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New Marketing: Improving Service Line Profitability (Part One)

January 25, 2015 by Stewart Gandolf, MBA

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

How to Optimize Post Conversion

January 24, 2015 by Abby Norman

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]

Price Transparency in Healthcare Still Lacking

January 23, 2015 by Bill Crounse

price transparency

Despite “health insurance reform” and the supposed rise of “consumerism” in healthcare, the system is still far from transparent or market-driven when it comes to the price of almost anything. Why we as consumers continue to tolerate this is a mystery.[read more]

3 Powerful Words That Change Minds

January 26, 2015 by Chen Sirkis

imagine / shutterstock

A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that SHOULD be used instead? We are busy preparing a comprehensive list of the power words shown to engage physicians and investors. In the meantime, here are three.[read more]

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

January 26, 2015 by David Avitabile

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor

Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

Give Your Facts a Facelift with Integrated Infographics

January 23, 2015 by Michael Sherman

infographics / shutterstock

Healthcare in general suffers from the dangers of information overload. Whether you are explaining an insurance plan or describing the side effects of a medication, there are normally too many details to present. Infographics are the only way to go.[read more]

What Would Empathy-Based Healthcare Look Like?

January 23, 2015 by Stewart Gandolf, MBA

Dr. Paul Rosen

Dr. Paul Rosen thinks a lot about empathy in healthcare delivery. As the Clinical Director of Service and Operational Excellence at Nemours Children’s Health System, he asks the challenging question, “What would healthcare look like if it was based on empathy?”[read more]

Google's 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

January 22, 2015 by Jonathan Catley

Improving SEO, monitoring changes in page rank and fueling organic traffic are three essential elements of any well-executed search engine marketing (SEM) strategy. Today we’ll focus on five of Google's algorithm updates from 2014 and discuss steps you can take to optimize your medical SEM strategy in 2015.[read more]

Use Your Healthcare Content to Create Video Value

January 22, 2015 by Michael Sherman

video healthcare content

You know you have stellar content — now’s the time to make it come alive in a fresh new way through the inherent appeal of the video form. Turn words into images, and static images into moving ones: your fan base will definitely notice, and your reputation as industry icon will only increase.[read more]

Text-to-911 Availability Has Important mHealth Implications

January 22, 2015 by Christina Thielst

Text-to-911

The Federal Communications Commission (FCC) has taken another step toward a 911 system that fits with how Americans are communicating. The new rules, adopted Aug. 8, will make Text-to-911more uniformly available by the end of 2014 —and this has important mHealth implications.[read more]

What Can We Learn from the UK Health System?

January 22, 2015 by Anne Weiler

We’ve recently been turned on to the Inside Health podcast from the BBC, where topics range from those of national healthcare administration and benefits to specific health issues. Unlike many health publications, Inside Health frequently features patients talking about their experiences with the system.[read more]

Will It Be About Patients This Time?

January 22, 2015 by Tim Kilpatrick

We are beginning the third transformational wave of trying to improve health care outcomes and reduce costs. Will it be mostly about patients, their recovery and overall well-being? Will it require provider and health plan alignment to ensure excellent customer service, coordinated care and patient tailored outcomes?[read more]

The Folly of High Deductible Health Plans

January 21, 2015 by David E Williams

They used to call high deductible health plans “consumer-directed” plans. That was before people realized there is nothing particularly consumer driven about them. A recent poll – not the first of its kind – shows that people with high deductible plans tend to forego care. In fact they skip both unneeded and needed care.[read more]