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Technology

Words to Avoid in Your Medical Marketing Communication

December 20, 2014 by Chen Sirkis

words to avoid / shutterstock

There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so. Here are the first 10 words to avoid when you create your next medical device marketing materials.[read more]

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5 Things to Consider in Your Healthcare Big Data Strategy

December 18, 2014 by Doug Bennett

healthcare big data

Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the result of big data adoption in healthcare settings.[read more]

In Praise of FDA Collaboration: The Cardiac Safety Example

December 18, 2014 by David E Williams

photo: ePublicist via photopin cc

On Friday, I attended the Cardiac Safety Research Consortium meeting hosted by the Food and Drug Administration announcing the results of a new study that promises significant advances and improvements to the way cardiac safety is assessed for new drugs being developed by pharmaceutical companies.[read more]

Navigating Cancer Faster

December 16, 2014 by Andrew Schorr

For most cancers, there are no longer “one-size-fits-all” treatment plans. And at the recent American Society of Hematology meeting in San Francisco, we heard not only that this is changing but that it is changing quickly. I almost feel sorry for the growing ranks of “nurse navigators” who will have many long nights studying just to keep up.[read more]

Disruptive Innovation or "Woo"?

December 15, 2014 by David Harlow

The term "disruptive innovation" gets bandied about quite a bit, and in recent weeks and months, it has been applied to the designs of Patrick Soon-Shiong and Elizabeth Holmes on changing medicine and health care. The former is focused on cancer diagnostics and treatments, the latter, on blood tests.[read more]

Intelligent Insights on mHealth, Wearable Devices and Consumer Behaviors

December 15, 2014 by Bill Crounse

wearable device / shutterstock

I was invited to mHealth to provide a keynote at a side meeting organized by the Intelligent Health Association. Association founder Harry Pappas and his team deserve kudos for organizing a truly stellar line-up of educational topics and for delivering a sizeable audience for the participating speaker and panelist presentations.[read more]

The Ministry of Health in Oman Moves from Analog to Digital Radiography

December 12, 2014 by Erica Carnevale

Hamdan Al Nasri, Head of Radiology Services, Ministry of Health, Oman, discusses how the organization has made the switch from analog to digital radiography, and the benefits that it has experienced since the switch has been made.[read more]

Accessible Home Health Care: A Major Opportunity In 2015

December 11, 2014 by David Avitabile

home healthcare

As a new healthcare economy evolves in the United States, new opportunities are emerging in technology-driven sectors. Accessible home health care has become achievable for many Americans thanks to new advances in telemedicine, wearable medical devices, GPS and Wifi-enabled technologies.[read more]

Inbound Marketing for Medical Devices: Mistakes to Avoid

December 10, 2014 by Jonathan Catley

Medical device marketing: what not

More and more companies are turning to an Inbound marketing strategy as we approach 2015 and the Medical Device industry is no different. An important aspect to any marketing strategy no matter what industry you're in is learning from your mistakes. Before you can figure out what strategy works, you have to figure out what not to do.[read more]

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Adapting to Millennials with Health Care Technology

December 10, 2014 by Charlie Kimball

Home health monitoring is going to increase in use over the next few years as doctors and patients seek more information, and the group of people most likely to embrace it wholeheartedly is the Millennials. Leveraging the reasons this is so could open up a market as large as the Boomers over the next decade.[read more]

Personalized Medicine and a Cure for Cancer

December 10, 2014 by David Avitabile

Personalized medicine

Leading cancer doctors, researchers and members of the life sciences community are excited about the possibilities of immunotherapy in the treatment of cancer. Immunotherapy, where the body's own immune system is enlisted to fight cancer, is an example of the kinds of advances being made in personalized medicine.[read more]

Text-Only vs. Multimedia Enhanced Radiology Reporting (MERR)

December 9, 2014 by Rich Pulvino

Radiology reporting / shutterstock

The world of radiology is evolving as technologies expand the way in which we collect, analyze, and share data. At RSNA 2014, Dr. Gelareh Sadigh shared the results of the study, “Traditional Text vs. Image and Interactive Data Embedded Multi-Media Enhanced Radiology Reporting: Referring Physicians’ Perceptions about Value.”[read more]