Patient Storytelling to Strengthen Your Healthcare Marketing

March 31, 2014 by Jonathan Catley

patient stories

Storytelling works as a marketing tool because people are emotionally driven. Dry numbers and logic don’t call people to take positive action to change their health the way a good story does. That's why you must begin to incorporate effective storytelling into your physician practice marketing efforts today and into the future.[read more]

Image Building at the Expense of Real Growth: A Critical Mistake

March 30, 2014 by Stewart Gandolf, MBA

critical mistake

There is a time and place for healthcare marketing and advertising that establishes and reinforces your brand and branding message. The first—and usually overriding priority—is attracting and retaining a solid patient/revenue stream. Image advertising alone comes up short.[read more]

First Principle of Enduring Success: Existing Patients First

March 27, 2014 by Lonnie Hirsch

healthcare priorities

Growth-minded healthcare organizations often assume that business development is exclusively a matter of bringing new people through the door. But patient retention, and a first-customer-first mindset, is a fundamentally sound way to protect your existing revenue base, minimize the influence of competition, and grow the practice.[read more]

More Trump Wisdom: Playing Your Winning Marketing Cards

March 14, 2014 by Lonnie Hirsch

Healthcare marketing and advertising has many more moving parts than poker; it’s a lot more complex, and usually there’s a lot more at stake for the serious participant. What’s more, the object is to reduce risk and still win a better-than-Vegas pot of gold.[read more]

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Beyond the Buzz: The Healthcare Guide to Getty Images

March 14, 2014 by Marie Ennis-O'Connor
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Getty Images, a premier supplier of stock images, has announced a new embed feature which makes it easy, legal, and free to add its images to websites, blogs, and social media platforms. This move is a welcome one for those who own a healthcare blog but have a limited budget to commission or buy photographs.[read more]