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eHealth

Collaborating with Patients in the Digital Information Age

April 23, 2014 by Tali Shenfield

Digitally educated patient (source)

Who hasn’t encountered, in their working lives, a patient who comes to a healthcare appointment having done so much outside research that somewhere along the way he or she has stopped being open to new ideas or prescriptions? But are they really resisting, or just mired in copious, conflicting, and sometimes inaccurate information?[read more]

Ideas for Sustainable Health Bloom in the Arizona Desert

April 23, 2014 by Bill Crounse

health tech

The past two days, I’ve been in Tempe, Arizona, to participate in an invitation-only conference to launch Project Honeybee. The mission is to expand and accelerate efforts to sustain health through the prevention and early detection of disease. The focus in on clinical application of wearable biosensors.[read more]

Are Blogs a Good Idea for Doctors?

April 22, 2014 by Jonathan Catley

Should doctors blog?

Blogging is a great way for doctors to connect with their patients and potential patients as well as establish themselves as a leader in their fields. However, blogging for doctors carries its own unique set of potential pitfalls. Here's what to look out for.[read more]

Can Cloud-Based Doctors' "Lounges" Help Keep Your Fund of Knowledge Current?

April 22, 2014 by Mike Hoaglin

checking into a doctors' "lounge"

The success of medicine largely depends on how well it develops, acquires, and uses knowledge. Yet doctors face an exploding base of bio-medical literature increasing in size and complexity. Some tools that expand the find-ability of information are free and can sleuth the stacks for you.[read more]

The Cost of Resistance: Clinical Coding Optimization

April 21, 2014 by Abby Norman

medical coding savings

Physician practices may be lagging behind hospitals when it comes to implementing clinical coding software. The hesitation to do so is costing them not only efficiency in coding, but reimbursements withheld due to avoidable errors. So, why are practices resisting the new technology? The short answer is, upfront cost.[read more]

Beyond the C-Suite: 3 Ways to Build Customer Focus

April 21, 2014 by Dorothy Wetzel

customer focus

One of the most encouraging signs of progress in Pharma is the addition of C-suite level Customer or Patient Officers. But it may take some time for C-Suite initiatives to trickle down. Meanwhile, what can be done at the brand level? Here are three ways to jumpstart customer focus on your brand.[read more]

Hospitals and Social Media: Are You Engaging the Right Audience?

April 20, 2014 by Jonathan Catley

Engaging your patients

Many hospitals are using social media as part of a broader marketing strategy with the goal of engaging patients. A recent study, however, suggests that hospitals that actively manage their online presence may not be attracting the audience they had hoped to reach.[read more]

Best Practices for Proxy Data Access

April 19, 2014 by Christina Thielst

proxy data access for patients / shutterstock

TOWER has helped clients understand patient needs and expectations around granting proxy access to family and friends who assume critical rolls in helping the patient manage care process, such as, paying bills, managing appointment details or monitoring prescription changes or test results.[read more]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.

April 19, 2014 by Lonnie Hirsch

A video from Mayo Clinic's Youtube channel

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. According to a recent report, “To attract traffic, hospitals could consider providing more videos that pertain to users’ interests.”[read more]

Use "FAQs" to Produce Marketing Content for Your Medical Practice

April 18, 2014 by Jonathan Catley

FAQs for marketing / shutterstock

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.[read more]

ICD-10 Delay: What It Means to You

April 18, 2014 by Andy Salmen

ICD-10 delayed (image: Stuart Miles)

The 10th revision of the International Statistical Classification of Diseases and Related Health Problems introduces a significant change to the coding system. That has some practitioners scrambling to accommodate the over 67,000 coding options in ICD-10.[read more]

HIPAA Privacy and Security Compliance: Should You Care?

April 18, 2014 by David Harlow

security / shutterstock

The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The compliance date was just over six months ago. Within about another six months (plus or minus), Federal regulators – at the Office for Civil Rights at the US Department of Health and Human Services – will begin a new round of HIPAA compliance audits.[read more]