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eHealth

Personalize Your Hospital with Instagram's Hyperlapse App

September 2, 2014 by Michael Sherman

Instagram recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech video equipment. For a healthcare facility, this app has much untapped marketing potential. Here are four ways you can put it to work at your facility to enhance brand awareness.[read more]

20 Questions for Health IT

September 2, 2014 by Chad Johnson

#20HIT

I am pleased to announce a new project I’ve dubbed “20 Questions for Health IT.” Hopefully, this new project, which covers the entire month of September, will take the interaction of our social media discussions one step deeper and allow for more time to discuss 20 different and important topics currently affecting or influencing the health IT industry.[read more]

Crowdfunding Cancer Research: Martin (Marty) Smith

September 2, 2014 by Janet Kennedy

Marty Smith

Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Taking the challenge as a call to action, Marty rode a bike across America, started a business and launched not one but two crowdfunding platforms for cancer research.[read more]

TalkItt: An App That Gives Voice to the Speech Impaired

September 2, 2014 by Diogo Costa

TalkItt is much more than a simple speech recognition software, as it can pick up specific patterns and syllables (like if someone says "sho-ko-la", the app will now that the person means "chocolate"), even creating something like a dictionary based on the user's type of speech.[read more]

Post or Perish? Disseminating Scientific Research and the Kardashian Index

September 1, 2014 by Anne Weiler

Publish or perish has long been the mantra of academic research. While this used to be limited to peer-reviewed journals, researchers are increasingly needing to include public outreach through social media to their list of communication vehicles.[read more]

Medical Image Archiving in the Cloud? Consider the 4 S’s

August 31, 2014 by Bill Crounse

medical imaging

One of the most compelling arguments for storing digital data in the cloud is medical imaging. What should you be looking for in a cloud storage partner? Let me suggest some of the things I think need to be top of mind. Let’s call them the 4 S’s of data storage.[read more]

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Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

August 29, 2014 by Marie Ennis-O'Connor

Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness. There are several ways that healthcare professionals can benefit from creating their own blogs.[read more]

The Second Wave of Healthcare Informatics

August 28, 2014 by Bill Crounse

the second wave of healthcare informatics

Electronic Medical Records and Hospital Information Systems in and of themselves add little value to the enterprise if we don’t surround them or embed them with technologies that help us make better decisions and facilitate the ways we communicate and collaborate as care teams and with our patients.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

August 27, 2014 by Stewart Gandolf, MBA

ALS Ice Bucket Challenge

Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media phenomenon and viral marketing success.[read more]

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5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014 by Amy Rowland

ebola / shutterstock

Concerns about Ebola quickly lit up social media as people reacted to the news that Ebola patients were coming to U.S. soil from Liberia within three days of each other. The following five CDC tactics on social media formed part of a broader risk communication plan.[read more]

How Telehealth Will Support the Triple Aim

August 26, 2014 by Abby Norman

Triple Aim

The Centers for Medicare and Medicaid has adopted the concept of The Triple Aim to serve as a guiding light for healthcare organizations to improve patient outcome measures. Hospitals need to incorporate the outcomes measures into their workflows. One way that hospitals will be doing this in the next couple of years is through telehealth.[read more]