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9 Success Keys: How to Make Your Social Media Truly Engaging

July 31, 2014 by Stewart Gandolf, MBA

social media engagement

In healthcare marketing, social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. But curiously, the meaning of social media’s companion buzzword, engagement, is often fuzzy.[read more]

7 Tips to Create an Awesome Wellness Program

July 31, 2014 by Matt Gretczko

wellness program

As wellness becomes a more formal staple within the healthcare landscape, we are hearing from participants of wellness programs about the components that would truly enhance their experience. Here's a list of some of the exciting things that technology can help promote in wellness to design truly immersive and engaging programs.[read more]

Connected Health as a Therapeutic

July 31, 2014 by Joseph Kvedar

connected health

I heard the other day that by 2017, 50% of the pharmacy spend in the U.S. will be on specialty pharmacy. It seems this is driven by two phenomena. The first is the growing crop of new molecules that are in the class "biologics"; the second phenomenon is that just about everything else will be generics.[read more]

Top 10 ICD-10 Codes You Won't Believe Are Real

July 30, 2014 by Abby Norman

ICD-10's top 10 head-scratchers

The hassle of adopting ICD-10 has only just begun for some - others might imply that they’ve been waiting for it for years, having started preparations many moons ago. While I’m sure any medical coder would tell you that they have a list of crucial and obvious missing codes, some of them seem a little odd to me.[read more]

Digital Health Illustrated: Big Health Data's Dark Side [VIDEO]

July 30, 2014 by Fard Johnmar

Big Data's dark side

In a previous episode of Digital Health Illustrated I discussed the benefits of health data, from its ability to speed medical research to even predict whether people will become ill. In this installment, I focus on questions related to the dark side of big health data.[read more]

FDA Social Media Guidance: Hangout on Air

July 29, 2014 by David Harlow

FDA

Last month, the FDA released draft guidance on social media and internet platforms with character space limitations and a separate draft guidance for correcting misinformation posted online. I discussed these guidance documents with Kathi Browne in a Google+ Hangout on Air.[read more]

How Physicians Can Leverage Online Tools to Improve Marketing Strategies

July 28, 2014 by Jonathan Catley

digital marketing

Running a private practice is a business, just like any other, and marketing is a key part of creating a connection not only with potential patients, but also with networking partners and collaborates. Consider some ways a physician can leverage online tools to expand his or her reach.[read more]

exclusive

How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014 by Michele Nemschoff

Hadoop to the rescue?

One of the biggest challenges that our information-driven healthcare industry faces is the fact that data is growing faster than healthcare organizations can consume it. 80% of medical data is unstructured, yet clinically relevant. The Big Data solution could be Hadoop and the Enterprise Data Hub.[read more]

Blogging vs. Other Social Channels

July 27, 2014 by Christina Thielst

social media toolbox

Lately I've been thinking about the fact that I'm not blogging as much. In the old days (2005 to 2011ish), my blog was my primary social media outlet, and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.[read more]

Medical Mistakes: To Err Is Human - Yes and No?

July 26, 2014 by Bill Crounse

medical mistakes

According to information shared at a recent Senate hearing, preventable medical errors are the number three killer in America. It is estimated that medical mistakes kill 1000 Americans every day and harm another 10,000 people a day due to complications resulting from non-fatal medical errors. How can that be, you say?[read more]

Health Information Exchange: Meaningful Consent

July 25, 2014 by David Harlow

Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]

Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do

July 24, 2014 by Shahid Shah

EHR vendors: next move / shutterstock

SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]