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Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

August 29, 2014 by Marie Ennis-O'Connor

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness. There are several ways that healthcare professionals can benefit from creating their own blogs.[read more]

The Second Wave of Healthcare Informatics

August 28, 2014 by Bill Crounse

the second wave of healthcare informatics

Electronic Medical Records and Hospital Information Systems in and of themselves add little value to the enterprise if we don’t surround them or embed them with technologies that help us make better decisions and facilitate the ways we communicate and collaborate as care teams and with our patients.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

August 27, 2014 by Stewart Gandolf, MBA

ALS Ice Bucket Challenge

Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media phenomenon and viral marketing success.[read more]

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5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014 by Amy Rowland

ebola / shutterstock

Concerns about Ebola quickly lit up social media as people reacted to the news that Ebola patients were coming to U.S. soil from Liberia within three days of each other. The following five CDC tactics on social media formed part of a broader risk communication plan.[read more]

How Telehealth Will Support the Triple Aim

August 26, 2014 by Abby Norman

Triple Aim

The Centers for Medicare and Medicaid has adopted the concept of The Triple Aim to serve as a guiding light for healthcare organizations to improve patient outcome measures. Hospitals need to incorporate the outcomes measures into their workflows. One way that hospitals will be doing this in the next couple of years is through telehealth.[read more]

Massive Data Breach: Time for Sports Analogies?

August 26, 2014 by David Harlow

In reading an account of the recent attack on Community Health Systems that netted the bad guys 4.5 million patient records, I was struck by the notion put across in the article that all we have to do is work harder to patch vulnerabilities, that with a better defense we can win the game against a skilled quarterback.[read more]

Why Video Matters in Hospital Marketing

August 25, 2014 by Jonathan Catley

video for hospital marketing

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.[read more]

Curmudgeons and Physician Branding: Dr. Russell Faust

August 25, 2014 by Janet Kennedy

Dr. Russell Faust

Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world.[read more]

Hooray for the Ice Bucket Challenge

August 25, 2014 by Andrew Schorr

Daniel Mulhaney

ALS, a terrible and fatal condition that can take away your ability to eat, talk, and move, unfortunately, has no real effective medicines. It’s very personal for me as a close friend, Daniel Mulhaney of Mercer Island, Washington, has ALS and, despite a terrific Ice Bucket Challenge attitude, his health is going downhill.[read more]

5 Things CIOs Should Do in Light of the Recent Patient Records Theft

August 22, 2014 by Morgan Brown

patient security / shutterstock

Community Health Systems, which manages 206 hospitals in 29 states, reported this week that they were victims of Chinese hackers who infiltrated and stole more than 4.5 million patient records. The hackers made out with names, addresses and social security numbers for patients across the network during attacks in April and June.[read more]

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

August 21, 2014 by Michael Sherman

As more and more people use their smart devices to access social networks like Facebook, Twitter and Instagram, it has become increasingly critical that healthcare facilities optimize their media content not only for a desktop computer, but primarily for mobile devices, like smartphones and tablets.[read more]