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Technology

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

July 22, 2014 by Dan Stempel

In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)

July 16, 2014 by Dan Stempel

Medical Device Marketing

Many medical device companies with innovative technologies are eager to reach out to the end consumers: patients. If only they could reach and educate these patients, surely those patients would go to their [name your specialty] doctor and demand they use the company’s technology given its clear superiority. But some obstacles remain.[read more]

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Hospitals Using Smartphones to Connect and Engage with Patients

July 15, 2014 by Kathleen Poulos

mhealth

Connect with your patients, one smartphone at a time. Today, smartphones can be found in the hands of 58% of American adults and they’re checking those phones at least once an hour. It only makes sense that this growing use of technology would carry over to healthcare.[read more]

Interview with Todd Dunsirn of True Process

July 15, 2014 by Tim Gee

A while back I had the opportunity to chat with Todd Dunsirn, the CEO of True Process. True Process provides products and services to both hospitals and various manufacturers. The company is focused on the point of care market offering a medication administration solution and a medical device data system.[read more]

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BioPharma Beat: No, the Facts Don't Always Speak for Themselves

July 14, 2014 by David Davidovic

BioPharma Beat

Shouldn't healthcare be all about making evidence-based decisions? Shouldn’t we credit research and data more than just anecdotal stories? At least that’s what we’re led to believe when we hear about the millions of dollars, high hurdles, and years it takes to approve new diagnostics, drugs and devices.[read more]

Start Using Electronic Data Capture in Clinical Trials

July 11, 2014 by Indy Kavelaars

EDCs

A recent publication suggests that Electronic Data Capture systems, or EDCs, should be implemented in clinical trials. The EDC software can reduce the overall trial costs by an estimated $347,600 in a phase ll trial of 20 sites, with 10 patients per site and a duration of 12 months plus data cleaning.[read more]

Sealants, Glues, Hemostats, Anti-Adhesion: An Evolved Market

July 9, 2014 by Patrick Driscoll

Surgical Securement Product Segments Worldwide 2010-2019

In a forthcoming report on advanced technologies associated with the acute phase of wound management — specifically, hemostasis, closure and sealing — MedMarket Diligence will be revealing the state of the art and the industry for sealants, glues, hemostats, and other types of wound closure.[read more]

Doctors 2.0 & You Interview of Dr. Rafael Grossmann [VIDEO]

July 9, 2014 by Denise Silber

Dr. Rafael Grossmann

Michael Weiss interviews Dr. Rafael Grossmann, trauma surgeon and Google Glass Explorer, a healthcare professional of many “firsts,” including for the demonstration of Google Glass at our conference last year, shortly after Glass was made available.[read more]

Is the Hospital of the Future Not a Hospital at All?

July 9, 2014 by Bill Crounse

Hospital of the future

As more and more consumers enroll in high deductible health insurance plans that are tied to health savings accounts, they will no doubt be attracted to a “hotel model” of care. Who wouldn’t rather stay in a room at the Four Seasons or a Hilton instead of a hospital, especially if you could save hundreds or even thousands of your dollars?[read more]