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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor

Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

Text-to-911 Availability Has Important mHealth Implications

January 22, 2015 by Christina Thielst

Text-to-911

The Federal Communications Commission (FCC) has taken another step toward a 911 system that fits with how Americans are communicating. The new rules, adopted Aug. 8, will make Text-to-911more uniformly available by the end of 2014 —and this has important mHealth implications.[read more]

Rewards Help Majority of Consumers Overcome Health Data Concerns

January 21, 2015 by Michael Dermer

health data / shutterstock

For consumers, the new digital health lifestyle comes with one string attached: They may be required to share a lot more personal information so the issue of digital trust has come to the forefront. Personalized health data not only has value to consumers, but also to health plans, health systems, providers, employers, governments and retailers[read more]

2015: The Year of Interactive Television for Patients by Patients

January 18, 2015 by Andrew Schorr

interactive TV for patients

At Patient Power, our plan is to stream many of our programs on video live and where patients can ask questions or make comments in text or on their webcam. Leading experts in a condition—whether they be researchers, providers, or experienced patients or care partners—will be in real-time conversation with others in the community.[read more]

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Crowdsourcing Citizen Superheroes

January 16, 2015 by Mike Hoaglin, MD

PulsePoint

PulsePoint is a new smartphone app and dispatch service that connects nearby CPR-trained first responders to victims in real-time. First responders who opt-in to the free service are alerted to the emergency by push notification on their iOS or Android smartphone and are directed to the scene.[read more]

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In [PODCAST]

January 16, 2015 by Janet Kennedy

Getting started in social media can be a real challenge for physicians. Fortunately, healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground.[read more]

Are You Wasting Your Time with Facebook?

January 15, 2015 by Stewart Gandolf, MBA

Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today can turn cold overnight—and vice versa. Here’s a quick update about recent Facebook changes that can sharpen your healthcare marketing plan.[read more]

What Is Protected Health Information?

January 14, 2015 by Morgan Brown

Protected Health Information / shutterstock

In this post we're going to look at what Protected Health Information (PHI) is, what it isn't, and how you can tell the difference. Hopefully you'll be able to use this as a reference when determining if the information you're collecting requires falls under the definition of PHI as outlined by HIPAA.[read more]

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BioPharma Beat: Wearables for Health - A Mile Wide and an Inch Deep

January 12, 2015 by David Davidovic

I'm reporting from the third day of CES 2015 in Las Vegas. The majority of the innovations I've seen do not address healthcare, or even wellness; instead they are very enticing tools – some would say toys or just fashion items – for those who are already highly motivated and perhaps obsessive about tracking and quantifying themselves.[read more]

Leveraging Beacons to Improve Patient Experience

January 11, 2015 by Michael Sherman

Beacons are a type of a low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) for communicating with beacon-enabled devices. While the technology has shown success in retail, it also has a lot of potential in healthcare.[read more]

Top 7 Reasons a Busy Doctor Needs a Powerful Website

January 10, 2015 by Lonnie Hirsch

There are many reasons that even a busy, “at capacity” doctor or medical practice marketing plan needs a powerful and effective website as the cornerstone of an Internet presence. Here's our list of the top seven reasons. What can you add?[read more]