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BioPharma Beat: The Uberization of Healthcare – Another Silly Extrapolation

March 3, 2015 by David Davidovic

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

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Is Social Media Worth the Risk for Pharma?

March 2, 2015 by Paul Tunnah

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

The Yoga Nurse: Annette Tersigni [PODCAST]

March 2, 2015 by Janet Kennedy

Annette Tersigni

What is Yoga Nursing? Yoga Nursing® is a new brand, trend and movement in health care, nursing and yoga created by Annette Tersigni, holistic RN, stress relief, back safety expert and medical yoga therapist. Here's my conversation with Annette.[read more]

How to Take Great Smartphone Photos for Social Media

March 1, 2015 by Michael Sherman

We don’t always have a digital camera on us to capture great photos or videos. Most of us, however, do have smartphones. Today, all smartphones make it very simple to take photos or video and easily post to your social media channels. Here are some tricks to make those photos and videos look great for a professional audience.[read more]

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Beyond the Buzz: Let's Get Visual with Healthcare Social Media

February 27, 2015 by Marie Ennis-O'Connor

The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

How to Make Your Blogs Go Viral

February 26, 2015 by Michael Sherman

blog content

The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved?[read more]

The Wow of Wearables

February 26, 2015 by Joseph Kvedar

wearables / shutterstock

The hype around wearables is deafening. I say this from the perspective of someone who saw their application in chronic illness management 15 years ago. Of course, at that time, it was less about wearables and more about sensors in the home, but the concept was the same.[read more]

Is Your Online Community a Ghost Town?

February 25, 2015 by Colleen Young

ghost town / shutterstock

Nothing spells the demise of a community more clearly than unanswered posts and lack of activity. If you want to build a thriving community, focus on the people, help them connect and get them talking. To be successful, a community needs activity.[read more]

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

February 24, 2015 by Jonathan Catley

social media for clinical trials

With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order to reverse this trend and meet their enrollment goals. Here’s a closer look at social media's potential to change the landscape of clinical trial recruitment.[read more]

Why Clinicians Are Frustrated with Health IT

February 19, 2015 by Bill Crounse

I had to chuckle when I came across a blog post on KevinMD this morning. The post that appears on what is described as social media’s leading physician voice doesn’t mince words. In the post, Dr. Edwin Leap does an excellent job explaining why so many physicians are totally frustrated by health IT.[read more]

We'll Have to Get to Know Patients Better

February 18, 2015 by Tim Kilpatrick

Getting to know you

The healthcare system designed to treat conditions and provide patient services in the United States is not delivering the desired outcomes. In a recent study of healthcare in 11 countries by The Commonwealth Fund, the United States was ranked the highest in cost.[read more]

How Healthcare Marketers Can Maximize Twitter's New Features

February 17, 2015 by Michael Sherman

Twitter healthcare marketing

Twitter has been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies. Like other social media platforms, Twitter is evolving and becoming even more user friendly. Here are two new Twitter features that a healthcare facility can use to improve marketing efforts.[read more]