Sign up | Login with →

patient engagement

Getting Your Practice Marketing Started with a Physician Blog

April 3, 2014 by Jonathan Catley

Doctor blog

Physician marketers know that a great way to add value to a website is by maintaining a blog. Blogs are a great source of information for patients and can be a successful strategy for attracting website traffic, keeping patients engaged, and creating conversions.[read more]

Top 10 Healthcare Takeaways from #SXSW2014: Part One

March 19, 2014 by Tracy Granzyk MS, CPHQ

Healthcare takeaways / shutterstock

As I did in 2013 for SXSW, here are five of my Top 10 Takeaways from #SXSW2014 that can be applied to healthcare. They include the power of storytelling; how better health IT systems are changing doctors' clinics; wearable tech; patient engagement; and content strategy.[read more]

An Open Discussion Around Patient Engagement

March 5, 2014 by Kathleen Poulos

discussing patient engagement

As a healthcare professional I believe patient engagement is critical to successful outcomes. From my perspective, the more engaged and involved a person is in their own healthcare the better chance we have of helping them achieve their personal health goals.[read more]

Paternalist vs. Patient-Centered Approach to Patient Engagement

March 4, 2014 by Steve Wilkins

patient engagement / shutterstock

The evidence is clear that a patient-centered approach -- not a paternalistic, “we know best” approach -- is linked to increased patient engagement, better outcomes, more adherent patients, lower utilization and better patient experiences.[read more]

HIMSS 2014: Looking Back to See Ahead

February 26, 2014 by Joe Long

HIMSS 2014

Last year, we summarized several key areas of innovation and consolidation that were front-and-center at the HIMSS 2013 Conference in New Orleans. Ahead of this year’s conference in Orlando, we wanted to revisit some of these key themes and the corresponding activity that took place in these sectors over the past year.[read more]

Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement

February 10, 2014 by Drew Kearney, Esq.

healthcare reform driving patient engagement / shutterstock

The specifics of health care reform may change over time, but the common elements emphasize risk sharing and a patient-centric approach. Remote patient engagement has significant potential for achieving cost and quality benchmarks through increased adherence, compliance, and retention.[read more]

Engaging Patients vs. Patient Engagement

February 10, 2014 by Drew Diskin, M.S.

patient engagement / shutterstock

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients regarding their care.[read more]

Patient Engagement in Healthcare: Stewards of the Brand Promise

February 8, 2014 by Drew Diskin, M.S.

patient engagement / shutterstock

Within the past couple of decades, there has been a great deal of influence over the technology infrastructure and digital ability to connect with consumers and patients. From sophisticated customer portals to highly visible social networking platforms, there is no doubt that the online brand experience is in the hands of consumers.[read more]

Consumer Survey: The Virtual Waiting Room

January 29, 2014 by Christina Thielst

patient engagement (Accenture)

Accenture conducted a consumer survey on patient engagement and created an infographic that highlights the interesting results. The survey assessed public attitudes toward their medical providers' electronic capabilities, as well as the capabilities of their current providers.[read more]

We Have Been Socialized to Be Passive Patients – But That Doesn’t Mean We Aren't Engaged

January 26, 2014 by Steve Wilkins

Passive patient or engaged patient?

As people we all assume multiple roles throughout our lives. At some point or another, we are all a patient sitting on a paper-covered exam room table in some doctor’s office. When called into the doctor’s office exam room we automatically assume a passive “sick role” opposite the clinician’s role as expert.[read more]

The Typical Physician Misses Hundreds of Opportunities to Engage, Empower and Excite Patients Every Day

December 17, 2013 by Steve Wilkins

patient engagement opportunities

Did you know that on a typical day in the office seeing patients, the average physician misses hundreds of opportunities to engage, activate patients and excite their patients? It’s not because they are too busy. Research shows it is because physicians don’t have the right patient-centered communication skills and know how.[read more]

Web-Based Patient Engagement Lowers Anxiety for First-Time Colonoscopy Patients

November 27, 2013 by Christina Thielst

web engagement for patients / shutterstock

A new Healthcare Informatics article reports on a new study by Dartmouth-Hitchcock Medical Center (DHMC) and the Geisel School of Medicine exploring use of a web-based patient engagement program for first-time colonoscopy patients. Here are some outcomes in the study, along with a video.[read more]