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How Physicians Can Leverage Online Tools to Improve Marketing Strategies

July 28, 2014 by Jonathan Catley

digital marketing

Running a private practice is a business, just like any other, and marketing is a key part of creating a connection not only with potential patients, but also with networking partners and collaborates. Consider some ways a physician can leverage online tools to expand his or her reach.[read more]

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How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

July 28, 2014 by Michele Nemschoff

Hadoop to the rescue?

One of the biggest challenges that our information-driven healthcare industry faces is the fact that data is growing faster than healthcare organizations can consume it. 80% of medical data is unstructured, yet clinically relevant. The Big Data solution could be Hadoop and the Enterprise Data Hub.[read more]

Blogging vs. Other Social Channels

July 27, 2014 by Christina Thielst

social media toolbox

Lately I've been thinking about the fact that I'm not blogging as much. In the old days (2005 to 2011ish), my blog was my primary social media outlet, and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.[read more]

Medical Mistakes: To Err Is Human - Yes and No?

July 26, 2014 by Bill Crounse

medical mistakes

According to information shared at a recent Senate hearing, preventable medical errors are the number three killer in America. It is estimated that medical mistakes kill 1000 Americans every day and harm another 10,000 people a day due to complications resulting from non-fatal medical errors. How can that be, you say?[read more]

Health Information Exchange: Meaningful Consent

July 25, 2014 by David Harlow

Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]

Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do

July 24, 2014 by Shahid Shah

EHR vendors: next move / shutterstock

SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]

Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth

July 23, 2014 by David E Williams

cash for services / shutterstock 

In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]

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What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah

pharmaphorum

Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]