Sign up | Login with →

Technology

Why 1 + 1 = 10 for Physicians and Information Technologists

July 28, 2014 by Bill Crounse

Demand for doctors is on the rise

An article in Becker’s Hospital Review caught my attention, because of what it portends for the careers of physicians and health IT workers. The article, 10 Concerns and Trends Facing Hospitals Right Now, is a terrific synopsis of everything a hospital CEO should be focused on these days if he or she wants his or her hospital to survive.[read more]

Effective Technologies for Wound Hemostasis, Sealing and Closure

July 28, 2014 by Patrick Driscoll

Fibrin sealants represented a revolution in local hemostatic measures for both bleeding and nonbleeding disorders. Fibrin sealant has the potential to provide life-saving control of excessive bleeding in many critical surgical operations and during a number of elective procedures.[read more]

exclusive

How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014 by Michele Nemschoff

Hadoop to the rescue?

One of the biggest challenges that our information-driven healthcare industry faces is the fact that data is growing faster than healthcare organizations can consume it. 80% of medical data is unstructured, yet clinically relevant. The Big Data solution could be Hadoop and the Enterprise Data Hub.[read more]

A Mobile Imaging Efficiency Showdown: CR vs. DR [VIDEO]

July 26, 2014 by Erica Carnevale

mobile imaging

We wanted to compare the efficiency of DR compared to CR using the DRX-1, and we were able to record a speed test. In the video, wireless DR is almost twice as fast as standard CR imaging–an impressive performance that could make a big difference in terms of productivity and patient care.[read more]

6 Lessons from the World Cup for Medical Device Companies

July 24, 2014 by Chen Sirkis

I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]

exclusive

The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research

July 24, 2014 by Doug Bennett

Image: Pixabay.com

Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]

Just Because You Can, Does That Mean You Should?

July 24, 2014 by Anne Weiler

Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)

July 23, 2014 by Dan Stempel

In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

July 22, 2014 by Dan Stempel

In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]