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eHealth

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

November 26, 2014 by Jonathan Catley

Gen Xers.

In a February 2014 study, Catalyst Healthcare Research found that Gen Xers are using the internet to find information about medical conditions or drugs (79%) and doctors (51%). “Members of this generation are prolific and thorough searchers, turning first to Google and other search engines for all types of health and medical inquiries,” states an article on the report.[read more]

Embrace: A New Kind of Wearable

November 26, 2014 by Jocelyn Riseberg Scheirer

Embrace.

A new era of wearable sensors is being ushered into existence, led by the debut last week of Embrace. Embrace was launched last Wednesday by Empatica through their Indiegogo campaign. It focuses on a specific biosignal, skin conductance, that can be used to understand stress and sleep patterns.[read more]

3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare

November 26, 2014 by Stewart Gandolf, MBA

Marketing tools.

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.”[read more]

Personalized Medicine: Reimbursement and Marketing Challenges

November 25, 2014 by David Avitabile

Marketing challenges.

We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are going to be winners and losers. One area I've been bullish about for a few years now is diagnostics and personalized medicine.[read more]

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The Importance of the Cloud and Data Security in Healthcare

November 25, 2014 by Rick Deglado

Security.

With effective network security, cloud computing can revolutionize the healthcare industry by making it easier for health professional to share critical data, giving patients greater control over their own health records and making the healthcare workplace more efficient.[read more]

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

November 25, 2014 by Lonnie Hirsch

Video and healthcare.

The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and efficiently tell its story.[read more]

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Prioritizing Security in the Era of Healthcare BYOD

November 24, 2014 by Rick Deglado

Too many institutions leave patient data vulnerable and their organizations open to future lawsuits. As BYOD grows in popularity, administrators need to go the extra mile in prioritizing security. Only then can they feel safe knowing healthcare workers have access to everything they need from their personal devices.[read more]

Mayo Clinic Center for Social Media: Lee Aase [PODCAST]

November 24, 2014 by Janet Kennedy

Lee Aase

Lee Aase defines the friendly part of social media. Lee is knowledgeable about communications, public relations and healthcare social media. He takes pleasure in sharing his experiences from his own team members at the Mayo Clinic to the global stage as a member of the World Economic Forum Global Agenda on Social Media.[read more]

The Compelling Case for Doctors to Warmly Embrace Social Media

November 23, 2014 by Lonnie Hirsch

Internet-related communications channels have become, for most medical practices, a primary means to reach, engage and attract new patients. In short, a doctor’s marketing and new business development efforts will be most productive when “fishing where the fish are biting.” But…few doctors embrace the social media opportunity.[read more]

Your Hospital Social Media Benchmark: How Do You Rank?

November 21, 2014 by Stewart Gandolf, MBA

For the second consecutive year, Mayo Clinic has landed the top spot on the NurseJournal.org list of the Top 100 Most Social Media Friendly Hospitals for 2014. Over 800 facilities were indexed, pulling Facebook and Twitter stats to determine which are “doing the best job of connecting with their patients through social media.”[read more]

Are Millennials Born That Way? Survey on ePatients

November 21, 2014 by Casey Quinlan

Survey results

The millennial generation has grown up with digital tools and instant access to information. I seriously doubt that they're going to be willing to suffer the slings and arrows of outrageous wait times, or outrageous balance billing, when they seek medical care.[read more]

Make Your Hospital's Digital Experience Mom-Friendly

November 20, 2014 by Michael Sherman

mHealth

When it comes to running the household, it's often mom who calls the shots. This is especially true for important healthcare decisions. It should come as no surprise that the smartphone revolution has made Mom even smarter, as she takes increased advantage of paperless media to create electronic records of her family.[read more]