Sign up | Login with →

eHealth

exclusive

What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah

pharmaphorum

Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]

exclusive

Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

July 18, 2014 by Marie Ennis-O'Connor

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]

10 Things Hospital Leadership Need to Know About Social Media and Marketing

July 18, 2014 by Nicole Fisher

healthcare social media 

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.[read more]

exclusive

Best Practices for Boosting Patient Portal Engagement

July 17, 2014 by Zach Watson
1

patient portal / shutterstock

A patient portal needn’t just be another piece of the Meaningful Use puzzle; this type of technology can have tangible benefits for your practice. Patients enjoy the expanded freedom patient portals give them in relation to their healthcare, and what’s good for your patients is good for your practice.[read more]

eVisits: The 30-Year March?

July 17, 2014 by David E Williams

Photo: Nasitra via photopin cc

When I first started working in healthcare I was told that innovations can take a long, long time to be adopted. When it comes to eVisits, will things speed up dramatically over the next five years? In 2019 will we still be reading articles about this “novel” approach? I hope not but fear that we may.[read more]

Consumer Generated Data: Your "Data Exhaust"

July 17, 2014 by David Harlow

You might be surprised to learn how wide your digital footprint is these days. It is worth getting up to speed on this issue by reading Jane Sarasohn-Kahn's latest report for the California Healthcare Foundation, entitled Here's Looking at You: How Personal Information Is Being Tracked and Used. Here are some highlights.[read more]

exclusive

Hospitals Using Smartphones to Connect and Engage with Patients

July 15, 2014 by Kathleen Poulos

mhealth

Connect with your patients, one smartphone at a time. Today, smartphones can be found in the hands of 58% of American adults and they’re checking those phones at least once an hour. It only makes sense that this growing use of technology would carry over to healthcare.[read more]

exclusive

BioPharma Beat: No, the Facts Don't Always Speak for Themselves

July 14, 2014 by David Davidovic

BioPharma Beat

Shouldn't healthcare be all about making evidence-based decisions? Shouldn’t we credit research and data more than just anecdotal stories? At least that’s what we’re led to believe when we hear about the millions of dollars, high hurdles, and years it takes to approve new diagnostics, drugs and devices.[read more]