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eHealth

Hospitals and Social Media: Are You Engaging the Right Audience?

April 20, 2014 by Jonathan Catley

Engaging your patients

Many hospitals are using social media as part of a broader marketing strategy with the goal of engaging patients. A recent study, however, suggests that hospitals that actively manage their online presence may not be attracting the audience they had hoped to reach.[read more]

Best Practices for Proxy Data Access

April 19, 2014 by Christina Thielst

proxy data access for patients / shutterstock

TOWER has helped clients understand patient needs and expectations around granting proxy access to family and friends who assume critical rolls in helping the patient manage care process, such as, paying bills, managing appointment details or monitoring prescription changes or test results.[read more]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.

April 19, 2014 by Lonnie Hirsch

A video from Mayo Clinic's Youtube channel

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. According to a recent report, “To attract traffic, hospitals could consider providing more videos that pertain to users’ interests.”[read more]

Use "FAQs" to Produce Marketing Content for Your Medical Practice

April 18, 2014 by Jonathan Catley

FAQs for marketing / shutterstock

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.[read more]

ICD-10 Delay: What It Means to You

April 18, 2014 by Andy Salmen

ICD-10 delayed (image: Stuart Miles)

The 10th revision of the International Statistical Classification of Diseases and Related Health Problems introduces a significant change to the coding system. That has some practitioners scrambling to accommodate the over 67,000 coding options in ICD-10.[read more]

HIPAA Privacy and Security Compliance: Should You Care?

April 18, 2014 by David Harlow

security / shutterstock

The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The compliance date was just over six months ago. Within about another six months (plus or minus), Federal regulators – at the Office for Civil Rights at the US Department of Health and Human Services – will begin a new round of HIPAA compliance audits.[read more]

Healthcare: Get Ready to Shake, Rattle and Roll

April 17, 2014 by Bill Crounse

healthcare innovation

Many other industries have already been transformed by the explosive intersection of consumerism and technology. So, like it or not, these changes are overdue in healthcare and they are coming at us faster than most of my medical colleagues who work in the industry can see.[read more]

Healthcare Buzzwords: What Is Big Data?

April 17, 2014 by Abby Norman

healthcare big data

The term “Big Data” has only recently entered the healthcare and medicine verbiage. It used to be largely reserved for the larger-than-life scientific research that observed our universe. It’s no surprise that the concept of Big Data has translated nicely to the universe inside of us.[read more]

Time Thieves

April 15, 2014 by Kathy Nieder

Currency of time

Age forces the recognition that time is the true currency of our lives. When people waste it for you, it is frustrating and angst producing. One of the underlying tragedies of physicians’ daily lives, especially in primary care, is the theft of our time, stolen away by the health care system.[read more]

exclusive

Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient

April 15, 2014 by Marie Ennis-O'Connor
3

Digital health / shutterstock

Fard Johnmar, a digital health futurist, and I came up with an interesting idea: why not hold a public conversation focused around the following, provocative question: Is digital health helping or failing patients? It would be interesting to see the differences and similarities between how an ePatient (me) and health futurist (Fard) respond this question.[read more]

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

FDASIA Health IT Report Issued

April 14, 2014 by David Harlow

FDASIA Health IT Report

The FDA, the FCC and ONC issued a long-awaited joint report with a proposed strategy and recommendations for a risk-based framework for regulation of Health IT. The report identifies four key priority areas and outlines next steps to take in each area.[read more]