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eHealth

The Apple Watch Letdown: Healthcare’s Grand Disappointment  

March 29, 2015 by Stewart Gandolf, MBA

Apple Watch

The advance billing for the Apple watch was typically Apple-superlative. Fueled by the enthusiasm of legions of brand evangelists, the initial buzz anticipated something “revolutionary,” “life-changing” and/or “breakthrough” for health and healthcare. Well…it turns out that the “innovative” health-and-fitness Apple Watch is more “fitness” than “health.”[read more]

Congress Getting Serious about Telemedicine: Are CDOs Ready?

March 28, 2015 by Shahid Shah

telemedicine / shutterstock

Kathleen Irwin, a medical market researcher at web-based EHR evaluation group Software Advice, recently conducted a survey report drilling down into health consumer’s perception of the growing telemedicine industry. The survey found that the great majority (75%) of patients are interested in virtual visits. Are we prepared?[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor

SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

Understanding the Patient Digital Search Process

March 27, 2015 by Jonathan Catley

digital health marketing

It’s imperative that you consider the entire patient search process when devising your digital marketing strategy. Understanding each individual phase will allow you to hone your efforts and tailor your marketing to ultimately maximize ROI.[read more]

Creating a Compelling Call-to-Action to Obtain New Patients

March 26, 2015 by Michael Sherman

Do you have a good CTA?

On general websites, the most common Call-To-Action buttons tend to be “Buy Now” and “Subscribe Now.” When it comes to health care websites, CTA buttons are a little different in nature; such buttons may include “Give Online” or “Learn More.” The following three factors are important to keep in mind when developing effective CTAs.[read more]

Meaningful Use Stage 3: The Buzz About APIs

March 26, 2015 by David Harlow

The Meaningful Use - Stage 3 proposed rule has been released, with official publication due on March 30. Key to these rules, which lay the foundation for a post-Meaningful Use incentive-driven Health IT ecosystem, is the use of APIs - for the uninitiated, "application programming interfaces" - or simplified connectors that allow for easier transfer of data.[read more]

Cool Facts About Big Data in Healthcare

March 25, 2015 by David Avitabile

Big data is here

Big Data is big business. In healthcare, Big Data holds enormous promise, and we're already seeing its impact in areas such as precision medicine, biopharmaceutical R&D productivity, mobile health, telemedicine and more. Just how big is Big Data today? Consider these impressive statistics.[read more]

More Sign Posts on the Road to Connected Health Adoption

March 25, 2015 by Joseph Kvedar

Another sign of connected health adoption

Just three weeks ago, I wrote about sign posts on the road to connected health adoption. That post was meant to help readers appreciate the subtleties of a changing environment. A turn of phrase by a senior executive or thought leader can easily be missed if you’re not listening carefully.[read more]

NC Doctors' Day: Thank Your Local MD

March 23, 2015 by Janet Kennedy

Pam Highsmith

The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide. I spoke with Pam Highsmith, Director of Development at the NCMS about the awards, the nominees and how North Carolinians can vote in the program.[read more]

3 Quick Ways to Boost Your Hospital's Social Media Strategy

March 20, 2015 by Michael Sherman

Social Media Strategy

As you can see from its growing popularity, social media is not a passing fad for healthcare marketing. Social media is a long-term bet, and you need time to really build out your efforts. Nevertheless, there are some quick ways for your current strategy to pay off sooner rather than later. Here are three suggestions.[read more]

Getting Past the Mobile Health Hype

March 19, 2015 by David Avitabile

mhealth

There's some discussion about mHealth being overhyped. It seems that in the worlds of science and technology, there is a tendency to brand whatever is deemed the "next new thing" as being over hyped. While I understand this (after all, "experts" and news organizations need something to say), I can't say that I agree with their assessment.[read more]

The Real Cost of Data Breaches

March 19, 2015 by Abby Norman

cybersecurity

In the wake of the Anthem breach, which put 800,000 subscribers at risk, hospitals nationwide have their ears perked up to establish a first-line defense against data breaches. These types of breaches cost the industry over $6 billion each year.[read more]