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Beyond the Buzz: A Beginner's Guide to Facebook Advertising for Your Healthcare Brand

May 22, 2015 by Marie Ennis-O'Connor

Boasting over 1 billion active users, Facebook is one of the most popular social networks today. This week's Beyond the Buzz takes you you step-by-step through the process of creating a winning Facebook ad campaign for your healthcare brand.[read more]

Becoming an Instagram Influencer: 3 Things You Need to Know

May 22, 2015 by Michael Sherman

Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.[read more]

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How Technology Bolsters Patient Care

May 21, 2015 by Jessica Oaks

An ever-faster development cycle in the technology space is transforming every aspect of our lives. The healthcare sector is no exception. Mobile innovations now make it possible for patients to monitor their own vital signs and information like blood sugar levels, access personal medical information from anywhere and participate more fully in their own care with apps and even games designed to promote health.[read more]

Apple Watch: Continuous Glucose Monitoring

May 15, 2015 by David E Williams

Looking for something useful to do with your Apple Watch? Dexcom, the maker of a continuous glucose monitor (CGM) for diabetics, suggests you use the watch to monitor CGM –your own or someone else’s. This functionality has been available as a smartphone app, but the watch version is designed to be more convenient and discreet.[read more]

Mobile Health and Data Safety: Convenience vs. Privacy

May 14, 2015 by Moira O'Connell

mHealth: convenience vs. privacy

Technology may be revolutionizing the healthcare industry, but while mobile health applications and cloud-based management are convenient, many think they may be compromising the privacy of healthcare data. Can the healthcare industry properly balance convenience and privacy in the digital age?[read more]

Telemedicine Requires Optimism and Patience: Dispatches from American Telemedicine 2015

May 14, 2015 by Anne Weiler

Image via Shutterstock

The 21st annual American Telemedicine Conference wrapped up last week in Los Angeles. While there were amazing patient success stories, and a group of people dedicated to the success of telemedicine, it was slightly depressing that after 20 years, there are still people questioning the value and calling for more data as well as no consistent reimbursement except in rural settings. Here are a few high-level impressions of the event.[read more]

The Healthcare Omnichannel Challenge

May 13, 2015 by Christopher Fox

While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill to climb in order to deliver an omnichannel patient experience.[read more]

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Democracy Comes to Healthcare

May 12, 2015 by Paul Tunnah

The recent General Election in the UK gave everyone the chance to make their voice heard. The patient, who most acutely feels the impact of healthcare decisions, should likewise be able to exercise their democratic right to have their say – and what better place to do so than at a health-related conference?[read more]

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BioPharma Beat: mHealth Apps - to Regulate or Not to Regulate

May 12, 2015 by David Davidovic

We are witnessing exuberance about all things digital, especially in the health space. As healthcare apps for mobile devices continue to proliferate, soon to be in the thousands, there is a lingering question as to whether or not they will be regulated, by whom, and to what extent.[read more]

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Beyond the Buzz: The Ultimate List of the Best Free Social Media Management Tools for Your Healthcare Marketing

May 8, 2015 by Marie Ennis-O'Connor

Staying on top of your social media activities can be time consuming; today’s article shows some useful tools to help you manage your time more efficiently and effectively. As an added bonus, they are free and easy to use.[read more]

A Starter-Pack of Tips for Social-Media-Shy Doctors

May 8, 2015 by Lonnie Hirsch

If a significant group of people (i.e. prospective patients and patients) is influenced by social media, then metaphorically speaking, doctors who want to attract new patients should be fishing where the fish are biting. Here are some tips and tactics to help widen your social media comfort zone.[read more]

The Final Frontier for Telehealth Services, End-to-End Data Privacy and Security

May 6, 2015 by Bill Crounse

The stage is set more than ever before to deliver medical and behavioral health services via telehealth. The need has existed for a very long time and today, the technology exists to bring these services into people’s homes. Payment reform is unblocking what has been a significant deterrence for telehealth services.[read more]