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Technology

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

November 26, 2014 by Jonathan Catley

Gen Xers.

In a February 2014 study, Catalyst Healthcare Research found that Gen Xers are using the internet to find information about medical conditions or drugs (79%) and doctors (51%). “Members of this generation are prolific and thorough searchers, turning first to Google and other search engines for all types of health and medical inquiries,” states an article on the report.[read more]

3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare

November 26, 2014 by Stewart Gandolf, MBA

Marketing tools.

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.”[read more]

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The Importance of the Cloud and Data Security in Healthcare

November 25, 2014 by Rick Deglado

Security.

With effective network security, cloud computing can revolutionize the healthcare industry by making it easier for health professional to share critical data, giving patients greater control over their own health records and making the healthcare workplace more efficient.[read more]

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Prioritizing Security in the Era of Healthcare BYOD

November 24, 2014 by Rick Deglado

Too many institutions leave patient data vulnerable and their organizations open to future lawsuits. As BYOD grows in popularity, administrators need to go the extra mile in prioritizing security. Only then can they feel safe knowing healthcare workers have access to everything they need from their personal devices.[read more]

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BioPharma Beat: Is Commercial Support of CME A Bad Idea?

November 24, 2014 by David Davidovic

Companies are interested in funding continuing medical education because they feel that doctors need to stay on top of new medical discoveries. Yes, one can connect the dots and conclude that the more educated a physician is on current medical advances, the higher the likelihood they will use them - but what’s wrong with that?[read more]

Are Millennials Born That Way? Survey on ePatients

November 21, 2014 by Casey Quinlan

Survey results

The millennial generation has grown up with digital tools and instant access to information. I seriously doubt that they're going to be willing to suffer the slings and arrows of outrageous wait times, or outrageous balance billing, when they seek medical care.[read more]

Make Your Hospital's Digital Experience Mom-Friendly

November 20, 2014 by Michael Sherman

mHealth

When it comes to running the household, it's often mom who calls the shots. This is especially true for important healthcare decisions. It should come as no surprise that the smartphone revolution has made Mom even smarter, as she takes increased advantage of paperless media to create electronic records of her family.[read more]

Telemedicine Market Shows Strong Growth Due to Healthcare Changes

November 19, 2014 by David Avitabile

Telemedicine

In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of more than 56 percent between 2013 and 2018.[read more]

Disruptive Health Technology: The Patient

November 17, 2014 by Andrew Schorr

Patients connecting at a recent Patient Power even

Patients are now talking to one another today, and that will only increase. Our conversations will cross borders and hop over language and cultural barriers. It is happening now and will only grow. We are the disruptive technology. And while I respect so many in the traditional healthcare industry, I am really excited for us patients.[read more]

Technology Migration in Global Wound Closure Markets

November 15, 2014 by Patrick Driscoll

wound closure tech / shutterstock

Drawn from our recent report on the global market for wound closure products, Report #S192, the distribution of the technologies on the market now, and in the future, for wound closure reveals the continued migration of advanced technologies from western economies to the developing markets.[read more]

Exponential Learning at Exponential Medicine

November 14, 2014 by Bill Crounse

This week I had the honor to attend and serve as faculty at what is perhaps a dream conference for those of us who care about technology, science, health and medicine. The conference was Exponential Medicine, sponsored by Singularity University.[read more]

Is a Slide Presentation a Worthy Medical Device Marketing Tool?

November 13, 2014 by Jonathan Catley

If keeping your marketing content engaging is a problem, then a slide presentation makes sense. Slides offer a visual package that changes every few seconds. Consider how adding a slide show to your current medical device marketing campaign might give it a boost.[read more]