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4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

March 18, 2015 by Jonathan Catley

headlines and marketing

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines.[read more]

Blue Cross Blue Shield Provider Anthem Hacked

February 11, 2015 by Morgan Brown

Anthem Blue Cross

Anthem Inc., provider of Blue Cross and Blue Shield health insurance, revealed that hackers broke into a database housing records of 80 million Anthem customers and employees in, what the Wall Street Journal says could be the largest healthcare data breach in history.[read more]


Sequencing the Insurance Genome

February 5, 2015 by Edgar Wilson

personalized medicine / shutterstock

The President's Precision Medicine Initiative makes a lot of promises. But with all of the focus on the tech and modernity of personalized care, the importance of the policy challenges seems to be missing—undermining the very significance any potential success the new initiative might have enjoyed.[read more]


Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]


Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

The Lessons of Stuart Scott

January 7, 2015 by Andrew Schorr

Stuart Scott

Stuart Scott died January 4 at just age 49, and he is survived by daughters Sidni, 15, and Taelor, 19, who were the lights of his life. In watching and reading more about Stuart, what comes through for me is the story of a unique man who did not let cancer stop him, not once, not twice, not three times from doing what he loved—sportscasting.[read more]


The Interview: Some Lessons for Healthcare PR

December 29, 2014 by Paul Tunnah

I should be writing about my highlights for healthcare in 2014, but I’m not going to. Firstly, because it’s already being done by many others who can write far more eloquently on specific healthcare topics than I can, and secondly, because I’ve been fascinated by the whole saga surrounding Sony Pictures’ ‘The Interview’ in recent weeks.[read more]

Some Healthcare News and Views

December 19, 2014 by Kenneth Thorpe

healthcare news / shutterstock

Results were released last week from a Pfizer and Cancer and Careers survey done with Harris Poll. The survey data underscore the messages highlighted in the recent event (Cancer and Employment: Managing Work During a Health Crisis) and white paper from the Partnership to Fight Chronic Disease (PFCD) and ThinkAnthem.[read more]


Why Boeing's ACO Experiment Needs to Succeed

December 9, 2014 by Travis McKnight

This month the world’s biggest aerospace company, Boeing, is giving roughly 30,000 of its employees and retirees in the Seattle area the option to change their health care to one of two new ACOs, University of Washington Medicine Accountable Care Network or Providence-Swedish Health Alliance.[read more]

Down, Down, Down: Avoidable Errors, Uninsurance, Cost Inflation

December 9, 2014 by David Harlow

The ACA is really making a dent in uninsurance, and that's a good thing. But spending growth is likely to keep on keepin' on as we ease out of the Great Recession unless we make some fundamental changes in the health care system. At the moment, these don't seem to be in the cards.[read more]

More US Pharmaceutical Industry Downsizing

December 8, 2014 by David Avitabile

pharma downsizing

The U.S. pharmaceutical industry has taken some pretty severe hits over the past decade, and recent news suggests that it isn't over yet. On December 3rd, GlaxoSmithKline is expected to announce hundreds of job cuts in the United States, including jobs at GSK's Philadelphia and Research Triangle Park locations.[read more]

Ebola: America Driven by Fear

November 3, 2014 by Lisa Sams, MSN, RCN

Ebola is a nasty disease. But ignorance is worse. If you doubt this statement, take look at film clips from BBC World on the struggle to bring calm, through the use of the evidence, to the many frightened people in West Africa. Why, in America, where we have access to a 24/7 news cycle, has fear taken control of our brains?[read more]