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5 Common Social Media Mistakes Doctors Make

April 14, 2017 by Ryan Kh

Healthcare professionals across the United States are finally starting to recognize the power of social media. According to research from Demi & Cooper Advertising and DC Interactive Group, 26% of clinics and hospitals use social media to engage with existing patients and reach new ones.More doctors are starting to participate in...[read more]

Four Hospital Marketing Trends to Expect in 2016

January 6, 2016 by Jonathan Catley

Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before, prize authenticity and transparency above all else, expect to be partners in their own healthcare, and are increasingly distrustful of brands. Sound like a tough bill to fill? It is.[read more]

Should patients choose doctors who are friends?

December 10, 2015 by David E Williams
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In the social media era, it’s common to read articles discussing the blurring boundaries in the doctors/patient relationship. Usually it’s some version of, “Should a doctor accept friend requests from patients on Facebook?” or “Is it ok for doctors to Google their patients?”[read more]

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Social Media Is Bad for Relationships

July 10, 2015 by Paul Tunnah
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Social media is a way of extending a virtual handshake to the entire world and finding out who extends a hand back. It’s a way of sharing your ideas and passions on a very broad scale and finding out who agrees or disagrees with your views. It’s a way of getting to know people with very diverse views on different issues and engaging in dialogue with them around these areas. In other words, it’s at the very top of the ‘funnel’ of building relationships, especially when it comes to healthcare.[read more]

Using Social Media to Promote Your Healthcare Events

July 9, 2015 by Michael Sherman
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Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public involved. While each one of these events is great and can be very insightful, none of that matters if people fail to show up.[read more]

A 12-Point Checklist For Healthcare Web Content Management

June 25, 2015 by Christopher Fox

Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. To help guide the discussion, here’s a checklist of 12 essential features you must look for when selecting a web content management system:[read more]

Social Media and Healthcare: Creating a Healthy Relationship

June 24, 2015 by Moira O'Connell
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In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world. A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty.[read more]

Summer: The Best Season for Healthcare Marketing

June 23, 2015 by Michael Sherman

Instead of doing what everyone else is doing, why not use these summer months to your advantage? They’re a great way to stand out because there is less noise and traffic online. If you are a healthcare facility, why not put a health spin on trending topics or run a competitive health campaign?[read more]

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Beyond The Buzz: The Latest Social Media Trends For Healthcare Marketing

June 12, 2015 by Marie Ennis-O'Connor

Each year for the past seven years Social Media Examiner has released its Social Media Marketing Industry Report. The report provides valuable insights into emerging trends in social media marketing. This week, we will explore three of those key trends and how they might be leveraged for your healthcare marketing.[read more]

Really Local Healthcare Marketing

June 11, 2015 by Janet Kennedy

Tyson Downs, owner of the Titan Web Agency visited Get Social Health to talk about local marketing and social media for dentists and physicians. For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it.[read more]

Carousel: Your New Weapon in Facebook Marketing

June 5, 2015 by Michael Sherman

While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. So what do you do to get attention without a tremendous amount of effort and time? The answer may just be Facebook’s New Carousel ad feature.[read more]

How Technology Is Affecting Healthcare

June 3, 2015 by Keith Tully
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We are discovering new and more innovative ways to operate and fix health issues every day. The days of saws and axes are fading and the days of lasers and gadgets are arriving. Here are just a few ways that technology is revolutionizing healthcare.[read more]